Awfully Chocolate Prepares For Father’s Day Sales As First Page Digital Boosts Marketing

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Awfully Chocolate Prepares For Father's Day Sales As First Page Digital Boosts Marketing

SINGAPORE – Media
OutReach
 – 10 June
2020 – Awfully Chocolate continues to
uplift national morale as it prepares for a new wave of orders coinciding with
Father’s Day in Singapore. This comes at a time when COVID-19 measures
gradually ease, allowing food and beverage establishments to slowly bring life
back to their physical stores. Despite having 14 stores across the country, Awfully Chocolate’s
strong e-commerce presence will play a critical driver for sales as the nation
moves back to normalcy.

 

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E-commerce, delivery
and digital marketing as retail focus

 

The surge in online demand for Awfully Chocolate
had already begun early this year as e-commerce sales of birthday cakes, handmade
cookies and other gourmet treats doubled in the lead-up to
Valentine’s Day
. Founder Lyn Lee expects
to see Father’s Day orders to bring a similar boost to online delivery for its
cakes and pastries. Online orders typically generate 10 per cent of sales
monthly during non-peak periods.

 

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In times where digitalisation emerges as a key
economic driver, businesses like Awfully Chocolate must diversify and adapt to
growing trends to remain afloat. This signals the importance of omnichannel
retail solutions as a long-term business strategy not only to drive more sales
but also remain operational despite affected footfall at physical stores.

 

Investing more in multi-platform digital marketing
campaigns has thus become imperative as Awfully Chocolate focuses on online
ordering and cake delivery across Singapore. Currently engaged with digital marketing agency in Singapore, First Page Digital, whose efforts seen a
overwhelming increase in sales since last year, the team continues to improve
visibility and relevance in the competitive food delivery scene.

Read Also:  Allianz: How Covid-19 is changing claims trends and risk exposures for companies and their insurers

 

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This was done by making their well-loved dark
chocolate desserts available to all its fans via their 24/7 online shop. Cakes are delivered in AC thermal
bags to preserve their quality so that customers can enjoy the same dessert
experience at home as they would at the store. Those who wish to make
last-minute Father’s Day gift purchases can order any time and have them sent
the next day to any local
address. This allows
the bakery to offer a sweet relief to Singaporeans as customers can still
purchase desserts for themselves or send gift sets to loved ones.

 

As families get to meet one another after social
distancing measures ease, Lyn says that the team is excited to deliver its
well-loved desserts to sweeten Father’s Day celebrations all over Singapore.

About Awfully Chocolate:

Awfully Chocolate is a home-grown brand
specialising in handcrafted dark chocolate cakes for all occasions, from
birthdays to anniversaries. It has also expanded its finesse to offer premium
chocolate bars, truffles and handmade cookies, which are also available in gift
sets and hampers. For more information, please visit: https://www.awfullychocolate.com/

Awfully Chocolate Prepares For Father's Day Sales As First Page Digital Boosts Marketing

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Latest News

Next Meats, Purveyor of the World’s First Plant-based Yakiniku Meats, Is Now in Singapore

The Tokyo-based startup makes its debut in the alt-protein hotspot of Singapore

 

  • Next Meats has collaborated with Aburi-EN to deliver two new meal sets
  • Made with soybean proteins, the Kalbi contains no chemical additives or animal ingredients
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SINGAPORE - Media OutReach - 14 April 2021 - Next Meats, a purveyor of the world's first plant-based yakiniku meats, is making its debut in the alternative protein hotspot, Singapore! The Japanese alternative meat company has collaborated this time with popular Japanese restaurant Aburi-EN, which will offer two types of set meals using the NEXT Kalbi (boneless short rib) for the very first time. Made largely from soy proteins, the NEXT Kalbi contains double the amount of protein and half the fats than that of regular meat and even more, it does not contain any chemical additives or cholesterol due to its lack of animal ingredients. Now, Singaporeans can enjoy yakiniku without the guilt!


Awfully Chocolate Prepares For Father's Day Sales As First Page Digital Boosts Marketing - Brand Spur

From left to right: Premium Kalbi Don Set and Stamina Teishouku Set

The two new menus available at Aburi-EN are the Kalbi Don Set (S$13.80) and the Stamina Teishoku (S$15.80) — which are available for a limited time only. Next Meats has specifically chosen to work with Aburi-EN as they are a Japanese grilled-meat specialist. The two menus are the culmination of many months of research and development, and they will also be Aburi-EN's first-ever plant-based dishes.


Awfully Chocolate Prepares For Father's Day Sales As First Page Digital Boosts Marketing - Brand Spur

For the Kalbi Don Set, Next Meat's Kalbi is grilled and served atop a bowl of fragrant Japanese steamed rice. Equally indulgent, the Stamina Teishoku features the Kalbi stir-fried with cabbage along with egg imported from Okinawa. The meat is then served with fragrant Japanese steamed rice, salad, pickles and miso soup. For both dishes, the meats are glazed with a special homemade sauce that packs an irresistible umami punch.

Both the Kalbi Don Set and Stamina Teishoku will be available at all Aburi-EN stores from April to July 2021.

An advocate of sustainable food production and better food security

The NEXT Kalbi is one of Next Meats' innovative offerings, which includes other plant-based delicacies such as the NEXT burger and NEXT gyudon (beef bowl). The company champions the importance of saving the planet and humanity through reducing the emission of greenhouse gases (which is produced from meat consumption and animal agriculture) and utilizing biotechnology to combat protein deficiency.

Through extensive research and development, Next Meats has culminated the knowhow on using molecular binding to mould vegetable proteins from powder. Buoyed by state-of-the-art, proprietary technologies, the company has successfully created vegan substitutes that replicate the texture of real meat.

About Next Meats

Hailing from Tokyo, Next Meats is a food-tech venture company that specialises in the research and development of Japanese-style alternative meat products. Its journey of product development began in 2017, and the company was officially established in 2020. Its portfolio of products includes plant-based burger patties, gyudon and yakiniku meats.

Social Media for Next Meats

Facebook: /nextmeats.singapore

Instagram: @nextmeats_singapore

Hashtags: #nextmeats #nextmeats_sg #japaneseplantbased


About Aburi-EN

Aburi-EN is Singapore's leading Japanese Grill restaurant chain, best known for delicious high quality grilled donburi bowls. Signature dishes include the Premium Buta Don with grilled chestnut-fed pork, Wagyu Karubi Don, and the Wagyu Stamina Don, made using A4/A5 Miyazaki Wagyu, which has won Japan's "National Wagyu Award" for 3 consecutive years, among many others. The homemade sauces give the meats and dishes an extra umami-ness. Aburi-EN is also known for affordable highballs and Japanese sours, which pair perfectly with the Aburi dishes.

Social Media for Aburi-EN

Facebook: /aburiensg

Instagram: @aburien.sg

Hashtags: #aburiensg #aburiendonburi #aburienjapanesegrill

Outlets

- Isetan Scotts:

350 Orchard Rd, #01-K1 Shaw House, Singapore 238868

- Causeway Point

1 Woodlands Square, #02-09B Causeway Point, Singapore 738099

- Jem

50 Jurong Gateway Rd, #01-04 Jem, Singapore 608549

- Vivo City

1 Harbourfront Walk, #01-159/160 VivoCity, Singapore 098585

- Novena Square

238 Thomson Rd, #01-89/90, Singapore 307683

- Guoco Tower

1 Wallich St, #B2 - 09, Singapore 078884

- Orchard Central

181 Orchard Central, Central, #01-16 Orchard, 238896

- Suntec City

3 Temasek Blvd, #B1-121 Suntec City Mall, Singapore 038983

- Nex

23 Serangoon Central, #01-63/64/65 Nex, Singapore 556083

Operating Hours

11am – 10pm, Daily

Awfully Chocolate Prepares For Father's Day Sales As First Page Digital Boosts Marketing - Brand Spur
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