SMS Business Messaging to Hit 3.5 Trillion Messages in 2020, Despite Collapse of Tourism Industry

Must Read

Countries With The Highest Number Of Billionaires! See Nigeria’s Position!

These days, when new business opportunities are appearing every day, there is no shortage of billionaires around the world....

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

Top 10 Most Expensive Universities In Nigeria

For many Nigerians, high-quality higher education is a luxury. There are many private universities who are known not only...

A new study from Juniper Research has found that SMS business messaging traffic will reach 3.5 trillion messages in 2020; rising from 3.2 trillion in 2019. This represents a growth of 7%, despite the economic impacts of COVID-19. SMS business messaging enables brands and enterprises to leverage SMS for use cases including notifications and authentication messages.

Despite the collapse of the tourism and aviation industries, the new research, Mobile Messaging: Operator Strategies & Vendor Opportunities 2020-2024, predicts that the pandemic will directly generate increased demand in sectors including healthcare and government agencies, during 2020. It predicts that business messaging traffic attributable to healthcare services will grow 10% this year, as healthcare providers leverage the low cost and wide reach of SMS for notifications amid the COVID-19 crisis.

SMS Business Messaging to Hit 3.5 Trillion Messages in 2020, Despite Collapse of Tourism Industry
Photo by Markus Winkler on Unsplash

Economic Recession to Negatively Impact Travel Sector Beyond Pandemic

- Advertisement -

The travel sector uses business messaging for the delivery of booking confirmations and travel service updates; however, the COVID-19 pandemic has greatly reduced this source of demand for business messaging services.

In addition, the research predicts that the anticipated economic recession arising from COVID-19 will cause long-term decreased demand from this sector, rather than this being a temporary disruption. As such, messaging vendors must broaden the breadth of their subscriber base in order to mitigate the impact of the worst affected sectors.

Read Also:  TRUECALLER INSIGHTS SPECIAL REPORT: Nigeria named 9th most spammed calls country in the world

Messaging Strategies to Increase Resilience Amid Global Pandemic

The research anticipates that the ubiquitous nature of SMS amongst citizens and its low cost per message will continue to generate demand in these uncertain times. However, as the pandemic slows, Juniper Research urges mobile messaging service providers to invest in industries that are highly resilient to the impact of COVID-19 in order to continue growth..

- Advertisement -

The research highlights banking and online retail sectors as industries that are expected to remain robust against the long-term effects of COVID-19. These sectors are anticipated to account for over 25% of all business messaging traffic in 2020.

- Advertisement -
SMS Business Messaging to Hit 3.5 Trillion Messages in 2020, Despite Collapse of Tourism IndustrySMS Business Messaging to Hit 3.5 Trillion Messages in 2020, Despite Collapse of Tourism Industry

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

SMS Business Messaging to Hit 3.5 Trillion Messages in 2020, Despite Collapse of Tourism IndustrySMS Business Messaging to Hit 3.5 Trillion Messages in 2020, Despite Collapse of Tourism Industry

Latest News

FGN Bond Yields Moderate for Most Maturities Tracked on Sustained Demand Pressure

In the just concluded week, the values of FGN bonds traded at the over-the-counter (OTC) segment appreciated further for...

FG Signs N10.8trn Budget amid Threats of Revenue Shortfall…

President Muhammadu Buhari on Friday, July 10, 2020, signed the revised N10.8 trillion 2020 national budget into law. A breakdown of the spending plan...

Naira Loses Against USD as CBN Devalues Official Rate to N381/USD

In the just concluded week, Naira depreciated against the USD at the Investors and Exporters FX Window (I&E FXW) by 0.13% to close at...

MoneyGram Digital Growth Maintains Strong Momentum and Market Expansion Continues

The Company achieved 106% year-over-year digital transaction growth in June driven by strong demand for the mobile app, high customer retention rates, and continued...

Puratos opens 4 new subsidiaries in Nigeria, Kenya, Ivory Coast and Ethiopia

The global provider of solutions for bakery, patisserie and chocolate, Puratos has opened four new African subsidiaries. The company aims to further establish a...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -SMS Business Messaging to Hit 3.5 Trillion Messages in 2020, Despite Collapse of Tourism IndustrySMS Business Messaging to Hit 3.5 Trillion Messages in 2020, Despite Collapse of Tourism Industry