Nigerian Television Authority (NTA) has acquired sub-licensed rights to one English Premier League fixture per match week.
The media rights were secured by Leading sports marketing Company, Integral Sponsorship and Experiential Marketing Limited for NTA to broadcast a live English Premier League match per week on free to air television over the course of the 2019/2022 rights cycle.
The media rights package also includes the Premier League-produced magazine show, which will be aired weekly, thus delivering this most loved football tournament in the world to Nigerians.
“Nigeria is a key market for the English Premier League. Together with Integral, we hope to maximize its media exposure in the country and provide an opportunity for passionate Nigerian fans to follow the action on Free-To-Air TV,” said Infront France Managing Director, Jean-Francois Jeanne.
The Nigerian footballing community has welcomed the news with opened arms and happy to be able to finally watch their favourite sports content tomorrow.