Heineken brings in James Bond to promote Heineken 0.0

Must Read

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -

Heineken is lining up a new campaign around its James Bond partnership that shows the British spy drinking the alcohol-free variant of its namesake beer brand.

In the new ad, James Bond drinks a Heineken 0.0

The Dutch brewer started a marketing partnership with the Bond movie franchise in 1997, in a move that eventually led to the character, played by Daniel Craig, drinking a Heineken lager in the 2012 film Skyfall. A new ad, which was put up on some regional Heineken YouTube accounts yesterday but has since been removed, continues Bond’s affinity for Heineken.

- Advertisement -

The clip shows Craig, dressed in a tuxedo, calling for a Heineken 0.0 instead of Bond’s usual vodka martini. “I’m working,” the character says to the barman.

The ad ends with the tagline: “Now you can while working”. It can be viewed here on The Times website. Heineken did not respond to a request for further details on the 20-second spot or why it was removed.

Heineken 0.0 has helped drive growth for the Heineken brand in the past year. It is now available in more than 40 countries including India and the US.

- Advertisement -
Heineken brings in James Bond to promote Heineken 0.0 - Brand SpurHeineken brings in James Bond to promote Heineken 0.0 - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Heineken brings in James Bond to promote Heineken 0.0 - Brand SpurHeineken brings in James Bond to promote Heineken 0.0 - Brand Spur

Latest News

NSE Migrates 4 Companies from ASeM to Growth Board

The Nigerian Stock Exchange (NSE) is pleased to announce the migration of Chellarams Plc, Living Trust Mortgage Plc, McNichols...

Fidelity Bank’s MD/CEO Designate purchases 5 million shares

Fidelity Bank Nigeria Plc has announced that its Managing Director/CEO Designate, Mrs. Nneka Onyeali-Ikpe has increased her stake in the business via the purchase...

Chinese FMCG companies win 82 million new customers

Despite challenges due to the pandemic, 19 out of the top 22 FMCG companies in China grew their shopper base this year. The top 22...

Standard Chartered champions Safe Return to School initiatives for students

LAGOS: November 30, 2020 – Standard Chartered Bank (Nigeria) Limited recently launched the Safe Return to School initiative. The Safe Return to School Initiative (SRTSI) was...

Online shopping skyrockets amidst COVID-19 pandemic

New users, frequency and preference skyrocket 57% of recent online shoppers were new since the onset of COVID-19  Lagos, Tuesday 30 November 2020 - As...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Heineken brings in James Bond to promote Heineken 0.0 - Brand SpurHeineken brings in James Bond to promote Heineken 0.0 - Brand Spur