Nigerian Starbucks’ copycat launches Happy Coffee

Must Read

REGIONAL ROAD: Lagos Govt Revokes Titles of Lekki Land Encroaching Right-of-Way

…Elegushi Royal House loses part of family land to road construction Sequel to the order by the Lagos State Governor,...

South African Insurance Group Takes Full Ownership of FBN Insurance in Nigeria

South African Insurance group Sanlam becomes the only shareholder in the Nigerian life insurance company FBN Insurance and its...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...
Nigerian Starbucks’ copycat launches Happy CoffeeNigerian Starbucks’ copycat launches Happy Coffee

Princess Adeyinka Tekenah: telling Nigerians there’s more to life than instant coffee/Grace Ekpu, for the FT

Princess Adeyinka Tekenah has a mission in life — becoming Nigeria’s Howard Schultz. “I love the Starbucks model, and I am determined to build a coffee narrative particular to Nigeria,” she says. Aiming at strengthening the coffee-drinking culture in Nigeria, she has been installing cafés with espresso machines into existing businesses.

Nigerian Starbucks’ copycat launches Happy Coffee
Portrait of CEO of Happy Coffee, Princess Adeyinka

In 2015, with a seed capital of $5,000 from the Tony Elumelu Foundation, a pan-African venture set up to finance promising business start-ups, the US-educated Ms. Tekenah created Happy Coffee, a local coffee franchise. It serves a Nigerian coffee blend, sourcing beans from women farmers in Taraba State in the north-east of the country and roasting them in Lagos. It caters for private and corporate events as well as bars and restaurants through pop-up stores.

- Advertisement -

The coffee economy in Nigeria is largely untapped: last year, it produced just 42,000 60kg bags of coffee, while Ethiopia, Africa’s coffee-producing powerhouse, topped 7.6m bags according to the International Coffee Organization (ICO). But there are 22 coffee-growing states across Nigeria and people are starting to drink more coffee. Consumer spending on coffee in the country will rise by 9.3 percent a year in the next four years, according to rating agency Fitch.

“I wanted to find a way to provide more local coffee to the average Nigerian. Why shouldn’t someone have access to a decent cup of Nigerian coffee?” Ms Tekenah says.

Read Also:  Nestlé And Starbucks Continue Innovation Streak With Launch of Starbucks Premium Instant Coffee

Unlike Ethiopia, Nigeria does not have a strongly developed coffee drinking culture: while about half of all Nigerians drink coffee of some kind, they tend to rely on the ubiquitous small sachets of instant Nescafé. “We are an instant coffee country, so we need to move beyond that to create major awareness about locally grown coffee in order to impact the coffee industry as a whole,” Ms. Tekenah says.

The government provides no direct support to promote local production and consumption, so she has been learning the business from experts in Brazil, the world’s largest producer.

- Advertisement -

Happy Coffee now sells roughly 1,000 cups for N500 ($1.38) each — versus roughly N200 for a Nescafé ($0.55) — and 200 packets of 100 grammes of coffee for N1,400 ($3.87) each month.

“Promoting domestic consumption in producing countries is one of the best ways to increase overall coffee consumption,” explains José Sette, the Brazilian executive director of the ICO. “Nigeria, because of its population size, is a market that is underexplored.”

Interest in ground coffee is growing, but according to Fitch, weak consumer purchasing power means instant coffee will remain dominant.

Read Also:  Photo News: Modern Bus Stops built by Lagos State Government in different locations across the State

Source Financial Times

- Advertisement -
Nigerian Starbucks’ copycat launches Happy CoffeeNigerian Starbucks’ copycat launches Happy Coffee

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Nigerian Starbucks’ copycat launches Happy CoffeeNigerian Starbucks’ copycat launches Happy Coffee

Latest News

Impact of COVID-19 Pandemic will be Minimal on Lagos – Commissioner

… Says First Quarter of 2020 Budget Performance Better Than 2019 Lagos State Commissioner for Economic Planning and Budget, Mr....

COOCAA TV Bounce Back Sale | Up to 50% Off on Lazada Philippines

MANILA, PHILLIPINES - ACCESSWIRE - June 4, 2020 - We all know that we should be staying safe at home. What better way to...

Singapore’s LABMED shipped over 20 million masks to meet global demand

Rising Singapore medical equipment company has been supplying much needed masks, PPEs to Covid-19 hotspots worldwide SINGAPORE - Media OutReach - 4 June 2020 - Singapore based LABMED...

Guinea’s smartphone manufacturer Kunfabo signs deal with MTN for the distribution of its products

Created by Fadima Diawara, Kunfabo is a Guinean manufacturer of low-cost smartphones. It signed an agreement with a consignment store with the mobile operator...

Top Five Robot Movies

5. I-Robot In this movie, Will Smith really immersed himself in the character and deliver almost perfectly. He hated Robots and was highly motivated to...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Nigerian Starbucks’ copycat launches Happy CoffeeNigerian Starbucks’ copycat launches Happy Coffee