Ford reports 1.3% decline in vehicle sales in Q4 2019

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Ford sold 299,632 (-4.2%) vehicles in Q3 2020

Ford reports 1.3% decline in vehicle sales in Q4 2019 - Brand Spur

America’s best-selling brand for the past decade is on a roll. F-Series celebrates 43 years as the country’s favourite truck and 38 years as its overall vehicle, and Transit stood at the top of the van podium again. We promised a winning portfolio and that’s what we’re delivering with more on the way, including Mustang Mach-E, an all-new F-150 and the return of Bronco. It’s going to be an exciting year for a new product at Ford.

– Mark LaNeve, Ford Vice President, U. S. Marketing, Sales and Service

  • Ford truck sales for the year, including pickups and vans, climbed 9.1 percent with more than 1.24 million trucks sold. In Q4, Ford’s overall truck sales closed strong, increasing 15.9 percent. It was Ford’s best overall Q4 truck sales result since 2001.
  • F-Series achieved its 43rd straight year as America’s best-selling pickup, while Ranger finished its best sales quarter since its reintroduction in early 2019. Combined sales of F-Series and Ranger totaled almost 1 million pickups at 986,097 vehicles for the year – an increase of 8.4 percent. Ranger Q4 sales hit 33,059 pickups for the quarter, totalling 89,571 for the year.
  • As America’s best-selling commercial van line, Ford’s overall van sales delivered their best Q4 results since 1978 on sales of 59,930 vans. For the year, Ford van sales totaled 240,529 vehicles – a 10.5 percent gain.
  • Ford Expedition sales posted their best results in over a decade, while EcoSport had its best sales year since launch. Expedition sales accelerated in Q4 with a gain of 71.6 percent, while the affordably priced EcoSport reported gains of 19.1 percent for the year.
  • Ford Explorer sales gain big. In Q4, on improved availability, sales of the all-new Ford Explorer continued to expand – totalling 48,083 SUVs. This represents a 52.4 percent increase over Q3 volumes. In December, Explorer had its strongest monthly retail sales performance since its launch in June.
  • Sales of America’s best-selling sports car, the Ford Mustang, saw a strong gain of 20.4 percent in the final quarter of the year on sales of 17,124 cars.
  • Lincoln SUVs had their best annual sales results since 2003 on sales of 87,893 SUVs. In Q4, Lincoln SUVs were up 30.9 percent, making it Lincoln’s best Q4 sales performance for its SUVs since 2001.
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WINNING PORTFOLIO

The F-Series was again America’s bestselling truck for the 43rd straight year and for the 38th straight year America’s bestselling vehicle. With the addition of Ranger, Ford pickups produced their best sales results since 2005, with a total of 986,097 pickups sold.

Ford Transit was America’s best-selling van for 2019 and achieved its best sales performance since its introduction in 2014. Ford has now been America’s best-selling commercial van maker for 41 straight years. Combined with pickups, Ford’s commercial truck sales were up 10.1 percent in 2019.

Expedition sales finished the year with a big close. Fourth-quarter Expedition sales were up 71.6 percent on sales of 24,267 bringing overall Expedition sales to 86,422 for the year – a 58.1 percent gain. EcoSport sales were up 19.1 percent, with 57 percent of retail sales coming from recently discontinued passenger cars in the Ford lineup.

Mustang sales totalled 72,489 cars this year, making it America’s best-selling sports car for a fifth straight year. Mustang began its first sales of GT500 in Q4, with GT350/GT500 sales up 35.2 percent. Explorer ST retail sales were up 29.5 percent in Q4 over last year’s Explorer Sport, while Raptor pickup sales were up 12.9 percent over last year.

Lincoln continued its growth with the strong performance of its new products. As Aviator stock levels build and Aviator Grand Touring models are added, sales continued to climb posting sales of 6,424 in Q4. Aviator had its best sales performance in December with 2,810 SUVs sold. Lincoln Corsair continues to grow, representing 43 percent of Corsair/MKC retail sales mix in December.

Ford reports 1.3% decline in vehicle sales in Q4 2019 - Brand Spur