SINGAPORE – Media OutReach – February 5, 2020 – Today,
Kajal Aggarwal
joined a star-studded cast of Indian A-listers and legends, as she unveiled her
first and only wax figure paired with a new AR-fueled
interactive experience in person, as part of Madame Tussauds Singapore’s growing
Ultimate Film Star Experience (UFSE). Kajal’s
figure is exclusive to Madame Tussauds Singapore.
She is not only
delighting visiting fans with the opportunity to check out her wax doppelganger up
close and personal; she also invites them to act ‘on set’ as part of a specially
curated AR experience filmed and produced exclusively for Madame Tussauds Singapore.
Guests will be
transported in a classic scene from Indian cinema together with Kajal. They
will begin to experience an out of control digitally
generated earthquake made possible with AR technology, audio-visual effects and
real-time camera capture – immediately bringing them closer to the
action. This latest interactive experience is part of the attraction’s ambition
to captivate audiences, whether they are long-term Indian cinema fans or just discovering
the genre for the first time.
“Deeply humbled and ecstatic to be honoured, standing amongst global
icons. Feels like I’m seeing myself through the eyes of an artist. The resemblance is uncanny and the
attention to detail is spectacular” said Kajal Aggarwal.
“Having built a solid visitor fan base around our Bollywood
legends over the past 4 years, we can’t think of a better way of enhancing our Ultimate
Film Star Experience than to honour this rising star of South Indian
cinema. We partnered with the
International Film Academy Awards (IIFA) again, to secure great new figures and
content. 2020 is set to be an exciting year for us as we add more exclusive celebrity
content to the zone and continue captivating our audiences with
state-of-the-art technology” said Alex Ward, General Manager, Madame Tussauds Singapore.
Pickyourtrail, an online travel planning platform that offers exclusive
international itineraries supported the successful launch of Kajal Aggarwal as
an official partner. This represents Madame Tussauds Singapore’s continual
effort to drive interest and visitorship from the overseas Indian community.
The newly launched UFSE
spanning 2,500 sq ft, brings guests on a journey through the glitz and glamour
of Indian cinema culture from the moment they step through the doors and join
the world’s largest celebration of Indian superstars. The unique experience
utilises cutting-edge technology like Kinect and AR to give visitors the chance
to step into the limelight: https://youtu.be/EmLdC8Vhzq4
Kajal Aggarwal posing with her newly unveiled wax figure in a side-by-side at Madame Tussauds Singapore
Kajal Aggarwal and her parents posing with her newly unveiled wax figure at Madame Tussauds Singapore
Kajal Aggarwal posing with her newly unveiled wax figure at Madame Tussauds Singapore
Nisha Aggarwal, sister of Kajal Aggarwal posing with Kajal and her wax figure at Madame Tussauds Singapore
Please download the high-res images here.
Madame Tussauds
The ultimate celebrity experience and
the world’s best known and most popular wax attraction. There are currently 23
Madame Tussauds attractions around the world.
Each of the attractions is unique and tailored to the host city and
visitor demographic to feature both local as well as international figures.
The result
of 200 years of expertise and painstaking research every figure takes Madame
Tussauds’ gifted sculptors a minimum of three months to make, and costs more
than $300K (Singapore dollars). Most contemporary figures are also produced
following sittings with the celebrities themselves.
