As the novel coronavirus (COVID-19) sweeps the world, consumers are being forced to dramatically change their purchase behaviours. Nielsen is tracking these changes and establishing clear navigation beacons for companies trying to understand the changes and plan for what comes next.
We’ll be updating this page regularly with the latest news and insights. If you have specific questions, reach out to your Nielsen representative or contact us.
KEY CONSUMER BEHAVIOR THRESHOLDS
A Nielsen investigation has identified six key consumer behaviour threshold levels that tie directly to concerns around the COVID-19 outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and we are seeing these patterns being mirrored across multiple markets.
We’re monitoring these patterns closely, as they are still evolving. However, when reviewed across currently impacted countries, they can help provide a set of leading indicators for packaged goods manufacturers and retailers faced with supply issues as they race to meet record levels of demand and changing purchase habits.
Threshold levels 1-4 are beginning to show predictable signs of spending from consumers. To help markets understand what’s to come as they enter later thresholds, we’ve spotlighted several markets to showcase the key trends that have defined purchasing behaviours in the later thresholds levels as businesses look for guidance on what is likely to happen.