Apple, Google, Amazon and Microsoft again topped Interbrand’s latest brand ranking, the Best Global Brands for 2019. Samsung again came in sixth place following Coca Cola, with Toyota, BMW and McDonalds rounding out the top 10.
Apple’s brand value rose by 9 percent to USD 234.25 billion, while at Google, it advanced 8 percent to USD 167.7 billion. The value jumped 24 percent to USD 125.5 billion for Amazon, lifted 17 percent to USD 108.8 billion for Microsoft, and improved 2 percent to USD 61.0 billion for Samsung.
Among other tech-related brands, IBM moved up to 12th place, Intel moved down to 13th, while Facebook took 14th, followed by Cisco in 15th and then Oracle in 18th. SAP was at 20, Accenture at 31, Adobe at 39, eBay at 44, Philips at 49, HP at 54, Sony at 56, Siemens at 58, Dell at 63, 3M at 64, Netflix at 65, HPE at 71, PayPal at 72, Huawei at 74, Panasonic at 81, Nintendo at 89, Spotify at 92 and LinkedIn, new in the top 100, at 98.