SQREEM Partners with Japanese Internet Services Company Rakuten to Launch a Joint Venture Called Rakuten SQREEM, Inc.

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SINGAPORE – Media
OutReach
 – 4 February 2020 – SQREEM Technologies, an award-winning
Singapore-based AI company, and Rakuten Inc., a global leader in internet
services that empower individuals, communities, businesses and society,
announced today the launch of a jointly established company – Rakuten SQREEM,
Inc. 

Rakuten SQREEM
will provide advertisers in Japan with marketing solutions built around AI
based behavioural pattern analysis, and will cater to companies and advertisers
in Japan.

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Through the combination of SQREEM’s
proprietary AI technology with Rakuten’s historical sales data from over 100
million members in Japan,
Rakuten SQREEM will be positioned to better meet the needs of Japanese consumers by serving them
content that is desirable and relevant.

The new company will utilise the
data provided by Rakuten’s members and the AI behavioural pattern analysis data
owned by SQREEM to provide marketing solutions enabling media buying for
Internet advertising through
partners. For advertisers, the system aims to create new value and improve ad
performance in the Japan market by providing advertisers with a real
time picture of increasingly complex consumer behaviour
thereby improving ad performance and cost efficiencies.

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The new addition to Japan’s
advertising scene is helmed by Representative Director and President Ryugen
Shimizu, who is also President of LinkShare Japan, which operates Rakuten
Marketing Japan. 

“I believe that the marriage of
capabilities that Rakuten SQREEM represents will take the Japanese programmatic
advertising market to the next level. I hope that we can help the entire digital
marketing industry grow even faster,” said Shimizu.

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SQREEM is a proven Singapore-based
AI company, with experience servicing customers globally. The
company provides a marketing solution not dependent
on individual identifiable data but by
utilising an AI automated behavioural pattern analysis platform that analyses massive,
complex consumer behaviour data at a speed and volume unattainable by human
beings. Rakuten SQREEM will provide solutions
for the Japan market with a higher level of precision than is available today.

Ian Chapman-Banks, CEO of SQREEM
Technologies says, “With Google announcing it would be nixing support of
third-party tracking cookies for its Chrome browser, advertisers and their
agencies are looking for alternative solutions that allow them to better understand
and reach consumers without compromising their privacy. With SQREEM’s
cookieless AI tech stack, we are able to automate and achieve precise digital
media buying. This enables us to serve both brands and agencies in GDPR
compliant ways that can withstand privacy scrutiny in even the strictest
markets.”

Read Also:  DHL Industrial Projects makes strategic investments to enhance customer experience in Middle East and Africa

He adds, “To date, SQREEM’s AI
capabilities have been proven in a myriad of scenarios: assisting governments
with tracking criminal activity, predicting global market events, detecting
instances of fraud, and assisting multiple firms in the financial sector with
their media campaigns. SQREEM also boasts 12 of the world’s
largest pharmaceutical companies as clients, providing them with expert
insights and advanced targeting capabilities. With the formation of Rakuten SQREEM, we look forward to changing the face of digital
advertising in Japan.”

Greater considerations
for user data are being called for with the rise in awareness of protecting
personal information in data-based marketing, such as the enactment of the GDPR
in the EU in May 2018. To date, Rakuten has worked hard for the protection of
personal information when utilising data accumulated by the Rakuten Group to
provide marketing solutions. By developing and providing marketing solutions
not dependent on personal attributes, Rakuten SQREEM hopes to provide
digital marketing services that are effective for advertisers and safe for
users.

Rakuten and SQREEM will continue to
create new digital marketing solutions for a range of companies through Rakuten
SQREEM.

Overview of Rakuten SQREEM

Company name: Rakuten SQREEM, Inc.

Location: 1-14-1 Tamagawa, Setagaya City, Tokyo

Capital: 100M Yen

Investment ratio: Rakuten, Inc.
51%, SQREEM Technologies (Japan) Pte. Ltd. 49%

Established: October 25, 2019

Business launch: February 3, 2020

Representative: Representative Director and President,
Ryugen Shimizu

Business operations: Provision of digital marketing
solutions utilising data based on more than 100 million Rakuten members and the
behavioural pattern analytical data of SQREEM.

 

About SQREEM

SQREEM is the world’s largest “behavioural
pattern data aggregator” that collects, analyses, and creates a database
of open data on the Internet using its own AI technology. Based on this
technology, we provide data analysis services to more than 100 companies and
government agencies across various industries. See the following link for more
details.

https://SQREEMtech.com


SQREEM Partners with Japanese Internet Services Company Rakuten to Launch a Joint Venture Called Rakuten SQREEM, Inc. - Brand Spur

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SQREEM Partners with Japanese Internet Services Company Rakuten to Launch a Joint Venture Called Rakuten SQREEM, Inc. - Brand SpurSQREEM Partners with Japanese Internet Services Company Rakuten to Launch a Joint Venture Called Rakuten SQREEM, Inc. - Brand Spur

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SQREEM Partners with Japanese Internet Services Company Rakuten to Launch a Joint Venture Called Rakuten SQREEM, Inc. - Brand SpurSQREEM Partners with Japanese Internet Services Company Rakuten to Launch a Joint Venture Called Rakuten SQREEM, Inc. - Brand Spur

Latest News

Strongest first quarter ever: Preliminary results of Deutsche Post DHL Group above market expectations

  • All divisions significantly increased EBIT in first quarter 2021; Group EBIT tripled to around EUR 1.9 billion
  • Free cash flow development continued positive trajectory and improved by more than EUR 1.4 billion to around EUR 1.0 billion
  • CEO Frank Appel: "The start into the new financial year was more dynamic than ever"


SINGAPORE - Media OutReach - 12 April 2021 - Deutsche Post DHL Group has today released preliminary results for the first quarter of 2021 and has raised the outlook for the current financial year. Preliminary operating profit (EBIT) for the first three months improved to around EUR 1.9 billion (Q1 2020: EUR 592 million). The positive development of the group's businesses seen in the fourth quarter 2020 has continued well through the first quarter 2021. In the first three months of the year the B2C shipment volumes remained high in all networks while the recovery in the B2B business continued.

"The start to the new financial year was more dynamic than ever. It proves that we have successfully geared our business to the right growth drivers. One year into the pandemic we experienced in the first quarter 2021 a sustained momentum in e-commerce and a significant stabilization in global trade with increasing air- and sea-freight volumes. Consequently all divisions reported a significant jump in earnings above market expectations. Global trade continues to recover and vaccine distribution is in full swing which makes me very optimistic for the rest of 2021 and beyond," said Frank Appel, CEO of Deutsche Post DHL Group.

All divisions optimally positioned for continuing e-commerce boom and growth in global trade

Express: The division reached an EBIT of around EUR 955 million in the first quarter 2021 compared to EUR 393 million in Q1 2020.

Global Forwarding, Freight: EBIT in Global Forwarding, Freight stood at around EUR 215 million in Q1 2021, clearly above previous year's Q1 of EUR 73 million.

Supply Chain: EBIT at Supply Chain came in at around EUR 165 million in the first quarter 2021 compared to EUR 105 million in Q1 2020.

eCommerce Solutions: eCommerce Solutions recorded a first quarter 2021 EBIT of around EUR 115 million, clearly above last year's Q1 result of EUR 6 million.

Post & Parcel Germany: EBIT in Post & Parcel Germany in Q1 2021 was around EUR 555 million (Q1 2020: EUR 334 million).

Earnings momentum mirrored in positive cash flow development and improved outlook


The continued positive business development is underpinned by a strong cash flow development; free cash flow amounted to around EUR 1.0 billion in the first quarter 2021. In Q1 2020 this figure was still negative at EUR -409 million.

In light of the strong earnings momentum, guidance for 2021 is adjusted as follows:

Group EBIT for 2021 is now expected to be significantly above EUR 5.6 billion (previous forecast: more than EUR 5.6 billion). Equally, the result for the DHL divisions is now seen significantly above EUR 4.5 billion (previous forecast: more than EUR 4.5 billion). EBIT for the Post & Parcel Germany division is no longer expected at around EUR 1.6 billion but above EUR 1.6 billion. The expectation of a Group Functions EBIT of around EUR -0.4 billion remains unchanged. Full year 2021 Free Cash Flow is now expected to be significantly above EUR 2.3 billion (previous forecast: around EUR 2.3 billion).

The Group will introduce a revised detailed guidance with the comprehensive disclosure for Q1 2021 which will be published as planned on May 5, 2021.

Deutsche Post DHL Group

Deutsche Post DHL Group is the world's leading logistic company. The Group connects people and markets and is an enabler of global trade. It aspires to be the first choice for customers, employees and investors worldwide. To this end, Deutsche Post DHL Group is focusing on growth in its profitable core logistics businesses and accelerating the digital transformation in all business divisions. The Group contributes to the world through sustainable business practices, corporate citizenship and environmental activities. By the year 2050, Deutsche Post DHL Group aims to achieve zero emissions logistics.


Deutsche Post DHL Group is home to two strong brands: DHL offers a comprehensive range of parcel and international express service, freight transport, and supply chain management services, as well as e-commerce logistics solutions. Deutsche Post is Europe's leading postal and parcel service provider. Deutsche Post DHL Group employs approximately 570,000 people in over 220 countries and territories worldwide. The Group generated revenues of more than 66 billion Euros in 2020.


The logistics company for the world.

SQREEM Partners with Japanese Internet Services Company Rakuten to Launch a Joint Venture Called Rakuten SQREEM, Inc. - Brand Spur
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- Advertisement -SQREEM Partners with Japanese Internet Services Company Rakuten to Launch a Joint Venture Called Rakuten SQREEM, Inc. - Brand SpurSQREEM Partners with Japanese Internet Services Company Rakuten to Launch a Joint Venture Called Rakuten SQREEM, Inc. - Brand Spur