Lafarge Africa Re-launches its improved Cement product, SUPASET (Photos)

Must Read

Lagos State Government bans Okadas, Tricyles, including Opay, Gokada

…Restricts Their Operations On 50 Highways, Bridges Lagos State Government on Monday wielded the big stick against the menace of...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

Reckitt Benckiser donates £5.5 million to combat Coronavirus

Reckitt Benckiser (RB) and Mead Johnson donate RMB 50 million (£5.5 million) in cash & antibacterial products to combat...
- Advertisement -
- Advertisement -

As part of its commitment to continuously drive excellence and innovation in the manufacturing industry, Lafarge Africa Plc has announced the re-launch of its newly improved Supaset cement product into the Nigerian market.

Lafarge Africa Re-launches its improved Cement product, SUPASET (Photos)

The new Supaset cement, now in horizontal bags, is the first cement formulation specifically positioned for block making. Supaset has continued to deliver superior performance to block makers and like other Lafarge Africa brands, consistent quality. The product is tailor-made to complement the efforts and promote the businesses of artisans, specifically block makers and other building construction workers.

Lafarge Africa Re-launches its improved Cement product, SUPASET (Photos)

The CEO of Lafarge Africa Plc, Mr. Michel Puchercos during the event said: ‘The introduction of this improved formulation – Supaset is in line with the ‘Growth’ pillar of Lafarge Africa’s Strategy 2022 – Building for Growth – which aims to drive profitable growth and accelerate our performance in key areas. Providing such a product for our customers is in keeping with our commitment to excellence. This is a remarkable moment. A great achievement that we all are proud of.’

Lafarge Africa Re-launches its improved Cement product, SUPASET (Photos)

Puchercos further stated, ‘For 60 years, Lafarge Africa has continued to lead technological advancement in the Nigerian manufacturing sector. Our global presence and Research Centre in Lyon, France provides a unique opportunity for us to deliver in line with best practices and create innovative products and solutions that deliver more value to our customers.’

Lafarge Africa Re-launches its improved Cement product, SUPASET (Photos)

‘The new Supaset is a solution to the long yearnings of our customers, especially block makers who have lost investments as a result of cement products that do not guarantee the strength needed for construction of buildings and other strong high concrete construction works.’ he concluded.

Read:  Lafarge Africa Plc Appoints Khaled Abdelaziz El Dokani As GMD/CEO; Michel Puchercos Resigns

Also speaking at the event, the Commercial Director of Lafarge Africa Plc, Mr. Gbenga Onimowo acknowledged that the new product is in response to customer needs and in line with global industry standards.

‘We launched Supaset because we have a unique understanding of the needs of our customers and our end users. With our access to global best practices, innovative solutions from the LafargeHolcim group, we were able to identify and introduce Supaset to take the lead and provide real solutions in construction. We understand the huge losses that people have to deal with due to the lack of cement formulation that guarantees fast setting and superior quality.’ He said.

Read:  Lafarge Africa Appoints Marco Licata as a Non-Executive Director

“Supaset, just like the name rightly suggests, is a rapid-setting cement that enables blocks dry and set fast, while retaining its quality and ensuring no cracks and breakages thus making it the only cement with such capabilities in the market today. The desire to further secure and grow our market share within this segment took us back to the drawing board and the result is what we are experiencing today, the re-launch of an improved Supaset. Supaset has superior value, sets fast and enables the production of ready to use blocks within 24 hours!’ Gbenga stated.

In speaking about the outstanding features of the product, Gbenga further stated: “This improved formulation has been tried, tested and is trusted by all our customers, including block makers. The brand’s unique value propositions of Supa strong, Supa quality & Supa Value guarantees that Supaset is the ideal choice for high strength concrete for advanced construction works. Lafarge Africa continues to lead in innovation and creativity, we are equally proud to present this new improved product in horizontal cement bags, the first-of-its-kind in Nigeria.’’

In addition to launching the new look bag and improved product performance, Lafarge Africa is also rolling out a new Marketing Communications campaign across conventional and new media channels. Lafarge Elephant Supaset is now positioned as “The Chairman for the construction of solid structures” As the first specialized cement for block making, precast moulds & concrete applications, Elephant Supaset reaffirms Lafarge’s commitment to innovation and customer satisfaction as the relaunch for this revolutionary brand is hinged on customer feedback.

Read:  Simba Group, TVS celebrate International Women’s Day

Onimowo also added that the superior qualities of Supaset have pitched the product above other brands in the market, making it the perfect choice of our customers.

Lafarge Africa Plc recently organized a Sustainability Forum in partnership with Geocycle™ Nigeria, the Sustainability Centre of the Lagos Business School and the Nigerian Economic Summit Group to emphasize the potential of the circular economy to limit environmental impacts, reduce waste, create more jobs, and foster industries that are more resilient.

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

Latest News

Zamfara, Cross River and Abuja Residents Paid Highest Transport Fares in December – NBS

Residents of Zamfara, Cross River and Abuja Residents states paid the highest bus journey fare within the city in...

Customers Cry Foul Over Harassment By Mobile Money Lenders

Ajua’s Customer Loyalty Benchmark for Quarter 4 2019 has shown that banks are continuing to face competition from mobile money providers and SACCOS. Data...

Nigeria’s Total Public Debt Hits N26.22trn in Q3 2019 – NBS

Nigerian States and Federal Debt Stock data as at 30th September 2019 reflected that the country's total public debt portfolio stood at N26.14trn. Further disaggregation of Nigeria's...

NITDA Licenses 27 Data Protection Companies

The Federal Government has licensed 27 data protection companies to guard against data theft and privacy violation in the country. The Director-General of National Information...

Federal Government Revenue: The past and the expected future

Recently, the Central Bank of Nigeria (CBN) published its economic report for Q4-19. According to the report, total actual retained revenue in 2019 once...

More Articles Like This