Excitement, Anticipation As Konga Yakata Begins Nov.11


E-commerce giant, Konga has started generating excitement from shoppers ahead of its much-anticipated Black Africa sales tagged Konga Yakata.

Information made available by the management of the e-commerce giant reveals that Konga Yakata will run from November 11 till December 12 2019, with rock-bottom prices, flash sales and huge discounts across multiple product categories. These include laptops, desktops and accessories, computing, mobile phones and tablets, Home & Kitchen appliances, fashion, electronic devices, educational materials, Baby, Kids and Toys as well as Wine, Spirits and other categories, among others.

Despite being days away, shoppers are already gearing up for what is widely regarded as the biggest sales event in the shopping calendar. Indeed, insights reveal that many Nigerians have saved massively for the period.

A shopper based in Abuja, Mr Kingsley Adams, stated that he, like many other Nigerians, is prepared for Konga Yakata.

“For years now, I have been patronising Konga Yakata as part of my strategy to prepare for Christmas. We all know that Konga Yakata is known for best prices and genuine products. Since September, I have been saving up for this period, and I cannot wait to see the promo begin,” Adams said.

Toeing the same line, Stella John, a banker with one of the new generation banks, has expressed her readiness for the sales event. Further, she disclosed that her shopping list had been ready for over a month.

“I am not the only one waiting for Konga Yakata. Over at the office, everyone is expectant. Last year, I spent about N500,000 on a variety of products and I must confess that the items I shopped are worth well over that sum in value and utility.

I drew up my list for this year’s Konga Yakata over a month ago and I know that Konga is coming with a lot of surprises this year,” she enthused.

Equally important, Konga has confirmed its readiness for the month-long sales fiesta, even as it has put in place a seamless process to ensure a hitch-free operation during Konga Yakata, which is synonymous with unbelievable price slashes and increased traffic to its online platform @ www.konga.com and massive footfalls to the growing chain of Konga retail stores nationwide.

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The e-commerce giant also explained that it has empowered its merchants with access to credit and soft loans to expand their carrying capacity for the sales fiesta. In addition, efforts are on behind the scenes to activate all its processes to top-notch levels to meet shoppers’ expectation within the shortest period of demand.

Marketing Manager, Chidalu Ekeh, revealed that Konga is ready to satisfy the desire of its numerous customers across the board.

Chidalu said: “Konga is 100 per cent ready for Konga Yakata. Our ordering and delivery process is at top-notch. We have set a target of same-day delivery for the majority of orders received. Also, we have strengthened both our back end and front end to enable us to accommodate the high volume of requests from shoppers as from November 11.

“Feedbacks have shown that our customers are ready for the period as we are. Indeed, you can count on Konga to make it another unforgettable affair. We have lined up several sales activities, including Treasure Hunts, flash sales, free shipping, free vouchers, app-only deals and many other activities to engage our customers.”

Meanwhile, Chidalu has also revealed that customers will be able to complete their purchases swiftly through multiple payment options, including KongaPay, online payment, Payment on Delivery (POD) and Pay on Collect which is all available on the Konga platform.

Konga Yakata is Nigeria’s biggest sales event, with the company revealing that it expects sales to spike 600% from the 2018 edition. Among the factors working in the company’s favour is the fact that it pioneered the marketplace model in the Nigerian e-commerce market and currently boasts the largest pool of merchants on its platform. Furthermore, Konga runs the only omnichannel structure in the e-commerce sector – a factor that analysts have identified as an edge, especially considering the shopping predilection of the average Nigerian.