Thrills, music, fashion and celebrity guests feature on Budweiser’s football show and viewing parties.

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Budweiser, the King of Beers, has once again, showcased its uniqueness at creating relevant, grand and memorable experiences that bring people together with a new lifestyle football show that made its debut on SuperSport on August 23, 2019.

The show, which has been christened Kings of Football show is the first magazine-style show that gives football fans a sneak peek into the lives of the kings of the game especially what they do off the pitch. It highlights their lifestyle, fashion style, how they impact their communities, their influence on fans across the globe and much more.

Thrills, music, fashion and celebrity guests feature on Budweiser’s football show and viewing parties.
Host, Kings of Football Show, Osereme Inegbenebor, Ebuka Obi-Uchendu and Jimmie the Entertainer, Host of Kings of Football on the set of the last episode of the show

The latest episode of the show featured fans favourite, Ebuka Obi-Uchendu who, along with Jimmie Akinsola ‘Jimmie the Entertainer’ and ‘That football girl’, the delectable Osereme Inegbenebor, hosts of the show, showcased exciting moments in the world of football and also discussed trending topics, news and updates from the English Premier League and La Liga. The weekly show is billed for 8:30 pm every Friday on SuperSport 3 with a repeat broadcast on Saturdays on any of the time slots – 8 am, 10 am and 2 pm across SuperSport Channels. The show promises to be fun as fans’ predictions on social media are revealed giving them the opportunity to see firsthand how they fared and an opportunity to be celebrated on the show when their predictions are successful on the ‘King of the Match’ and ‘Take your Shot’ segments.

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Thrills, music, fashion and celebrity guests feature on Budweiser’s football show and viewing parties.
Ebuka Obi-Uchendu on the set of Kings of Football

According to Franscoe Bouwer, High-End Marketing Manager, International Breweries, “the English Premier League and the Spanish LaLiga have achieved worldwide popularity and acceptability. Nigerian football fans follow their clubs passionately and show a keen interest in their football stars, including Nigerian international players. Budweiser’s Kings of Football show will help fans to connect more with their football heroes on a weekly basis”.

The Kings of Style segment of the show will be very engaging for fans. This is the segment of the show where the trends in fashion, cars, houses, haircuts and other lifestyle trends of the footballers are revealed. Also, the segment, ‘Know your Kings’ highlights peculiar information about players not known to the public.

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Budweiser has also provided viewing parties in different recreational facilities across major cities in the country. Celebrities like DJ Babus, L.A.X, Hypeman Best, Dj Consequence and many others will be visiting these venues to watch EPL, La Liga matches and party with the fans of the winning teams. Fans can easily check out the weekend viewing party venues from the social media handles of Budweiser.

Marketing Director, International Breweries, Tolulope Adedeji said “Footballers all over the world, including our local footballers, aspire to play in these leagues. Through the Kings of Football, fans and our local footballers will be able to glean some useful tips from the stories of the personal lives of their heroes especially in the area of their value to communities and the sacrifices they made to become stars of the game”.  “Our viewing parties also provide us with the opportunity to celebrate with fans in a unique and exciting way only Budweiser can bring to life,” She added.


The Kings of Football show and Viewing Parties are two of the activations by Budweiser in Nigeria to celebrate the global multi-year sponsorships with two of the top international football leagues, the English Premier League and LaLiga.

International Breweries Plc, is a proud part of the world’s largest brewer, Anheuser-Busch InBev, (AB InBev). International Breweries Plc was established in 1971 and was listed on The Nigerian Stock Exchange in 1995. The Company AB InBev consolidated its business stakes in Pabod Breweries Limited, Intafact Beverages Limited into its majority ownership of International Breweries Plc in a merger that was concluded in December 2017.

Anheuser-Busch InBev, AB InBev, is the world’s largest brewer with over 400 beer brands. Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients.

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