Mouka Receives Nigeria Association Of Orthopaedic Manual Therapists Endorsement

Must Read

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

Jumia shuts down in Cameroon

E-commerce company, Jumia Technologies on Monday, November 18 shut down its operations in Cameroon without notice just as it...

OPay Launches OCar, Set To Disrupt Uber, Bolt, Others

Opera-backed Opay has announced its launch of OCar, the newest addition to its slew of ride-hailing services in Nigeria. Indeed, the...
- Advertisement -
- Advertisement -

Nigeria’s leading mattress and other bedding products manufacturer, Mouka, has been endorsed by the Nigeria Association of Orthopaedic Manual Therapists (NAOMT) ahead of Mouka’s 60th anniversary.

The endorsement comes on the back of consistency in quality delivery and innovative mattress production which have characterized the brands market trajectory in Nigeria.

According to Mouka’s Chief Executive Officer, Raymond Murphy, Mouka is Nigeria’s champion of healthy sleep, an attribute which its products have consistently delivered in its 60 years of operating in the mattress and bedding industry.

Mouka Receives Nigeria Association Of Orthopaedic Manual Therapists EndorsementMouka Receives Nigeria Association Of Orthopaedic Manual Therapists Endorsement

This endorsement signals a ten-year partnership between the brand and the Association. Both parties signed a memorandum of understanding (MoU) to officially seal the mutual relationship on Friday 4th October, at Mouka’s corporate head office in Ikeja area of Lagos State.

Chief Executive Officer of the indigenous manufacturing company, said Mouka’s partnership with NAOMT sets a new benchmark for the brand in quality delivery.

“This partnership is three-pronged. It covers product endorsement, collaboration in research and sponsorship. The association will also carry out routine inspection, to ensure that our manufacturing facilities are of the first-class standard, and to ensure that the claims we make for the Moukaproducts remain valid” Mouka’s Chief Executive Officer stated.

Read:  Ecobank Transnational Incorporated Plc announces its 31st Annual General Meeting

Mouka Receives Nigeria Association Of Orthopaedic Manual Therapists Endorsement

He explained further:

“We’ll work together to engineer new products to meet the physiological needs of the Nigerian consumer.”

National President of the Association, Dr Onigbinde Ayodele, described the endorsement of Mouka as an offshoot of a detailed assessment of the brand’s portfolio. According to him, Mouka’s Wellbeing Orthopaedic mattresses are produced to a high standard which other players in the industry are yet to match.

“Mouka engineered their Wellbeing Regina & Regal mattresses to orthopaedic standards that will meet the needs of the community of people using the mattresses. There’s a wide difference between Mouka and other mattresses, “Dr Onigbinde said.

Read:  Mouka Limited donates to Gbagada General Hospital

Mouka Receives Nigeria Association Of Orthopaedic Manual Therapists Endorsement

NAOMT President further remarked:

“Before we decided to endorse Mouka, we went round to inspect the production process and we have seen that it meets international standards and it is suited for the purpose. For now, this is the only product we have seen, inspected, and tested; and we have found it to be compliant of orthopaedic standards”

Read:  BOOMING SNACK SALES HIGHLIGHT A GROWTH OPPORTUNITY IN EMERGING MARKETS

Meanwhile, Mouka recently launched Comfort -a – Home initiative to celebrate decades of brand excellence and market dominance in Nigeria. The initiative which is part of activities marking the brand’s 60th anniversary seeks to comfort homes with free donations of Mouka branded mattresses in line with the company’s Corporate Social Responsibility programme. Under the initiative members of the public are expected to nominate homes they believe deserve to be comforted with donations of free Mouka mattresses between October 1st to 31,2019.

Other products in Mouka’s portfolio include Mondeo Spring, Comfy, Flora and Dreamtime mattresses and Mouka Mozzi insect repellents.

This endorsement by NAOMT is believed to provide another leverage for the sustenance of the brand’s leadership position.

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

The new Mercedes-Benz Actros – Truck of the Year 2020

Stuttgart / Lyon – Specialist commercial vehicle journalists from 24 European countries voted for the Mercedes-Benz Actros to be crowned...

Intercity Bus fare up 0.59% in October 2019 – NBS

Transport Fare watch report indicates that the average fare paid by commuters for bus journey within the city increased by 0.96% month-on-month and decreased...

LSFPR top 15 on the Holmes Report Global Creative Index as most creative PR agency in the world

Leading public relations agency, LSF|PR has risen above its global counterparts to emerge pound for pound, the 11th most creative PR agency in the world,...

World PR Report: Talent Is Still A Challenge, Industry Is Still Not Rising To It

Recruiting and retaining top talent is still the most urgent challenge facing public relations leaders—but there is little evidence that they are changing their...

More Articles Like This