Canon And The Kenya Film Commission (KFC) Have Agreed To Collaborate To Accelerate The Development Of The Film Industry In Kenya

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Canon has partnered with the Kenya Film Commission, established by the Kenyan government in 2005, to promote the Kenyan film industry locally and internationally. The collaboration aims to raise awareness of the importance of the film and photography sectors in Kenya, to support their development by facilitating access to the brand’s latest innovative technologies and cameras, and to support job creation in Kenya.

Canon, which has been present on the continent for more than 50 years, is committed to supporting the sustainable development of African countries. Since the education and training of youth is key to unlocking further development in Africa, Canon, through the Miraisha Programme launched in 2014, is enhancing initiatives that help young people learn and develop skills. One of the objectives of the Miraisha Programme is to support the development of employment in key African markets while promoting local sustainability.

It is in this context that Canon decided to partner with the Kenya Film Commission. The focus of this collaboration is to help young people develop their creativity, provide them with the skills they need to facilitate their professional integration in East Africa and wider pan, as well as help them seize international opportunities. To achieve this, the programme matches young Kenyans with professional talents who can share their knowledge of the film industry and give them access to their deep experience.

Canon And The Kenya Film Commission (KFC) Have Agreed To Collaborate To Accelerate The Development Of The Film Industry In Kenya - Brand Spur

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Canon Miraisha and Kenyan Film Commission Film Boot Camps in 6 counties across Kenya

In concrete terms, Canon and the Kenyan Film Commission want to undertake various short-term training workshops in 6 different counties in order to hone the skills of young filmmakers, improve local production, and support the sustainable development of the film and television sector. At the end of the course, students will have learned how to write, shoot, and edit a short film in 6 days.

For each of the 6 programmes planned, the Kenyan Film Commission will be responsible for selecting 30 students (aged 18 to 35) who are interested in cinematography in each county.

Canon will provide a certified trainer for the workshops and will offer the technical equipment required to complete the projects. This program will train 180 students who will receive a certificate of participation and will allow the production of 6 films per county of 3 to 5 minutes in length.

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Canon Miraisha and Kenyan Film Commission Film Clubs

Initially, an 8-week film club programme will be implemented at 4 institutions in Nairobi. This programme’s goal is to introduce young people to film and create awareness around the film industry as a viable career path in Kenya, with the ultimate objective of offering an 8 weeks course within these institutions. At the end of the course, students will be able to understand the simple principles of film terminology and the elements of film production, as well as how to shoot basic films on DSLR cameras.

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To implement this programme, the Kenyan Film Commission will offer 2 sessions out of the 8-week training to explain the Commission’s mission and purpose and present the Kenyan film industry. The Commission will support each college with 2 sets of basic film equipment so that the film club can be sustained. Canon will offer 6 sessions during the 8-week training to teach the basics of film terminology and help participants create a film using the DSLRs. At the end of this project, 120 students will have passed through the film club during the 8 weeks and each will be given a certificate of participation at graduation.

Amine Djouahra, Sales & Marketing Director – B2C, Canon Central and North Africa–, stated: “Education and training are important success factors in providing young people with the skills necessary to enter the job market, but also to help communities adapt to changing skill requirements, increase productivity and to raise a country’s skill level. Young people are the future of their country, and it is up to all of us, dynamic actors in Africa, each in our own way, to provide them with all the necessary means to help them build their future. We are very proud to lead these different projects alongside the Kenyan Film Commission and to support them in this fantastic new project, which will give greater visibility and appeal to the film sector.”

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Timothy Owase, CEO of the KFC concluded: “By investing in youth, creating tangible career development opportunities, and promoting the film and photography industry through Canon’s innovative solutions, we are creating a dynamic growth ecosystem in Kenya and East Africa. We look forward to starting this collaboration, which will improve Kenya’s capacity to build and capitalize on its young and dynamic population, offering them opportunities for local success. This, in turn, will foster the development of our region through this industry. It is crucial that students receive appropriate training to be able to succeed and support their country’s economic development.”

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Canon And The Kenya Film Commission (KFC) Have Agreed To Collaborate To Accelerate The Development Of The Film Industry In Kenya - Brand SpurCanon And The Kenya Film Commission (KFC) Have Agreed To Collaborate To Accelerate The Development Of The Film Industry In Kenya - Brand Spur

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Canon And The Kenya Film Commission (KFC) Have Agreed To Collaborate To Accelerate The Development Of The Film Industry In Kenya - Brand SpurCanon And The Kenya Film Commission (KFC) Have Agreed To Collaborate To Accelerate The Development Of The Film Industry In Kenya - Brand Spur

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China Dynamics Appoints International Advisors

Accelerates Expansion into Global Market

 

HONG KONG SAR - Media OutReach - 28 January 2021 - China Dynamics (Holdings) Limited (the "Company"; Stock Code: 476, together with its subsidiaries, collectively "China Dynamics" or the "Group"), a provider of new energy vehicles and technology integrated solutions, has announced its Team of International Advisors for supporting its growth strategy in the global market.

 

The Team of International Advisors comprises Mr. Michael Perschke, Ms. Monika Mikac and Mr. Matthew Green.

 

Mr. Michael Perschke, Founder & Former CEO of Automobili Pininfarina, is the CEO of NAD (New Automovile Development). He has been in the automotive industry for 25 years, having served at such companies as Daimler Group, Mitsubishi Motors and Volkswagen Group, including the CEO of AUDI India. In respect of Mitsubishi Motors, he played a major role in the company's turnaround in Europe, whereas at AUDI, he demonstrated his strong branding background by creating the "AUDI SPORT" brand by uniting all Audi S and RS models under an umbrella brand strategy. In addition, Mr. Perschke ventured into the electric vehicle ("EV") segment and successfully developed the brand and sales strategy for the EV brand of AUDI -- the eTron. In early 2018 he founded Automobili Pininfarina as the first fully sustainable luxury EV brand, capitalizing on the legendary Italian design company Pininfarina, and supported by his key investor, the Mahindra Group (India). Mr. Perschke is among the top 20 global EV leaders and recently joined NAD -- an investment firm focusing on investments in EV, autonomous and connected technologies.

 

Mr. Perschke will support China Dynamics' European and Latin America market expansion and make contributions to the Group's investment and funding activities by leveraging his personal network.


Included among the European Automotive Rising Stars, Ms. Monika Mikac started her career as COO of Rimac Automobili; helping the company grow from a handful of employees to around 350 people. In being one of its first five staff members meant that she had to engage in a diverse scope of activities, spanning public relations and marketing to finance and administration. She also actively participated in fundraising efforts and helped Rimac Automobili to close their first round of funding in 2014 for €10 million, which was followed by €30 million in 2017.

 

With her extensive experience in marketing and business development, Ms. Mikac will be entrusted with helping support China Dynamics on its path towards becoming an internationally renowned electric bus manufacturer.

 

Mr. Matthew Green has been active as a principal and advisor in several transactions across diversified alternative asset classes, including renewable energy, real estate, technology and infrastructure, and covering key western European markets and large-scale emerging markets. With a focus on capital raising, transaction origination and debt financing, he has concluded transactions or advised on financing activities with leading global organizations, including Blackstone, Cerberus, BAML, GI Partners, and Bank of China Asset Management.

 

Mr. Green will assist in the Company's growth in the capital market by fostering new relations with leading global investors and forging industry alliances.

 

Mr. Miguel Valldecabres Polop, CEO of China Dynamics, said, "We are delighted and will look forward to working with the new team of professional advisors. As China Dynamics is growing into a leading global EV bus player and last mile transportation leader, it is critical that we build a diverse and globally experienced team to help the Company fulfill its mission of becoming one of the foremost international players in the market. The advisors are expected to draw on their wealth of knowledge and experience in the international marketplace to help China Dynamics identify opportunities around the world, accelerate its growth and strengthen its global presence."

About China Dynamics (Holdings) Limited (Stock Code: 476)

China Dynamics (Holdings) Limited is a pioneer and a prominent player in China's new energy commercial vehicles market, as well as a whole-vehicle manufacturer of specialty passenger vehicles and new energy passenger vehicles. It is an integrated driving and logistics solutions provider with a solid technological foundation in diverse areas including new energy platform power system and its key components. The Group has two production bases in Chongqing and it has developed its sales network in Mainland China, Hong Kong and the Philippines.

Canon And The Kenya Film Commission (KFC) Have Agreed To Collaborate To Accelerate The Development Of The Film Industry In Kenya - Brand Spur

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- Advertisement -Canon And The Kenya Film Commission (KFC) Have Agreed To Collaborate To Accelerate The Development Of The Film Industry In Kenya - Brand SpurCanon And The Kenya Film Commission (KFC) Have Agreed To Collaborate To Accelerate The Development Of The Film Industry In Kenya - Brand Spur