If we were to give an award for the most active Nigerian brand in 2019, many will edge STAR Lager. Since January when the brand unveiled Burna Boy as its first-ever brand ambassador, the Shine Shine Bobo beer has been on a roll.
What has followed has been stellar ads, the signing of Tiwa Savage as its first female brand ambassador and its’ landmark partnership with Access Bank on Access The Stars. All of these have made Star Lager one of the coolest beer brands around.
Just when we thought we’d seen it all, we got another pleasant surprise as STAR Lager Beer launches in draught form. A move that could spark a new wave in how Nigerians enjoy beer.
For those who don’t know, Draught beer is beer served from a cask or keg rather than from a bottle or can. Draught beer is typically served from a pressurized keg and many beer enthusiasts often praise draught for its rich taste and authentic feel.
Consumers in Lagos, Abuja, and Port Harcourt will now be able to enjoy STAR Draught but you wouldn’t put it beyond STAR to take this exciting initiative to more cities in the coming months.
For now, though, we’ll advise you to join the bandwagon and get in on the draught excitement. Follow the conversation on social media at #STARdraught.