Dexa Medica, the manufacturer of Boska pain reliever, Nigeria’s leading antidote to pains, organized a consumer activation in Caliphate town of Sokoto tagged “Boska Pain-Free Day” to help consumers fight against all forms of pain. The monthly Pain free Day activation for the month of September was geared towards ensuring that Nigerians live in good health and wellness by relieving them of pains very fast.
According to Abdularazaq Mustapha, the Brand Executive in charge Sokoto and Kebbi and Zamfara, Dexa Medica Nigeria Business, the activation was a consumer experience moving train that touched five states of the country in the month of June. In order to make the event an enduring one for consumer Dexa Medica also held a free public education on how to live healthy living, as well as providing free health checks like optical services, blood pressure, BMI etc.
He went further to state that the activation was done for the consumers to feel and experience good health that Boska is all about. He went further to state that consumers were very excited to partake in the free medical check-ups offered by Boska and many of them went on to buy Boska. After the event, a lot of competition users bought Boska to try it. He also noted that the main objective of the activation is to make consumers experience and use Boska in other to promote good health in Sokoto state.
“Some of the activities embarked upon by health practitioners during the event were to educate the people on how to live healthy life and pain-free, body massage and free health checks such as optical services, blood pressure, BMI etc,” he said.