TAIWAN – Media OutReach –
25 October 2019 – Taiwan-In the wake of the hot pursuit of the New
Southbound Policy by the government of Taiwan, the Bureau of International
Trade, Ministry of Economic Affairs commissioned the Commerce Development
Research Institute (hereinafter referred to as “CDRI”) this year to
launch the “New Southbound Market Innovation Marketing Development Plan —
Wow! Taiwan” overseas. The marketing project aims at the youth groups of
Malaysia, the Philippines and other ASEAN countries in a series of Internet
events. Tan Vui Chuan, known as the “Talent of Musical Creation” in
Malaysia, and S. White, the renowned Asian Drumming Queen, to participate in
the filming of a good qualify MV. Round trip tickets for four between Taipei
and Kuala Lumpur, Ho Chi Minh, Manila, and New Delhi were offered to attract
the youths in these countries to Taiwan to experience the beautiful scenes and
taste the exotic products of Taiwan.
Malaysian Singer Tan Vui Chuan feat. Taiwanese Drummer S. White to
introduce Taiwan Products.NATURE _ Taiwan’s natural cosmetic products are
trending in ASEAN
“Nature, Beauty,
Flash” are the 3 pillars of the theme to promote the products of Taiwan.
From music to style, almost 30 kinds of Taiwanese products were interpreted
through lively music exclusively customized for Taiwan, including the famous
souvenirs of: pineapple cake, egg yolk cake, skincare products of masks and
hand cream. These items will enter the minds of the consumers in ASEAN
countries through their daily lives. CDRI has undertaken the study of the
markets of ASEAN and India, and discovered that the trendy mode of business
opportunity of Taiwan is in the fermentation process in ASEAN countries. As
such, showing that Taiwan is a creative item in itself and also has one selling
point, including the organic packed foods, snacks with nutritional ingredients,
cute and innovative little toys, cosmetics and healthcare products with natural
ingredients, which are all hot items that the youths of ASEAN would like to
recommend to friends. For further information on Wow! Taiwan, visit the
official website at https://www.wowtaiwan.org. For online viewing of
MV, visit https://reurl.cc/XXLZOR,
or call the New Southbound Market Innovative Marketing Development Project
Office at 02-7707-4921.
WOW _ CDRI activates the Wow! Taiwan project
Remarks:
Wow! Taiwan Project: Win
Free Flights to Taiwan in 3 steps:
1. Press Like + share: On
Wow! Taiwan Facebook fans page (https://www.facebook.com/wowtaiwan2019/)
Press like and share the messages to your site and make it available to the
public.
2. Choose my favorite:
Enter Wow! Taiwan official website (https://www.wowtaiwan.org/) choose your most
preferred item from Taiwan.
3. Message: On the Wow!
Taiwan fans page, in the section of Wow! Taiwan Project, leave a message under
the Win Free Flights to Taiwan heading, the content includes 1. Preferred
brands; 2. Product name; 3. City to take off (Kuala Lumpur, Ho Chi Minh, Manila
or New Delhi), and anything else you want to say to us.
※. Event period:
2019/10/21-11/21, Winner list will be unveiled on 11/22 at Wow! Taiwan Facebook
fans page.
