Nestlé Purina PetCare Acquires Natural Pet Food Brand Lily’s Kitchen

Must Read

2020 Brand Africa 100: These are the 10 most admired brands in Africa

NIKE RETAINS #1 IN AFRICA FOR THIRD YEAR IN A ROW AFRICAN BRANDS DROP BY OVER 60% IN...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

Lagos Announces Partial Closure of Marine Beach for Repairs

The Lagos State Government has announced the partial closure of Marine Beach Bridge by Total Gas, inwards Apapa for...
Nestlé Purina PetCare Acquires Natural Pet Food Brand Lily’s KitchenNestlé Purina PetCare Acquires Natural Pet Food Brand Lily’s Kitchen

Nestlé Purina PetCare has acquired natural pet food brand Lily’s Kitchen, the UK‘s leading producer of premium wet and dry natural foods for dogs and cats. Their product range perfectly complements Purina’s existing brand portfolio.

Established 12 years ago in founder Henrietta Morrison’s kitchen in London, Lily’s Kitchen has become an internationally recognized GBP 85 million1 retail brand offering natural recipes for dogs and cats across 6,000 stores in 30 countries. The pioneering brand is particularly popular among younger pet owners and millennials.

Natural foods represent one of the fastest-growing segments in the pet food category, reaching 7% of total pet food with double-digit growth of 10%2. Lily’s Kitchen recently expanded into the Middle East and Asia and already has a growing presence in France, Spain, Italy, Netherlands, Switzerland and Germany.

Bernard Meunier, CEO, Nestlé Purina PetCare EMENA said: “We very much respect the powerful brand, strong ethical values and impressive sales growth their experienced management team has achieved. Natural foods represent an exciting and rapidly expanding part of the pet care market, and this move reflects our desire to act on consumer trends and invest in high-growth categories. Lily’s Kitchen is an excellent fit with our existing brand portfolio, and we look forward to supporting their continued growth with Purina’s own world-leading pet care expertise, insight and global resources.”

- Advertisement -

Lily’s Kitchen will continue to be run as a stand-alone business from its base in Fitzrovia, London.

- Advertisement -
Nestlé Purina PetCare Acquires Natural Pet Food Brand Lily’s KitchenNestlé Purina PetCare Acquires Natural Pet Food Brand Lily’s Kitchen

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Read Also:  Nestlé Goes Global With Food Service Training Program For Young People

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Nestlé Purina PetCare Acquires Natural Pet Food Brand Lily’s KitchenNestlé Purina PetCare Acquires Natural Pet Food Brand Lily’s Kitchen

Latest News

Nigeria’s GDP Grew By 1.87% in Q1 2020 amid global challenges

In the first quarter of 2020, Nigeria's Gross Domestic Product (GDP) grew by 1.87%(year-on-year) in real terms. This performance...

The Funny Circle of Basic Economics

It is an employers priority to pay the lowest salary possible to an employee for a particular role. It is also an employees...

2020 Brand Africa 100: These are the 10 most admired brands in Africa

NIKE RETAINS #1 IN AFRICA FOR THIRD YEAR IN A ROW AFRICAN BRANDS DROP BY OVER 60% IN 10 YEARS DANGOTE AND MTN...

Weird Facts On Some World-Class Celebrities

Keanu Reeves First on the list is Keanu Reeves where Neo (The Matrix) and Babayega (The Boogeyman) comes to mind. You better don't mess with...

Gov. Ishaku, USAID Sign New MoU to Improve Water Supply in Taraba

Taraba State Governor, Arc. Darius Dickson Ishaku, and USAID effective water supply and sanitation services E-WASH has signed a Memorandum of Understanding (MoU) to...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Nestlé Purina PetCare Acquires Natural Pet Food Brand Lily’s KitchenNestlé Purina PetCare Acquires Natural Pet Food Brand Lily’s Kitchen