A brand new digital and linear experience re-imagines Asian Food Channel beyond television with new features, a modern look and new brand promise
SINGAPORE – Media OutReach – 29 November
2019 – Discovery Asia Pacific today unveils Asian
Food Network (AFN), an evolution of the Asian Food Channel, the #1 English
Lifestyle channel in Southeast Asia. The
linear channel and digital destination have been re-imagined as AFN, embracing
a digital-first approach curated for its growing four million+ mobile-first community.
AFN promises a seamless digital and
linear experience that offers entertainment, utility and community for all
Asian food lovers. Asianfoodnetwork.com provides a trove of tested recipes, cooking
tips, stories on Asian food cultures and a growing set of features that will
power their passion for food and cooking.
The community can look
forward to engaging with well-loved ambassadors from Southeast Asia such as
Singapore’s Sarah Huang Benjamin, Malaysia’s Ili Soulaiman and Sherson Lian,
and the Philippines’ Anton Amoncio as well as Chef Ngo Than Hoa from Vietnam,
RinRin Marinka, Yuda Bustara and Janti Brasali from Indonesia. AFN will also
feature favourite chefs and personalities
from Northern Asia like Debbie Wong from Hong Kong and Frank Striegl,
the well-known ramen expert of Japan.
Online content will focus on the latest dining trends and
conversations, led by an exciting roster of food trend hunters including
Matthias Rhoads from the Philippines, Joyce Ng and Magdalene Chow from
Singapore, ensuring that foodies stay ahead of what the Asian food world has to
offer. Singapore’s Charlotte Mei is Asian Food Network’s resident nutritionist.
Rohit Tharani, Head
of Products, Southeast Asia in Discovery Networks Asia-Pacific, said, “In Asia,
food is our way of expressing love and caring for the people that matter. Nothing
beats a good bonding session over a meal together with loved ones. The new AFN
strives to make Asian food accessible for everyone: it is the ultimate
destination for food inspiration, from recipes of grandma’s traditional dishes
to trending favourites, and even the ability to mingle with fellow food lovers.
We are excited to make mealtimes easier, so our community can focus on the
conversations that matter.”
Building the
largest Asian food community online
AFN is passionate
about growing and engaging in conversations with the largest Asian food
community, providing the latest foodie-tips through consistent engagement
activities online. The new destination ensures ease in joining the AFN
community, where it is simple for users to register an account, bookmark
favourite content pieces, get nutritional information and participate in food
conversations through comments. Asian food lovers can also look forward to
exciting bite-sized content and new partnerships with like-minded brands in the
months to come.
Expanding beyond its traditional audience, AFN will be
partnering with Viu, a leading pan-regional OTT video
service from PCCW Media Group with more than 36 million monthly active users
(MAU), to provide free access to AFN content to Viu-ers.
Going beyond the
kitchen into Asian cultures
Bringing more than
just good food to the table, AFN will uncover
the world beyond kitchens all across Asia, through topical and
seasonal stories. The community will also get a taste of the history behind
various dishes, discovering how food is an expression of cultural identity,
passed down from one generation to the next.
For example, in Indonesia, AFN is partnering with GoFood,
Gojek’s leading food delivery service in Southeast Asia, to create a series
highlighting the inspiring stories of Indonesian food merchants. This series,
as well as other curated new food content, will be featured as recommendations
on both the Gojek super-app and blog and AFN’s website.
For more
information on AFN and its offerings, please refer to the website here:
Website: www.asianfoodnetwork.com
#HaveYouEaten #TuckIntoAsia #AsianFoodNetwork
About Asian Food Network
The Asian Food Network (AFN) is an evolution of the
formerly known Asian Food Channel (AFC), built on a community of Asian food
lovers. Based in Singapore, AFN’s wide Asian distribution footprint will now cover
twelve territories on both digital platforms and pay TV across Asia. The
community can look forward to free and accessible content on
Asianfoodnetwork.com where they can engage in conversations around the latest
food trends.
Bringing more than just good food to the table, AFN
will uncover the world beyond kitchens all across Asia, through topical and
seasonal stories. The community can also look forward to conversations on the
latest food trends, served fresh on digital platforms. AFN is an ecosystem for
everyone passionate about Asian food, promising a seamless experience from
inspiration to the kitchen. AFN will be able to execute 360 degree advertising
and marketing campaigns and solutions for leading brands.
About Discovery:
Discovery, Inc.
(Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment,
serving a passionate audience of superfans around the world with content that
inspires, informs and entertains. Discovery delivers over 8,000 hours of
original programming each year and has category leadership across deeply loved
content genres around the world. Available in 220 countries and territories and
50 languages, Discovery is a platform innovator, reaching viewers on all
screens, including TV Everywhere products such as the GO portfolio of apps and
Discovery Kids Play; direct-to-consumer streaming services such as Eurosport
Player and Motor Trend OnDemand; and digital-first and social content from
Group Nine Media. Discovery’s portfolio of premium brands includes Discovery
Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel,
Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah
Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport,
the leading provider of locally relevant, premium sports and Home of the
Olympic Games across Europe. For more information, please visit
www.corporate.discovery.com and follow @DiscoveryInc across social platforms.
