Expectedly, after competing in Big Brother Naija, the natural progression for ex-housemates is show business. Take Ebuka Obi-Uchendu, for instance. After appearing in the very first Big Brother Nigeria in 2006, he’s helmed several prestigious TV gigs and has become a well-paid event emcee. Now, for three seasons, he’s been the host of the insanely popular BBNaija itself.
Like Ebuka, you could also name several other ex-mates in who have taken the same path. Efe, Tobi Bakre, Cee-C, and Bisola, Thin Tall Tony, Gideon Okeke, and Uti Nwachukwu, instantly come to mind.
However, if you’re lucky to win the prize money, currently standing at N30million, you know it can be such a stupendous seed capital for other kinds of businesses, right? Plus, Biggie is this year topping the cash prize with a top-of-the-range SUV, brand new mobile smartphone, an all-expense-paid trip amongst others. In short, everything you need to kick-start a CEO lifestyle is in this year’s prize haul.
So, if you suddenly come into N30 million, how do you make sure you’re never broke again? Well, we’ll show you how…
Oil and Gas
In 2018, the National Bureau of Statistics reported that the oil and gas sector received the highest allocation of private sector credit from the banks—22%. It shows that the banks would rather invest in oil and gas than anything else. Why? There’s a ready demand. Now, with your N30million in cash, could you find a place in the value chain to plug into? Absolutely. But first, you may want to speak to some experts on the matter.
Did you know that research has shown you could make 100% returns from investing in the cultivation of rice, Nigeria’s favourite staple? Google that fact. But there’s more. There are opportunities in snail farming, cassava, and poultry because someone has to feed the country’s 200 million population every single day. One major innovation in this area is that these days, several well-funded companies are available to help put your money to work for a rewarding and steady yield in agribusiness.
They’re a must-have in every household. Also, they don’t last forever so it’s also a must to periodically replace them. That furniture companies are springing up all across the country is a confirmation that the furniture business is viable. So grab a seat and see if you’d like to invest some of your N30million in it.
Property and Real Estate
As they say, this is a no-brainer. Acquire a piece of property and watch as the value grows, especially in cities like Lagos, Abuja, Port Harcourt and Ibadan. Bonus point for real estate investment is that each asset as collateral, so you need to secure more funds to acquire more assets.
Hotels, Inns, Short Lets, Resorts
Have you ever found yourself in Lagos or Abuja on a Friday night, looking for a place to spend the night? If you have, you know a cool hotel is rushed like hotcakes every weekend. It provides a steady stream of revenue for its owners, even on slow weekdays. By launching your own hotel, you may put your mind at rest while your cash gets to work.
Once you open the door to real estate, you’ll also be welcomed into the world of building supplies. But rather than digging your heel into construction, you may choose to pitch your tent with supplies. As the real estate market continues to expand, there’ll be more room for new investors to step in.
Who doesn’t have a label these days? Just look at Yomi Casual, Kunle Afolayan, Emeka Oparah, and Noble Igwe. As Mr Patrick would say, “e get why”. A vibrant network, access to gifted tailors, and an understanding of the tricks of the trade are all an investor needs to be perfectly suited to cut through the clutter.
You could be a boss, or you could be the cake boss. The market for sweet confectionery for birthdays, weddings, and everything in between will never dry up. Invest your money in some ovens and watch as your profit rise.
Do you want to start a new one or buy up existing ones and launch a massive digital platform? Do you want to import the most innovative media ideas from, say, Japan and disrupt the industry while you sit back and count your millions? It’s all up to you.
Nigeria being the heart of African entertainment means there’s money to be made in the market. There are almost a limitless number of channels to profit from showbiz in the country. From modelling to costume design, from equipment supply to training and production, and from financing to platform building, you would only be limited by your imagination.