PZ Cussons has announced the commencement of entries of the 6th season of its eponymous baby competition in Nigeria tagged ‘Cussons Baby Moments’. The announcement was made recently during a press briefing at the company’s headquarters in Ilupeju, Lagos. Cussons Baby is one of the most notable brands on the stable of PZ.
The competition is only open to babies within the ages of 0 – 24 months. Entry opens on September 13, 2019, and closes October 19, 2019. Entrants have also been advised to familiarise themselves with the terms and conditions of the competition available on the website’s entry page.
Expressing her delight at the potential success of the contest’s 6th edition, Brand and Activation Manager, Cussons Baby, Oluwabusayo John, said: “The Cussons Baby Moments (CBM) competition, which celebrated its 5th anniversary in 2017 witnessed one of the highest entries in the competition’s history, and subsequently took a break in 2018, returning this year revamped to give participants more opportunities and even greater value.
“The winner of the competition will be awarded at the grand finale and will receive a cash prize of N1, 000, 000. The second-runners up will win N750, 000 and the third-runners up will win N500, 000. All three will also be awarded a year’s supply of Cussons Baby products.”
She also said that the relaunched Cussons Baby Gift Pack which would be hitting the stands next month had been fortified to meet various baby skin types and contains all the brand’s products, essential for newborn babies.
“Cussons Baby gift pack has been revamped and contains differentiated products that gently care and protect various baby skin types, meeting the gifting needs of Nigerians as “gifting a newborn is part of the Nigerian culture,” she said.
It was, however, highlighted that the competition had been reviewed so as to reduce the stress on the participants, and the competition would now allow for multiple entries, giving every entrant many chances to be shortlisted for the voting stages. The theme of this year’s competition tagged ‘Sharing Magic Memories’ emphasises the need ‘to celebrate and share special moments between babies and their families’.
According to the brand owners, the new season comes with a few changes to the competition such as a new panel of judges, including fast-rising Nollywood actor, Deyemi Okanlawon; veteran actress, Ufuoma McDermott and food and lifestyle blogger, Yemisi Odusanya, popularly known as ‘Sisi Yemmie’.
To enter for the competition, interested participants are required to “purchase the Cussons Baby gift pack, register and upload a picture of their baby with the Cussons Baby Gift Pack, and submit the picture on the Photo Uploader App; and then get loved ones to vote for the baby’s picture if eventually shortlisted.”