SINGAPORE – Media OutReach – 23 October 2019 – Etiqa Insurance
Singapore has launched its first affiliate portal with the widest range of
insurance (Application Programming Interfaces) APIs in the local market to
date. Etiqa API Portal provides standard API
services, such as quotation, policy creation and enforcement and payment for
seven key products, enabling partners across industries to easily integrate
insurance services and solutions into their online platforms.
With test environment and sandbox interfaces
for partners to build effective ecosystems, Etiqa API Portal helps to create
digital marketplaces where third-party software developers can build new
applications around Etiqa’s products and services, and co-deliver the best
experience for customers. At present, APIs for insurance savings, travel, maid,
car, home and personal accident insurance are available on the portal.
The customer-centric digital insurer also
provides a Referral Catalogue for marketing affiliates with limited coding
knowledge. Interested parties such as bloggers or influencers can conveniently
retrieve unique referral links for Etiqa’s full range of online products,
including life products, to share on their preferred social channels.
“Similar to banks, we want to make insurance
invisible by integrating it with the daily lives of modern day consumers. With
our APIs, our partners can embed insurance solutions on their platform as and
when they need to,” says Dennis Liu, Head of Business Transformation and
Technology, Etiqa Insurance Singapore. Etiqa has since established strong
working relationships with several partners such as PolicyPal and SingtelDash
to provide insurance solutions and services on different operating models.
The forward-thinking digital insurer also
introduced SingPass Mobile login at TiqConnect, their online customer
self-service portal. The SingPass Mobile app enables convenient and secured
user login to TiqConnect, where customers can enjoy direct, password-less access
to their matters.
Etiqa Insurance Singapore has won several
awards for its digital transformation efforts such as the ‘Most Innovative
Finance Firm — Singapore 2018’ award in World Finance Markets, ‘Most Innovative
Insurance Firm’ at Global Brands Magazine 2018, and also emerged as the Bronze
winner for Claims Management at the Efma-Accenture Innovation in Insurance
Awards 2018.
For more information on Etiqa API Portal,
please visit: http://po.st/Etiqa-apis
Etiqa Insurance – A Singapore Insurance Company with Asian and International Expertise
Etiqa Insurance Pte. Ltd. is
a licensed life and general insurance company registered in the Republic of
Singapore and regulated by the Monetary Authority of Singapore (MAS). In 2019,
Fitch affirmed the company’s “A” (Strong) rating for its financial strength and
stable outlook.
Etiqa has been protecting
Singaporeans since 1961 with a range of general insurance solutions that
constantly evolve to meet their ever-changing needs. Etiqa was the appointed
insurer for the Housing Development Board (HDB) Fire Insurance Scheme in Singapore
for 10 consecutive years, having protected more than 550,000 homes from 2009 to
2019.
In 2014, Etiqa added a
comprehensive suite of life insurance solutions, including protection, savings
and retirement, and subsequently legacy planning and universal life solutions
to our portfolio to better serve our growing customer base and the needs of the
modern day consumer.
Etiqa is owned by Maybank
Ageas Holdings Berhad, a joint venture company that combines local market
knowledge with international insurance expertise. The company is 69% owned by
Maybank, one of Asia’s leading banking groups with more than 22 million
customers worldwide in 20 countries; and 31% by Ageas, an international
insurance group with 33 million customers across 16 countries and a heritage
that spans over 180 years, with a focus to provide world class insurance
solutions to consumers in Europe and Asia through market leading joint
ventures.
At Etiqa, we believe in our
brand promise of humanising insurance, by placing people over policies in
everything we do. We are passionate about helping Singaporeans protect
themselves and their loved ones today and helping them plan for a financially
secure tomorrow.
