Volkswagen Ad banned in South Africa for comparing Women to Wild Animals

Must Read

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

Midea Showrooms And Stores In Nigeria

If you’ve been wondering where Midea showroom and stores are in Nigeria below is a list of Showrooms and...

TAJBank Launches Nigeria’s 2nd Non-Interest Financial Institution (Photos)

Abuja Nigeria   December 2nd 2019, TAJBank, Nigeria’s second Non –Interest financial institution, has announced the launch of its services...
- Advertisement -
- Advertisement -

A Volkswagen radio ad stereotyping women has been banned by the Advertising Regulatory Board after a complainant found the ad to be “extremely sexist”.

Business Insider reports that the ad depicts a man in a mall who is accompanying his shoe-shopping female partner.

Volkswagen Ad banned in South Africa for comparing Women to Wild Animals
The Volkswagen Amarok radio ad depicts a man in a mall amid frenzied shoe shopping.

The voiceover reports from the scene:

It’s dusk and you’re in unfamiliar territory, surrounded by predators hunting for fresh prey. And they found it. 50% off all shoes. They attack, lunging mercilessly. As you guard the 12 shopping bags, seated on a bench alongside the other men, you watch the feeding frenzy take place. This is Shoe Sale Country and you don’t belong here, man. This is not your habitat, so go where you belong in the V6 Amarok… Visit your Volkswagen dealership for great Amarok V6 offers today, man.

The ARB argued that the use of gender stereotypes in advertising contributes to gender inequality in South African society, a country fraught with “toxic masculinity” and very high rates of gender-based violence. The commercial entrenches the gender stereotype that men do not like to shop and feel out of their depth in a shoe sale environment.

Read:  Volkswagen of America Unveils Full Pricing of All-New 2019 Jetta (Pictures)
Read:  Olam International submits binding offer to acquire Dangote Flour Mills Plc in Nigeria

The ARB has asked Volkswagen to withdraw the ad and instructed radio stations who are members of the ARB not to play it.

Read more here:
Volkswagen ad banned in South Africa for comparing women to wild animals on Business Insider.

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

She’s Here! Cardi B’s In Nigeria! Here Are All The Details! (Photos)

Finally, Cardi B is here! Yes! She is right here in the creative hub of the country, Lagos. In case you...

More Than 140,000 Die from Measles as Cases Surge Worldwide

Infants and young children most at risk of fatal complications, health agencies warn Worldwide more than 140,000 people died from measles in 2018, according to...

More pregnant women & children protected from malaria, but accelerated efforts and funding needed to reinvigorate global response – WHO report

The number of pregnant women and children in sub-Saharan Africa sleeping under insecticide-treated bed nets and benefiting from preventive medicine for malaria has increased...

UBA on a winning streak; Gets double recognition as best CSR Company in support of Education (Photos)

…Bola Atta wins Best Corporate Affairs Professional for 2019 Pan-African Financial Institution, United Bank for Africa Plc once again got double recognition over the weekend...

More Articles Like This