Winners Emerge from BIC Shave, Play and Win Consumer Promotion (Photos)

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Over forty winners have emerged from the third edition of The BIC National Consumer Promotion tagged Shave, Play and Win. The promo was designed by BIC, makers of quality shaving solution brand to give customers experience and reward them around the just concluded African Cup of Nations Tournament.

Winners Emerge from BIC Shave, Play and Win Consumer Promotion (Photos) - Brand Spur

The six weeks promotion which ran pan Nigeria had exciting gift items and volumes of recharge cards won instantly as well as over thirty thousand draw entries with several participants winning LED television sets, DSTV Explora decoders, mobile phones, tabletop gas cookers and rechargeable fans through electronic draw system that took place recently at the head office in Lagos, supervised and certified by National Lottery Regulatory Commission, Consumer Protection Council and Lagos State Lottery Board.

Winners Emerge from BIC Shave, Play and Win Consumer Promotion (Photos) - Brand Spur

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Speaking at the draws, the Business Development Manager- Nigeria, Mr. Adeyemi Ojo, disclosed that, Shave, Play and Win idea was created to restate the company’ commitment to their customers, apart from making quality shaving solutions readily available but connect, engage and reward loyalty to the brand.

Winners Emerge from BIC Shave, Play and Win Consumer Promotion (Photos) - Brand Spur

He reiterated that the company focus is always to excite consumers, dealers and partners at various touchpoints which have given the brand leverage to keep ahead of competitions and remain relevant in the ever-challenging market.

Read Also:  Have you participated in the #ShaveAndWin promo?

Winners Emerge from BIC Shave, Play and Win Consumer Promotion (Photos) - Brand Spur

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Mr. Ojo further said that the promotion gave everyone across the nation equal opportunity to experience and get a reward at their own strata. The brand has an affinity with sports which was why the AFCON 2019 was a good time to run the third edition.

In his own comments, Assistant of Enforcement Unit, National Lottery Regulatory Commission, Adeniyi Adeleke said that the draw was fair, transparent and give equal chances to everyone that participated in the promotion.

Consumer Protection and Council Head of FCCPC, Lagos Office, Susie Onwuka and Senior Legal Officer-Simisola Muniru from Lagos State Lottery Board (LSLB) gave a nod to the entire process of the promotion and congratulated BIC Company for staying true to their promises.

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Winners Emerge from BIC Shave, Play and Win Consumer Promotion (Photos) - Brand Spur

Various activations points were created, including viewing Centre where consumers watch and win various instant gift items as they cheer the Nigerian team to victory during the just concluded Cup Nations Tournament.

BIC has always worked to provide consumers with the best solutions since 1975, offering technological innovations and ensuring product quality standards in the manufacturing process.

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Winners Emerge from BIC Shave, Play and Win Consumer Promotion (Photos) - Brand SpurWinners Emerge from BIC Shave, Play and Win Consumer Promotion (Photos) - Brand Spur

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Winners Emerge from BIC Shave, Play and Win Consumer Promotion (Photos) - Brand SpurWinners Emerge from BIC Shave, Play and Win Consumer Promotion (Photos) - Brand Spur

Latest News

Asia Pacific Rayon Raises US$300m from National and International Affiliated Banks to Expand Production Capacity

  • Continued capital expenditure aims to boost production and support the recovery of Indonesian economy
  • Loan agreements aligned with Indonesian Government's strategy to drive investment growth in 2021
  • APR is a member of the RGE group of companies


JAKARTA, INDONESIA - Media OutReach - 12 April 2021 - Asia Pacific Rayon (APR), the largest integrated rayon fiber producer in Indonesia, today announced that it has secured a syndicated loan facility of Rp 4.5 trillion (US$300 million) with national and international affiliated banks. The funding will be used to support continued capital investment in the company's production facilities at Pangkalan Kerinci, Riau Province, Sumatra.

APR is vertically integrated through its supply chain, from renewable fiber plantations to high-value textile development. It commenced operations in 2019 and was formally inaugurated by President Jokowi Widodo in February 2020. APR plans to increase its production capacity over the coming year to capture the strong growth potential of viscose staple fiber (VSF), strengthening its market position in Indonesia and in export markets across the region. APR is a member of the RGE group of companies. Founded by Sukanto Tanoto, RGE manages a group of resource-based manufacturing companies with global operations.

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The syndicated loan participating banks are PT Bank Rakyat Indonesia (Persero) Tbk, PT Bank Central Asia Tbk, PT Bank Pan Indonesia Tbk, PT Bank Pembangunan Daerah Jawa Barat, PT Bank Woori Saudara Indonesia 1906 Tbk and PT Bank KEB Hana Indonesia

The joint mandated lead arrangers and bookrunners for the syndicated loan are PT Bank Rakyat Indonesia (Persero) Tbk, PT Bank Central Asia Tbk, and PT BANK Pan Indonesia Tbk.

Basrie Kamba, Director, Asia Pacific Rayon, said: "This funding will be used to support continued investment in our operations in Kerinci. Rayon fiber, or viscose, is a textile raw material derived from sustainably managed plantations. As rayon is both renewable and biodegradable, it supports the trend towards sustainable fashion in Indonesia and in other markets around the world."

APR's planned expansion is aligned with the Indonesian Government's strategy to increase investment and boost employment to support the recovery of the country's economy and address the continued impact of the COVID-19 pandemic. Following the passing into law of the Omnibus Bill in October last year to streamline investment and stimulate job creation, President Widodo said last month that investment would be the key factor in achieving 5% economic growth in 2021.

"This loan facility and our continued investment in our operations are evidence of the growth potential of the viscose rayon sector in Indonesia and around the world. We are committed to supporting the Indonesian Government's efforts to improve the investment climate in export-oriented manufacturing industries, and its efforts to create upstream jobs in plantations and the processing of raw materials, and downstream opportunities in textile factories and related businesses," said Basrie.

Hari Setiawan, Executive Vice President of PT Bank Rakyat Indonesia (Persero) Tbk said : "As Representative of JMLAB and all lenders, I hope this collaboration will be useful to support the growth and development of PT Asia Pacific Rayon in increasing production and operations and also supporting the recovery of Indonesia's export growth."

"Support from BCA and other Banks reflect our confidence in APR, and as our contribution to promote a sustainable and environment friendly industry. We hope this cooperation will tighten our relationship as well," said Susiana Santoso, Executive Vice President of PT Bank Central Asia Tbk.


About Asia Pacific Rayon

Asia Pacific Rayon is the first fully integrated viscose rayon producer in Asia. Located in Pangkalan Kerinci, Riau, the company uses the latest production technology to produce high-quality rayon to meet textile needs. APR is committed to becoming a leading viscose rayon producer with the principles of sustainability, transparency and operational efficiency, serves the interests of the community and the country, and provides value to customers. APR is part of the RGE (Royal Golden Eagle) group of resource-based manufacturing companies. Sustainability is fundamental to APR. The APR Sustainability Policy, updated in September 2020, include additional commitments on pulp sourcing and clean manufacturing.


About RGE

RGE Pte Ltd manages a group of resource-based manufacturing companies with global operations. Our work ranges from the upstream, comprising sustainable resource development and harvesting, to downstream, where our companies create diverse value-added products for the global market. Our commitment to sustainable development underpins our operations, as we strive towards what is good for the community, good for the country, good for climate, good for customer, and good for company. RGE was founded in 1973. The assets held by RGE companies today exceed US$20 billion. With more than 60,000 employees, we have operations in Indonesia, China, Brazil, Spain and Canada and continue to expand to engage newer markets and communities. www.rgei.com

Winners Emerge from BIC Shave, Play and Win Consumer Promotion (Photos) - Brand Spur
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