Safeboda’s Launch in Ibadan: Peculiarities and Speculations

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Barely a week after Max.ng launched its bike hailing services in Ibadan, SafeBoda; a Ugandan based bike hailing start-up has also launched its bike hailing services in the city of Ibadan, making Nigeria its third market. Unlike the previous bike hailing companies that had their first launch in Lagos; the commercial hub of Nigeria before expanding to Ibadan, SafeBoda’s first point of operation is Ibadan.

Safeboda’s Launch in Ibadan: Peculiarities and Speculations - Brand Spur

Contrary to people’s possible preconceived insinuation of SafeBoda emerging in Ibadan as a result of the Lagos Okada Ban, SafeBoda had established its physical presence in Ibadan since May 2019, long before the Lagos Okada Ban and ascribed its late launch to background work and market research. At that time, news came up about the launch of the bike hailing start-up possibly because of its active online presence and a physical office in Ibadan but the news was refuted by the company’s country manager.

Safeboda’s Launch in Ibadan: Peculiarities and Speculations - Brand Spur

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Babajide Duroshola, SafeBoda’s Country Manager attributed their choice of Ibadan to Ibadan being the city of many firsts and its Okada-Friendly nature. The choice of Ibadan came up because the company felt unwelcome in Lagos after having a series of meeting with stakeholders. Their choice of Ibadan, therefore, became justified when the Okada Ban came up in Lagos.

Safeboda’s Launch in Ibadan: Peculiarities and Speculations - Brand Spur

SafeBoda, the orange themed Bike hailing company, which started officially on the 2nd of March has about 100 functional riders presently and its operations cover about 14 locations in Ibadan where they ply for now. The routes include Eleyele, Sango, Bashorun/Gate, UI, Poly, Bodija, New Bodija, Akobo, Agodi, Ijokodo, UCH, Mokola, Dugbe, and Jericho. The riders have their customized jackets on, with their names are written boldly on them and the riders can be tracked and held accountable via the numbers written on their helmets. This probably echoes SafeBoda’s mission of ensuring safety, security and building community between SafeBoda drivers and passengers.

Read Also:  Lagos Records Massive Drop in Fatal Accidents after ‘Okada’ Restriction

Safeboda’s Launch in Ibadan: Peculiarities and Speculations - Brand Spur

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Exclusive to SafeBoda is its food ordering service besides other on-demand services mutual to former bike-hailing start-ups. As its promotional tool of gaining entrance into the market, SafeBoda offers an individual a free first ride and is offering a 50 percent discount on all rides, all through its first month. You can get a ride with SafeBoda either by Booking or Pairing. The latter allows an individual to walk up to a rider, open the app, enter the rider’s helmet number on the app and start a ride instantly. This is similar to Max.ng Street hailing service. This option eliminates the process of waiting indefinitely for a rider who is several kilometres away, hence saves time.

Safeboda’s Launch in Ibadan: Peculiarities and Speculations - Brand Spur

Unlike Max, the company doesn’t provide motorcycles to the riders but only train cycle owners instead. With the existence of OPay, Max.ng and now SafeBoda, Ibadan is set to experience its ever first bike-hailing wars. One pertinent factor that can influence the successes of the three bike hailing companies is their prices, as Ibadan is a price-sensitive market. The tussle for passengers has started already, it will be interesting to see how things eventually play out among the trio.

Safeboda’s Launch in Ibadan: Peculiarities and Speculations - Brand Spur

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New entrant AECO Energy launches business innovation to deliver ‘last mile of value chain’ to Singapore’s maturing open electricity market

  • AECO Energy announces the launch of its operations in Singapore to provide innovation to the open electricity market for businesses with generation 2.0 of its technology and service offerings.
  • The company will introduce three solutions as part of its initial portfolio, customisable to specific business needs.


SINGAPORE - Media OutReach - 13 April 2021 - AECO Energy, a new entrant to Singapore's electricity sector, has today announced the launch of its operations. AECO Energy will be the first-of-its kind energy technology and services company aimed at innovating customer-centric offerings in electricity and renewable energy markets.

With over 12 years of experience in delivering open market electricity services and solutions to businesses in Australia under the Power Choice brand, AECO Energy is bringing its second generation of services and technology to Singapore for the first time. AECO's second generation delivers on two major offerings.

Read Also:  Lagos Records Massive Drop in Fatal Accidents after ‘Okada’ Restriction

Firstly, AECO delivers the 'last mile' of value in Singapore Open Electricity Market (OEM) value chain by providing innovative services to assist businesses to manage, plan and make better buying decisions.

AECO is all about enabling increased profits for businesses. AECO has a customer-centric mission to use its low-cost proven technology and expert-led services to enable better business decisions within a complex electricity market with multiple providers and opaque medium- to long-term pricing information. This comes against the backdrop of Singapore's maturing OEM, which gives businesses and consumers the autonomy to buy and choose their electricity providers - the freedom to choose.

AECO Energy's technology platform, MarketPro™ with its unique, electricity futures market simulator Rate Watch™, delivers business and electricity efficiency and empowers businesses through relevant and timely pricing information, while also helping Singapore businesses make better buying decisions via automated tenders and reverse auctions. Moreover, for businesses who do not have the capability and capacity to manage and purchase its own electricity, AECO Energy Portfolio™ delivers scalable buying power with a fully-managed contract management and purchasing aggregation service for small, medium and large businesses.

Alan Jones, CEO, Chairman & Founder, AECO Energy, said: "We are incredibly excited and humbled to be joining Singapore's dynamic energy scene with our low-cost, high-value products and services. Our mission is clear: just like Amazon is revolutionising the 'last mile' of product supply chains with its same day delivery, we are also delivering the 'last mile' of the value chain in Singapore's OEM that enables more businesses better purchasing decisions, more business profitability and growing all of Singapore's economy."

Secondly, with SGX-listed entities, enterprises and multinational corporations (MNCs)' increasing emphasis on sustainability, AECO (through its SustainPro™ offering) will bring for the first-time in Singapore the benefit of AECO's direct relationship with generators of International Renewable Certificates (I-REC). This enables Southeast Asian markets the benefit of medium- to long-term low-cost and structured REC solutions to meet renewable energy targets and sustainability goals. This translates to more profits by providing more predictable costs for businesses in meeting their sustainability and renewable energy goals.

"As a specialised company, unburdened with corporate overheads and distractions from Singapore's local market participants, we can offer companies who are based anywhere in Southeast Asia, sustainability and renewable energy solutions that span markets and countries at a lower and more predictable price. We are honoured to play our part to bring sustainability and increased renewable energy throughout the world and to do so while benefiting our customers' cost structures," continued Mr. Jones.

AECO Energy is introducing three offerings as part of its electricity management solutions:

  • MarketPro™: Businesses can optimise costs and seize market opportunities with exclusive access to customised market price information through AECO Energy's integrated online procurement and management platform equipped with Rate Watch™, a market simulation and automated procurement technology from as low as SGD $149 per month.
  • Portfolio™: Businesses get exclusive access to economies of scale with better buying power through professional and expert-managed energy procurement portfolios overseen by AECO Energy experts. This allows enterprises to focus on their core business while AECO Energy experts will fully-manage their electricity contracts and make better buying decisions on their behalf from as low as an additional SGD $74 per month.
  • SustainPro™: SustainPro focuses on helping businesses meet their sustainability goals at the lowest cost. AECO Energy offers lower costs on the procurement of Renewable Energy Certificates (RECs) and tailored REC supply solutions designed to meet transition needs towards a more sustainable business.

"With the understanding that business needs are unique for every organisation, our energy experts will work closely with customers here in Singapore to help them reduce costs, drive efficiency and make better buying decisions. By providing technology-enabled, insights-driven energy technology solutions, we want to create a profound impact on our customers' businesses to better position them for sustainable growth in the long-term," concluded Alan.


About AECO Energy:

Based in Singapore, the AECO Pacific Group owns and operates the Power Choice and AECO Energy brands. A leading pioneer for more than 12 years in electricity brokerage and consulting services in Asia Pacific focusing on deregulated electricity markets, AECO Pacific helps businesses with electricity procurement and management backed by market intelligence. Transforming and saving businesses more, AECO's combined experience in energy leadership and innovative technology solutions remain unmatched in dynamic and changing energy markets. For more information, visit https://powerchoice.com.au/ and https://aecoenergy.sg/.

Safeboda’s Launch in Ibadan: Peculiarities and Speculations - Brand Spur
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