Tolaram Group, a conglomerate with a wide range of consumer goods in its portfolio and best known for its Indomie noodles has entered the Nigerian fruit juice market with the launch of Goodlife Majik fruit drink.
The product was unveiled on Monday in the presence of dignitaries and stakeholders at the Federal Palace Hotel, Victoria Island, Lagos.
The company said that GoodLife Magik, is a healthy fruit drink that rides on three unique selling propositions of “Healthy, Nutritious and Great Taste”.
According to the company, the new fruit drink is targeted at children who require all the beneficial nutrients they can get, to grow and function optimally.
The brand comes in three variants: Orange, Watermelon & Mango and is fortified with key nutrients such as Vitamin-C and Glucose that improve immunity and give energy.
The new product offers a great natural taste and comes in unique and attractive packaging.
Speaking on the launch Harkishin Aswani, Managing Director, Tolaram Group, said “Tolaram Group is one of the largest manufacturers in Nigeria and the group has consistently produced strong household brands keeping in mind the consumers’ we hope to create another success stories, the fruit drink is targeted at children with key nutrients such as Vitamin-C and Glucose that improves immunity and offers a great natural taste and comes in unique and attractive packaging,” he said.
Aswani, however, appealed to Nigerians to continue to support the group as it grows, while assuring them of its commitment towards creating another Nigerian success story with the GoodLife Magik fruit drink brand.
Wife of Ogun State Governor, Mrs. Bamidele Abiodun, who was special guest, praised the group for its efforts in putting smiles on the faces of Nigerians through the introduction of numerous brands which have over the years expanded so large and are actively topping the charts in their respective categories.
“There is hardly anyone in this hall who has never consumed the Indomie brand,” she said, describing it as an evidence of a brand’s success.
“It must also be mentioned that the Tolaram Group’s marketing doggedness and product innovation culture is quite admirable and strong, hence, I am confident that this latest addition; GoodLife Magik fruit drink will also grow big and perform well in the Nigerian market just like the rest of the brands from the group“ Bamidele said.
Also speaking at the launch, President, Nutrition Society of Nigeria, Dr. Bartholomew Brai, said: “We are excited to be a part of the launch of the GoodLife Magik, which has come with the proposition of healthy nutrition for Nigerians.
“Nutrition Society of Nigeria has always been in support of the Tolaram group brands not because of their market dominance, but because they have consistently demonstrated interest in the promotion of health.
“We are always happy and open to support any brand that promises to promote healthy nutrition which is what the society largely stands for.”
Attendees to the event included Mrs. Bamidele Abiodun, wife of the Executive Governor of Ogun State; Mr. Folorunso Coker, Director-General, Nigerian Tourism Development Corporation; Hon. Mrs. Tolulope Sadipe, Federal House of Representative Member, Oluyole Constituency, Oyo State; Dr. Bartholomew Brai, President Nutrition Society of Nigeria; stakeholders, the press and children.
GoodLife Magik is being manufactured by Tolaram Nutri Beverages Ltd under the Tolaram Group.