Dexa Medica, the manufacturer of Boska pain reliever, Nigeria’s leading antidote to pains, organized a consumer activation in Ibadan tagged “Boska Pain-Free Day” to help consumers fight against all forms of pain. The monthly Pain-free Day activation for the month of September was geared towards ensuring that Nigerians live in good health and wellness by relieving them of pains very fast.
In the words of Mr. Ololade Jesufemi, “Series of medical activities and programs were embarked upon by the company to drive consumer love and affinity towards Boska.”
“Some of the activities embarked upon by health practitioners during the event were to educate the people on how to live healthy life and pain-free, body massage and free health checks such as optical services, blood pressure, BMI etc,” he said.
The Brand Executive Ibadan, Kafayat, in her words said the objectives of organizing the Boska pain free day program includes among others to encourage consumers of Boska to live a well and healthy life by having regular medical checks; to help Nigerians combat physical pains; to create more awareness, trial, conversion and loyalty for Boska as a brand, which will translate to sales and consequently help the company meet sales target for the quarter.