In a rare display of âOmoluabiâ â the Goldberg campaign theme, the Â Chairman ofÂ Nigeria Breweries Plc, Chief Kola Jamodu and accompanied by the Marketing Director, Emmanuel Oriaki, led the brand team to Iga Idugaran, the palace of the Oba of Lagos, His Majesty, Oba Rilwan Babatunde Akiolu I.
The visit which aligns with the brandâs theme campaign âOmoluabiâ was used as an opportunity to present the newly reformulatedÂ Goldberg Lager beer and its new campaign, âOmoluabiâ, âMark of Respectâ, which is hitched on celebrating the rich culture and heritage of the people.
With the team on the visit were Omotunde Adenusi âÂ Portfolio Manager, Mainstream Lager brands, Funso Ayeni âÂ National Trade Marketing Manager, Wasiu Abiola âÂ Head Media, Digital & Sponsorships, Maria Shadeko âÂ Senior Brand Manager, Goldberg & Life, Funmilayo Ogunbodede âÂ Brand Manager, GoldbergÂ and Grace Udensi âÂ Public Affairs Manager â Lagos .
The Oba of Lagos, His Royal Majesty, Oba Rilwan Akiolu, welcomed theÂ Goldberg LagerÂ team and commended them for the brandâs sustained commitment to the celebration of the culture, values, and commerce of the people of Lagos and Southwest in general.
Oba Akiolu praised theÂ Goldberg LagerÂ team for reformulating the brand; making it better tasting with all-natural ingredients and no sugar added.
His Majesty endorsed the newÂ Goldberg LagerÂ beer and expressed delight at the beerâs new âOmoluabiâ, âMark of Respectâ campaign; saying it resonates with the values and heritage of the people of the Southwest.
Speaking on behalf of the brand team, the Portfolio Manager, Mainstream Brands, Nigeria Breweries Plc., Omotunde Adenusi, thanked Oba Akiolu for receiving the team and also endorsingÂ Goldberg LagerÂ as the preferred beer brand for the people of Lagos.
Omotunde said it was necessary to visit the palace and present the newly reformulatedÂ Goldberg LagerÂ beer to Oba Akiolu and his council for their blessings.
âThe newÂ Goldberg LagerÂ beer has been reformulated with focus on our consumers for better-tasting experience and with no sugar added. Goldberg Lager beer is smoother and richer tasting now and positioned to always celebrate the culture, pride, hard work and commerce of the people as reiterated in our new campaign, âOmoluabiâ, âThe Mark of Respectâ, he added.
Nigeria Breweries Plc, makers ofÂ Goldberg Lager, a brand deeply rooted in the cultural heritage and tradition of the South Westerners, recently launched the newly reformulated and repackaged beer to the delight of its consumers.
The Senior Brand Manager,Â Goldberg & Life, Maria Shadeko, says, âthe newly reformulated great-tastingÂ Goldberg LagerÂ beer with its exciting new look would further deepen the connection of consumers with their heritage, commerce, and values, hence our new campaign,Â The Mark of Respect, Omoluabiâ.
Goldberg Lager beer has over the years become synonymous with the celebration of the culture and festivals of the people, a tradition which is passed down from one generation to another to preserve the heritage and culture of the people.
Funmilayo Ogunbodede, the Brand Manager,Â Goldberg LagerÂ beer, says âthe new smoother tasting and exciting look of the beer appeals to the next generation of consumers who share the values of respect, enterprise, and dignityâ.