Floristique, Singapore-based Online Florist Defies the Odds & Comes Out on Top this Mother’s Day

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Floristique, Singapore-based Online Florist Defies the Odds & Comes Out on Top this Mother's Day

SINGAPORE – Media OutReach – 2 June 2020 – With
strict Circuit Breaker measures in place to combat the spread of the COVID-19
Outbreak in Singapore from April 7 to June 2, 2020, many non-essential
businesses have jumped on the digital bandwagon as online activity booms. 

 

For local
online florist, Floristique, the Circuit Breaker presented opportunities for
business growth with Mother’s Day right in the middle of it. 

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Ramping Up
Operational Workflows 

 

In the new
normal where eCommerce has emerged as a key economic driver, businesses like
Floristique must adapt to shifting consumer behaviours to shop online to keep
up and facilitate compliance. 

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Planning
was key for the online florist who had a massive spike in Mother’s Day orders
compared to the previous year. Earlier this year, they decided to design a special range of Mother’s Day
bouquets
that
would simplify their procurement operations. 

 

With the
expected surge in demand for flowers on Mother’s Day, Floristique’s next step
was to procure their supplies in advance to give them some leverage when the
orders came in. 

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Since
self-collection was no longer an option during the Circuit Breaker, the online
florist teamed up with delivery contractors to manage the ballooning number of
Mother’s Day orders. This move gave them a lead-up by reducing their
operational workload and allowing them to focus on getting Mother’s Day
bouquets out with more efficiency.

 

Service
with a Virtual Smile

 

Floristique’s
brand is all about spreading positivity through floral art and stellar
customer service.

 

The online
florist had designated team members on standby to answer inbound customer
queries from their website, on the social media platforms, and on WhatsApp as
promptly as possible. 

 

On top of
maintaining quality customer service, Floristique continued to display humility
and appreciation by consistently showing deep gratitude to their loyal
customers and using feedback as an opportunity to improve.

Read Also:  Thailand’s Best Workplaces Honoured Amidst Pandemic

 

Keeping
the Team Spirit Alive 

 

With
remote working overtaking the world of work, maintaining a company’s spirit is
a challenge in itself. As such, daily communication and consistent updates are
tantamount to boosting team morale and keeping the team united.

 

The
Floristique management took the reins by providing regular updates on WhatsApp
about company affairs to keep all team members up to date about the latest
developments. They also encouraged a culture of transparency by checking in
with their team members regularly to ensure all their interests and concerns
are accounted for. 

 

Blooming
in Adversity 

 

“We are
doing our part to combat the spread of the virus by encouraging our customers
to shop online. Even after more and more firms resume business as usual at
their physical stores, we will still encourage our customers and our team to
practice effective social distancing,” mentioned Wendy Han, co-founder of
Floristique. 

 

The
COVID-19 Outbreak and Circuit Breaker have significantly reshaped the way
businesses in Singapore operate. Even as strict measures relax as the year
wears on, businesses must continue to be resourceful and adaptive to manage
these changes. 

 

“As a
business ourselves, we empathise with all other enterprises who have been
struggling to adjust to the new normal. The road to recovery won’t be easy, but
we’ll get there.”

Read Also:  Thailand’s Best Workplaces Honoured Amidst Pandemic

About Floristique

Based in
Singapore, Floristique is an online
florist
that
offers a full range of flowers and bouquets on their online catalogue. They
provide same-day delivery services round the clock island wide. For more information,
please visit https://www.floristique.sg/

Floristique, Singapore-based Online Florist Defies the Odds & Comes Out on Top this Mother's Day

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Floristique, Singapore-based Online Florist Defies the Odds & Comes Out on Top this Mother's Day - Brand SpurFloristique, Singapore-based Online Florist Defies the Odds & Comes Out on Top this Mother's Day - Brand Spur

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Latest News

Chubb launches “Chubb LifeBalance” in Korea, a 360 degree personalised Health and Well-being App

SEOUL, SOUTH KOREA - Media OutReach - 12 April 2021 - Chubb today announced its release of "Chubb LifeBalance" in Korea, a digital health and well-being application that encourages people to incorporate healthy routines into their lifestyle.


Floristique, Singapore-based Online Florist Defies the Odds & Comes Out on Top this Mother's Day - Brand Spur


Chubb LifeBalance comprehensively assesses the lifestyle of users and provides a holistic view of health to help them to objectively measure and manage their own health condition.


Once users set their personal goals within the app, such as walking 5,000 steps a day, reducing snack consumption, and establishing a meditation and/or sleep routine etc., the coaching functionality starts to monitor and encourage the users to achieve their goals.


Chubb LifeBalance tracks and records over 115 different activities—including yoga, swimming, boxing, and meditation, and lets users invite their friends and family to join challenges and compete in these activities together. It connects with a full range of health devices and other apps such as Fitbit, Strava and Garmin.


Based on over 2,500 clinical papers and years of clinical data collected from over 300 million people, reputable teams from the Massachusetts Institute of Technology (MIT) USA participated in building a credible health score system behind the app so that users can effectively monitor their overall health and well-being.


The health points, based on activities and goal achievements set on the app, can be exchanged for mobile vouchers at various coffee shops, gas stations, and grocery stores to enjoy varied benefits. These are only available as exclusive incentives to existing Chubb customers.


Edward Ler, Country President of Chubb's general insurance business in Korea said, "Chubb LifeBalance was created to offer more advanced and personalized health and well-being services for the customers in Korea who lead busy lifestyles. We believe Chubb LifeBalance will help our customers strive towards a sustainable and balanced lifestyle."


The app is currently available on the Google Play Store and Apple App Store.


About Chubb

Chubb is the world's largest publicly traded property and casualty insurance company. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb maintains executive offices in Zurich, New York, London, Paris and other locations, and employs more than 30,000 people worldwide. Additional information can be found at: www.chubb.com.


Floristique, Singapore-based Online Florist Defies the Odds & Comes Out on Top this Mother's Day - Brand Spur
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