A New,
Ground-Breaking, Touring Music Phenomenon
Featuring The Biggest Names In Music, Staged In
The World’s Most Iconic Cities
Robbie Williams to Headline First Stop of
WORLD TOUR in Melbourne, Australia
HONG KONG, CHINA – Media OutReach – January 14, 2020 – Apollo
World Touring and Westbrook Inc. announce today that they will co-produce World
Tour, a new multi-genre event-series, staged in the world’s most iconic
cities.
Each live event will
feature internationally acclaimed A-list artists, locally celebrated superstars
and globally recognised DJs. Fans will be able to engage globally through
exciting content formats on multiple
platforms.
World Tour kicks off in
Melbourne, Australia on 14 March 2020, alongside the Formula 1 ®Rolex
Australian Grand Prix. International superstar Robbie Williams is announcing his
only Australian public performance of 2020 as one of the headline artists, with
other incredible acts to be announced shortly.
After Melbourne, World
Tour will be touching down in other exciting world cities including; Montreal,
Berlin, Milan, Seoul, Taipei, Osaka and Miami. The schedule of live events,
complemented by multi-platform media elements, will make World Tour a non-stop
year-round experience for audiences and brand partners, uniting millions of
fans globally.
Tera
Hanks, President of Westbrook Inc. said:
“On
behalf of Will and Jada and the entire Westbrook Team, we’re so excited to
partner with Apollo World Touring on this innovative event series. From the
inception of World Tour, we’ve been excited with its potential as a global
franchise to bring mind-blowing experiences and unparalleled access to fans and
creators worldwide.We’re gathering some of the biggest names in music to
celebrate cities around the world and the amazing creativity found there. We
can’t wait for everyone to join us on the World Tour.”
Paul
Morrison, Chairman and Co-Founder of Apollo World Touring said:
“Will
and the team at Westbrook are groundbreaking innovators and fantastic partners,
channelling unrivalled global recognition with excellence on working with the
best cutting-edge creative talent around the world. World Tour will feed global
audiences hungry for great content — bringing the best in entertainment to provide
a unique platform which will celebrate
the best that our host cities have to offer”.
Becky
Artmonsky, Director and Co-Founder of Apollo World Touring said:
“We are so
proud and excited to be launching World Tour. This provides the perfect
platform to connect passionate music fans across the globe and spread a
positive message in every city we visit. We are going to work with
extraordinary talent, brands and cities to inspire people to be a part of
creating a better future. We can’t wait to get started in Melbourne!”
Sandy Monteiro, [President of Partnerships
Asia] of Apollo World Touring said:
“This
is a unique, global event experience that is unrivalled and offers bespoke
local activation for brands looking for international reach. My role is to
engage partners and build platforms around what can work for them, using my
experience in pioneering successful brand relationships with music artists.
Here we have an opportunity to customize partnerships for brands, with an offer
that ensures they are visible on a truly global scale, alongside the world’s
biggest names in music and entertainment.”
Leading live music
agent and promoter John Giddings is announced as World Tour’s Global Lead
Promoter. John represented three of the five biggest grossing tours of all time
with U2, The Rolling Stones and Madonna.
The full talent lineup
for all World Tour events taking place in 2020, as well as some exciting brand
and broadcast partnerships, will be announced in the coming weeks.
Visit worldtouring.com
for more information on WORLD TOUR.
About Westbrook Inc.
Launched in 2019 by
Jada Pinkett Smith, Will Smith, Miguel Melendez, and Kosaku Yada, Westbrook is
a holding company formed to execute the Smith Family’s global content and
commerce businesses. Westbrook houses newly launched and previously existing
entities, including Red Table Talk Enterprises, Westbrook Studios, Westbrook
Media (the digital content studio, social media management, and creative brand
incubator), and direct to consumer business, Good Goods. Leveraging the Smith
Family’s deep experience in entertainment and media, Westbrook creates and
curates content across all major platforms — from short and mid-form digital
content, to traditional television and motion pictures — in furtherance of its
mission to become the leader in global entertainment.
About Apollo World Touring
Apollo World Touring is an independently financed entertainment
company.
Working from creative conception to funding to
commercialisation, we create new entertainment platforms to disrupt the status
quo across the sectors of music, live events, and broadcast series.
In conjunction with ground-breaking delivery
partners and distributor channels, we work to unite audiences around the world
via engaging and immersive live experiences and evergreen digital
content.
We exist to entertain and believe that
entertainment is a force for good.
We are widely experienced with specialists in
international Commercial Brand Partnership Sales, Entertainment Finance, Host
City Stakeholder Management and Government Grant Applications, Promoter and
Stakeholder Management, Live Broadcast Event Executive Production and Global
Broadcast Rights-clearance with brand integration. For more information
visit apolloworldtouring.com
Apollo World Touring is
represented by CAA.
*About other partners
CAA represents Apollo World Touring and are
representing the project across their Music, TV, Motion Picture and Commercial
Endorsements departments.
John
Giddings, Solo Promotions & Agency, London
John’s
clients have included – The Rolling Stones, U2, Madonna, Genesis, Celine Dion,
David Bowie, The Police, Lady Gaga, Beyoncé, Rihanna, Pharrell Williams &
The Who. He also revived and promotes The Isle of Wight Festival. As Lead
Promoter for the World Tour John will appoint the World Tour’s agent (CAA in
LA), nominate & manage local Promoter Partners and centrally book A-list
talent for the live event series.
