Customer Experience Necessary to Capture Benefits of Downstream Value Chain – OVH Energy Marketing CEO

Must Read

Shop now, pay later with

Zerofinance is Nigeria’s leading online retail store, providing quality branded home electronics, domestic appliances, computers, mobile phones and household...

Top 10 Most Expensive Universities In Nigeria

For many Nigerians, high-quality higher education is a luxury. There are many private universities who are known not only...

List of Mobile Phone USSD Codes for Money Transfers for All Banks in Nigeria

As technology evolves, the financial sector is not left behind, Several softwares have been developed to make banking easier...
Customer Experience Necessary to Capture Benefits of Downstream Value Chain - OVH Energy Marketing CEOCustomer Experience Necessary to Capture Benefits of Downstream Value Chain - OVH Energy Marketing CEO

Abuja, Nigeria; February 2020 – Chief Executive Officer (CEO) of OVH Energy Marketing, a licensee of the Oando retail brand, Mr. Huub Stokman has called on players in the downstream sector to make improvements in customer experience, safety, and operational standards if the full benefits of the downstream value chain are to be maximized.

Customer Experience Necessary to Capture Benefits of Downstream Value Chain - OVH Energy Marketing CEO
Chief Executive Officer, Huub Stokman

Mr. Stokman made this call during a presentation at the just concluded Nigeria International Petroleum Summit (NIPS) in Abuja. His presentation which was titled “Sustaining Industry Momentum on Downstream: what new strategies, tactics and innovative partnership” x-rayed the key risks/challenges plaguing the downstream industry and the key levers to drive growth.

According to Mr. Stokman, the challenges with the industry range from having multiple regulatory bodies to failure of corporate governance, title ownership verification, insecurity, environment pollution, vandalism, product supply disruption, unchanging trade margins, infrastructure deficit, skills, and technology gap amongst others. Critical among these challenges according to Stokman is the gap that still exists in delivering customer experience and satisfaction.

- Advertisement -

In his words, “Despite being a mature customer-facing industry, research indicates that the public doesn’t perceive most players as customer-centric. The downstream business is all about the customers; consistently providing them trusted petroleum products and services, whilst operating at the highest safety and operational standards. It is imperative therefore that players in this sector strive to meet customer needs through continuous technology-driven investment and innovation”.

He continued “indeed, refining is a necessary catalyst for growth and for a much-needed shift from import is driven supply to self-sufficiency. However, if Nigeria wants to capture the full benefits of the downstream value chain after the enhanced refining capacity comes on-stream, the other downstream sectors need to use this short time window to make improvements in customer experience and safety and operational standards; driven by technology. This will only be possible through major investments which are not feasible at current margins”.

Meanwhile, OVH Energy Marketing emerged winner of the Downstream Company of the Year and Midstream Company of the Year awards at the opening ceremony of the Nigeria Petroleum Summit. Commenting on this, Chief Operating Officer, OVH Energy, Mumuni Dagazau, said, “the awards reflect our consistency in providing and delivering solutions to improve the sector and satisfy our customers across the value chain. Our pledge is to continue to innovate and to deliver higher fuel standards and product quality”.

The Nigeria Petroleum International Summit (NIPS) is Nigeria’s official petroleum event designed as a meeting place for the oil and gas industry to introduce new technologies and share ideas that will lead to the development of new strategies; whilst providing a networking platform for decision-makers in both public and private sectors.

- Advertisement -
Read:  Update on Investigation of Oando Plc by Securities and Exchange Commission

OVH Energy Marketing is the marketer of choice providing trusted petroleum products and services in Nigeria with expertise in jetty and terminal services as well as the marketing and distribution of refined petroleum products for retail, commercial and industrial purposes.  

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Vingroup Starts to Produce Ventilators and Body Thermometers

HANOI, VIETNAM - Media OutReach - 4 April 2020 - In response to the call of the General Secretary, the President, the...

Ondo Govt Closes All Borders Over Coronavirus

Having observed the trend in respect of COVID-19 and the pos­sibility of its unde­terminable spread, the Government of Ondo State has ordered the closure...

Federal Government Moves to Salvage Economy but Needs to Consider Restructuring

In the just concluded week, President Muhammadu Buhari, on Thursday, met with the Presidential Committee on the Impact of the Coronavirus on Nigeria’s Economy...

Local Equities Market Plunges by 3.51% as Bonny Light Crashes to USD21.41

In the just concluded week, amid further drop in crude oil prices, especially Bonny Light which fell to USD21.41 per barrel on Thursday, April...
- Advertisement -
BrandsPur Weekly Cartoons
%d bloggers like this: