Jaguar Land Rover sales down 6.7% in August to 34,176 units

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Jaguar Land Rover retail sales in August 2019 were 34,176 vehicles, down 6.7% compared to August 2018.

Retail sales in China continued to recover (up 17.4% year-on-year) as the company’s local turnaround plan gathered momentum. UK sales were solid but down 21.6% compared to August 2018, which was boosted by WLTP certification timing factors. Other markets were also down including Europe (1.4%) and North America (9.0%, impacted by new engine introduction timing issues this month), and Overseas (24.7%, primarily softer sales in Korea and MENA).

Demand for the all-new Range Rover Evoque continued to strengthen (up 50.9% year-on-year) with sales just beginning in China, and sales of the Range Rover Sport increased by 6.4%. The Jaguar XJ saw an increase of 31.1% and sales of the all-electric Jaguar I-PACE also increased. Sales of other models were down year-on-year, including Land Rover Discovery Sport which reflects the run out of the prior model with the refreshed model ramping up.

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Jaguar retail sales in August 2019 were 9,702 vehicles, down 17.8% year-on-year and Land Rover retailed 24,474 vehicles, down 1.4% compared to August 2018.

While the global market remains challenging, we have seen a second month of consecutive growth in China.

For Jaguar, customer demand for the World Car of the Year-winning I-PACE continues to go from strength to strength, cementing the vehicle’s position as one of the world’s leading premium electric SUVs.

For Land Rover, the all-new Range Rover Evoque is now on sale. With its advanced technology based on the new PTA architecture and electrified drivetrains it is the most refined, most capable and most efficient compact Range Rover ever. The comprehensively re-engineered Land Rover Discovery Sport will be launched in China later this year further solidifying its position as a best-selling model.

We are confident that we have the right strategy in place to support long-term sustainable growth and are looking forward to revealing the new Land Rover Defender at the Frankfurt Motor Show – the rebirth of an icon.

Felix Brautigam
Jaguar Land Rover Chief Commercial Officer
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August

2019

Change

year-on-year

FY20 YTD

Apr – Aug 2019

Change

year-on-year

Jaguar

Land Rover

34,176

(6.7)%

200,736

(8.0)%

Jaguar

9,702

(17.8)%

60,628

(9.4)%

Land Rover

24,474

(1.4)%

140,108

(7.4)%

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