SINGAPORE – Media
OutReach – 4 February 2020 – SQREEM Technologies, an award-winning
Singapore-based AI company, and Rakuten Inc., a global leader in internet
services that empower individuals, communities, businesses and society,
announced today the launch of a jointly established company – Rakuten SQREEM,
Inc.
Rakuten SQREEM
will provide advertisers in Japan with marketing solutions built around AI
based behavioural pattern analysis, and will cater to companies and advertisers
in Japan.
Through the combination of SQREEM’s
proprietary AI technology with Rakuten’s historical sales data from over 100
million members in Japan,
Rakuten SQREEM will be positioned to better meet the needs of Japanese consumers by serving them
content that is desirable and relevant.
The new company will utilise the
data provided by Rakuten’s members and the AI behavioural pattern analysis data
owned by SQREEM to provide marketing solutions enabling media buying for
Internet advertising through
partners. For advertisers, the system aims to create new value and improve ad
performance in the Japan market by providing advertisers with a real
time picture of increasingly complex consumer behaviour
thereby improving ad performance and cost efficiencies.
The new addition to Japan’s
advertising scene is helmed by Representative Director and President Ryugen
Shimizu, who is also President of LinkShare Japan, which operates Rakuten
Marketing Japan.
“I believe that the marriage of
capabilities that Rakuten SQREEM represents will take the Japanese programmatic
advertising market to the next level. I hope that we can help the entire digital
marketing industry grow even faster,” said Shimizu.
SQREEM is a proven Singapore-based
AI company, with experience servicing customers globally. The
company provides a marketing solution not dependent
on individual identifiable data but by
utilising an AI automated behavioural pattern analysis platform that analyses massive,
complex consumer behaviour data at a speed and volume unattainable by human
beings. Rakuten SQREEM will provide solutions
for the Japan market with a higher level of precision than is available today.
Ian Chapman-Banks, CEO of SQREEM
Technologies says, “With Google announcing it would be nixing support of
third-party tracking cookies for its Chrome browser, advertisers and their
agencies are looking for alternative solutions that allow them to better understand
and reach consumers without compromising their privacy. With SQREEM’s
cookieless AI tech stack, we are able to automate and achieve precise digital
media buying. This enables us to serve both brands and agencies in GDPR
compliant ways that can withstand privacy scrutiny in even the strictest
markets.”
He adds, “To date, SQREEM’s AI
capabilities have been proven in a myriad of scenarios: assisting governments
with tracking criminal activity, predicting global market events, detecting
instances of fraud, and assisting multiple firms in the financial sector with
their media campaigns. SQREEM also boasts 12 of the world’s
largest pharmaceutical companies as clients, providing them with expert
insights and advanced targeting capabilities. With the formation of Rakuten SQREEM, we look forward to changing the face of digital
advertising in Japan.”
Greater considerations
for user data are being called for with the rise in awareness of protecting
personal information in data-based marketing, such as the enactment of the GDPR
in the EU in May 2018. To date, Rakuten has worked hard for the protection of
personal information when utilising data accumulated by the Rakuten Group to
provide marketing solutions. By developing and providing marketing solutions
not dependent on personal attributes, Rakuten SQREEM hopes to provide
digital marketing services that are effective for advertisers and safe for
users.
Rakuten and SQREEM will continue to
create new digital marketing solutions for a range of companies through Rakuten
SQREEM.
Overview of Rakuten SQREEM
Company name: Rakuten SQREEM, Inc.
Location: 1-14-1 Tamagawa, Setagaya City, Tokyo
Capital: 100M Yen
Investment ratio: Rakuten, Inc.
51%, SQREEM Technologies (Japan) Pte. Ltd. 49%
Established: October 25, 2019
Business launch: February 3, 2020
Representative: Representative Director and President,
Ryugen Shimizu
Business operations: Provision of digital marketing
solutions utilising data based on more than 100 million Rakuten members and the
behavioural pattern analytical data of SQREEM.
About SQREEM
SQREEM is the world’s largest “behavioural
pattern data aggregator” that collects, analyses, and creates a database
of open data on the Internet using its own AI technology. Based on this
technology, we provide data analysis services to more than 100 companies and
government agencies across various industries. See the following link for more
details.
