- Deutsche Post DHL Group and Bryan Adams plan to plant a total of over one million trees to mark DHL’s 50th anniversary
- In 2019 over 300,000 trees have already been planted in partnership with recognized tree planting organizations
- On September 25, 1969, speed was redefined: Dalsey, Hillblom and Lynn founded DHL in the “Summer of 69”, as sung by Adams
DHL is Bryan Adams’ official logistics partner and will transport certain elements of the band’s equipment via air and road to more than 20 countries for the “Shine A Light” tour. The collaboration was inspired by the 50th anniversary of the logistics specialist, as founded on September 25, 1969, by Dalsey, Hillblom and Lynn. On the occasion of the world tour and the company’s anniversary Bryan Adams and DHL take a clear stand for sustainability and climate protection: In collaboration with Arbor Day Foundation, Plant-for-the-Planet, WeForest and Taking Root, the logistics specialist and the rock legend have set themselves the goal of planting one million trees together in 2019.
In addition, trees are to be planted in Bryan Adams’ home country Canada. The tree-planting initiative is already officially underway, and new forest areas comprising over 300,000 trees have already been planted according to international environmental standards such as the Gold Standard and Plan Vivo in the Indonesia, Nicaragua, Malawi and the US.