SINGAPORE – Media OutReach – 23 March 2020 – Are you
well-prepared in life? Etiqa’s latest campaign, “Have you Tiq yet” is timely
launched to encourage Singaporeans to re-evaluate their level of preparedness
in times of crisis. The local insurer adopted a light-hearted and direct
approach to provide fresh perspectives on simple yet reliable digital insurance
solutions to meet unpredictable situations in life.
Following
its previous award-winning campaigns, “Have you Tiq yet” personifies Tiq — the
digital channel of Etiqa, and reflects wry humour with a comedic series of
unfortunate events befallen an unsuspecting family. Help came swiftly in the
form of Tiq Man delivering Etiqa’s promise of “always having your back”. This
latest campaign underscores Etiqa’s commitment to provide insurance with fast and
easy customer experience, in pursuit of its constant mission to humanise
insurance and make the world a better place.
“Etiqa
places strong emphasis on making insurance transparent and accessible through
the simplest and most innovative way. Our insurance products are easy to buy
and manage, and fast to claim via our online portal and mobile app so that
customers consistently have the best experience across the entire journey,”
said Dennis Liu, Head of Digital and Business Transformation and Technology of
Etiqa Insurance Pte. Ltd.
The
digital insurer is known for its customer-centred products and solutions. Its
online offerings of life insurance and general insurance are available at Tiq.com.sg, of which many
comprises first-in-market features such as cancer insurance with no claim
discount (NCD), flexible whole life insurance savings plan, and straight-through-processing
of travel claims.
Liu
added, “Insurance is like an invisible shield. You cannot see us, but we are
always here for our customers.”
The
integrated campaign “Have you Tiq yet?” breaks nationwide on broadcast TV from
late March 2020, supported by digital, social, and out-of-home advertising
where the digital insurer will be brought to life.
For more information, please visit Tiq.com.sg
About Tiq by Etiqa Insurance Pte Ltd. (“Etiqa”)
Tiq is the digital insurance channel of Etiqa that
embraces changes to provide simple and convenient protection and insurance
savings solutions. Tiq’s mission is to make insurance transparent and
accessible, inspiring you today to be prepared for life’s surprises and
inevitabilities, while empowering you to “Live Unlimited” and take control of
your tomorrow.
With a shared vision to change the paradigm of
insurance and reshape customer experience, Etiqa created the strong foundation
for Tiq. Because life never stops changing, Etiqa never stops progressing. A
licensed life and general insurance company registered in the Republic of
Singapore and regulated by the Monetary Authority of Singapore, Etiqa is
governed by the Insurance Act and has been providing insurance solutions since
1961. It is 69% owned by Maybank, Southeast Asia’s fourth largest banking
group, with more than 22 million customers in 20 countries; and 31% owned by
Ageas, an international insurance group with footprints across 16 countries and
a heritage that spans over 190 years.
