Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina, and Japan, but falls in Poland, Turkey, Sweden, Israel, and South Korea
Washington, DC, January 16, 2020 — At 48.7, January 2020’s Ipsos Global Consumer Confidence Index remains within 0.2 points during each of the past three months, and 1.5 points below its highest level in May 2018.
The stability of the Global Index is driven by a significant drop in consumer confidence in five of the 24 markets measured monthly by Ipsos, accompanied by a significant increase in five other markets. Over the past three months, consumer confidence as measured by the “National Index” has shown a notable decrease in Poland (-3.8 points), Turkey (-2.5), Sweden (-2.4), Israel (-1.7), and South Korea (-1.5). Meanwhile, it has gained significantly in South Africa (+2.1), the U.S. (+1.9), Great Britain (+1.9), Argentina (+1.9), and Japan (+1.5).
The National Index reflects consumer attitudes on the current and future state of their local economy, their personal financial situations, their savings and their confidence to make large investments. Mainland China continues to enjoy the highest National Index with a score of 69.6, followed by Saudi Arabia (64.0) and the United States (62.6). The U.S. National Index is just 1.0-point shy of its 18-year record high level seen in May 2018. The countries with the lowest National Index scores are Turkey (34.0), Russia (38.0), and South Korea (40.1).
