All is set for the commencement of the 2019 edition of Konga Yakata, the much-anticipated Black Africa sales of foremost e-commerce giant, Konga. The massive discount sales kick off on Monday, November 11, 2019; a day which coincides with the globally celebrated Singles Day sales popularized by China’s retail giant, Alibaba.
Equally important, the month-long shopping fiesta will run throughout November and end on Thursday, December 12th, 2019.
Konga Yakata, widely regarded as the biggest sales event in Nigeria’s shopping calendar, starts annually on 11/11. Indeed, the day has become a global shopping festival which has grown steadily to become the largest offline and online shopping day in the world.
Information released by the management of Konga indicates that the company has finalized plans for a bumper Konga Yakata.
“We are ready to deliver the biggest discount sales ever, beginning from Monday, November 11th or 11/11 which also represents the very popular Singles Day sales,” declared Chidalu Ekeh, Head of Marketing at Konga. “Konga Yakata is by far, the biggest discount sale in the annual shopping calendar and this year, we intend to make it even bigger than before.
“We are anticipating a 600% increase in sales recorded in 2018 and this is down to the increased shopping appetite among our customer database, which has grown exponentially. Our retail stores have also grown to cover more locations across Nigeria.
Furthermore, there are more merchants on the Konga platform today, many of whom have increased their product assortment through the soft loans and credit facilities we graciously extended to them,” she disclosed.
On what to expect from the 2019 edition of Konga Yakata, Chidalu affirmed that shoppers are in for a mega sales extravaganza.
“Recall that Singles Day or 11/11 is a globally celebrated shopping fiesta. On Monday which marks the commencement of Konga Yakata, we intend to offer Nigerians a taste of what makes this day so special. Shoppers are guaranteed rock-bottom prices unmatched anywhere else in the market.”
Continuing, she disclosed that: “Konga Yakata is set to feature lots of amazing activities including Flash Sales, Treasure Hunts for the fastest fingers, amazing travel discounts and deals to exotic destinations through Konga Travel, walk-in discounts across all Konga retail stores nationwide and Social Media giveaways.
“Furthermore, there will be a Live sales show on DSTV Channel 369 every Saturday from the 16th of November, until the 7th of December 2019. Most importantly, every Friday throughout Konga Yakata is Black Friday, so you are guaranteed unbeatable prices.”
Among the wide assortment of products across multiple categories on offer will be laptops, desktops and accessories, computing products, mobile phones and tablets, Home & Kitchen appliances, fashion, electronic devices, educational materials, Baby, Kids and Toys as well as Wine, Spirits and other categories, among others.
Meanwhile, Konga has also put in place plans to assure swift delivery and seamless payment throughout the period.
“We have set a target of same-day delivery for the majority of orders we expect to flood in. This is because of the regional warehousing facilities and capabilities we possess and the improved capacity of our in-house logistics arm, Kxpress. In addition, we have rounded off weeks of painstaking work on both our back end and front end to enable us to accommodate the high volume of requests from shoppers from November 11.
“Payments is another area we have brought the Konga efficiency to bear on. Our customers can access a multiplicity of payment options to conclude their payments swiftly. These include through KongaPay, our CBN-licensed e-wallet. Customers can also pay online or via Payment on Delivery (POD) and Pay on Collect.
“From 11/11 till 12/12, you can be rest assured that the place to be is Konga,” she concluded.