Tetra Pak launches 2019 Index Based on Ipsos global study

Must Read

She’s Here! Cardi B’s In Nigeria! Here Are All The Details! (Photos)

Finally, Cardi B is here! Yes! She is right here in the creative hub of the country, Lagos. In case you...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

Midea Showrooms And Stores In Nigeria

If you’ve been wondering where Midea showroom and stores are in Nigeria below is a list of Showrooms and...
- Advertisement -
- Advertisement -

New report focuses on the convergence between consumer perceptions of health and the environment, particularly in the food and beverage industry.

Tetra Pak launches 2019 Index Based on Ipsos global study

In a study carried out online with a total of 7,500 consumers in Brazil, China, France, Germany, India, Italy, KSA, Japan, Mexico, Russia, South Africa, Thailand, Turkey, UK, and USA, almost two-thirds (59%) think that their health and well-being are strongly affected by environmental problems.

Whether they are thinking about health or the environment, they are concerned about the same things: air and ocean pollution, microplastics, and poor drinking water. Nearly half (47%) believe that the purchase choices they make for their health will have an impact on the environment, and some also see this in reverse: 37% of consumers who plan to buy more environmentally sound products say that it will have a positive impact on their physical health, and 18% believe that it will improve their mental health. A driving factor for positive change almost everywhere is youth. Young people want and expect to be healthier and live longer than their parents. Moreover, their use of social media, their own experience of climate change and the global visibility of young activists all urge them to act more responsibly towards the environment.

Read:  Unemployment continues to be top worry for global citizens for third straight month - Report

Changing food and drink habits is seen as vital by consumers to live healthier, more environmentally friendly lives. However, there are barriers to change: cost, lack of knowledge, lack of availability, and lack of credible options. This provides an opportunity for brands to support consumers in their desire for change and to demonstrate purpose. The Tetra Pak-Ipsos study includes an analysis of varying levels of awareness, attitudes, and engagement around both health and the environment, to reveal six new consumer segments: Active Ambassadors, Planet Friends, Health Conscious, Followers, Sceptics and Laggards. Each group has its own distinct beliefs, values, change drivers and trusted information sources, creating clear opportunities for targeted products and engagement.

Read:  Malt Drinks: Consumers complain of high sugar as NB, Guinness intensify supremacy battle
Read:  Global perceptions of gender equality - Poll

Tetra Pak launches 2019 Index Based on Ipsos global study

Read more about Tetra Pak 

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

African Development Bank President wins All Africa Business Leaders Awards ™ 2019 African of the Year award

To follow in the footsteps of my big brother President Paul Kagame of Rwanda, who won the award in...

Climate Risks To Health Are Growing But Prioritized Funding Lacking To Safeguard Human Health From Climate Change

Safeguarding human health from climate change impacts is more urgent than ever, yet most countries are not acting fully on their own plans to...

She’s Here! Cardi B’s In Nigeria! Here Are All The Details! (Photos)

Finally, Cardi B is here! Yes! She is right here in the creative hub of the country, Lagos. In case you don’t know why the American...

More Than 140,000 Die from Measles as Cases Surge Worldwide

Infants and young children most at risk of fatal complications, health agencies warn Worldwide more than 140,000 people died from measles in 2018, according to...

More Articles Like This