Constant Bets Big on The Future of Asian Brands

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  • For two years, the agency has worked to pivot from traditional branding and design agency to creative consultancy and venture studio to make the push for Asian companies.
  • Team believes that coronavirus levelled the global playing field and the opportunity is now for Asian lifestyle brands to take the global spotlight.
  • Since 2012, Constant has helped modernise and launch over 40 brands in the region including New Balance, SOGO, Eu Yan Sang, Nikon, Sino Group, Swire Properties, Raze, Bird, Steelcase and Calvin Klein.

 

HONG KONG, CHINA – Media OutReach – 16 June 2020 – Against some of the biggest changes in history, independent creative agency Constant, with offices in Hong Kong and Copenhagen, is making the transition from branding and design agency to creative consultancy and venture studio.

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Since 2012, Constant has helped create and modernise more than 40 brands across the region. In those eight years, founders Tim Ho and Tem Hansen have seen a major shift in how CEOs and CMOs work with creative agencies in the region.

“When we started Constant, a lot of our work was repurposing global assets or stories to make them relevant for audiences in the region,” said Co-Founder and Strategy Director Tem Hansen.

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“As the spending power in Asia becomes stronger and the market more diverse, this is no longer enough, and why as a company we decided to change our offering back in 2018. Now, with a global reset, the timing is ripe for Asian brands and businesses to be pushed to the forefront.”

 

The new agency direction has been in the works for two years, with the senior team honing their skills and offering for clients including SOGO, Swire Properties, Steelcase and New Balance. While the past year has been a trying period for business in Hong Kong, the agency believes that now is the time for the axis to tilt in the region’s favour. Headquartered from Hong Kong, but with an office in the design capital Copenhagen, the team has ambitions for Chinese owned brands and businesses to compete on the world stage.

Read Also:  7 In 10 Employers Are Keen On Hiring Candidates For Hybrid Roles, Supplementary Skill Sets A Necessity
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“New wave lifestyle brands from the US have disrupted and dominated in recent years,” said Tim Ho, Co-Founder and Chief Creative Officer.

“As a region, we have the production, resources and innovation to put the spotlight back on Asia. Now our agency has the know-how and network to build global brands and businesses to see this vision come to life. Now is the time for Asian-owned brands to be consumer facing and go global. We don’t need to operate behind the scenes anymore.”

 

With experience working in Copenhagen, London, Singapore, Ho Chi Minh, Tokyo, Los Angeles, Shanghai and Hong Kong, the multinational team hopes to see a new wave of China and Asia-owned businesses target global audiences. Recent work for meditation studio Bird demonstrates this approach to their design thinking. “Our ambition is to design with purpose and beyond just the cosmetic process. We aim to help businesses create brands that can be grown globally through establishing unique brand propositions. Bird could just as much sit in Tai Koo as it could in Austin Texas,” said Tim Ho.  


About Constant

Founded by Tim Ho and Tem Hansen in 2012, Constant is a multidisciplinary creative consultancy and venture studio based in Hong Kong and Copenhagen. We build brands, products and campaigns rooted in user-centric design and storytelling.

www.weareconstant.com

Constant Bets Big on The Future of Asian Brands

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Latest News

Next Meats, Purveyor of the World’s First Plant-based Yakiniku Meats, Is Now in Singapore

The Tokyo-based startup makes its debut in the alt-protein hotspot of Singapore

 

  • Next Meats has collaborated with Aburi-EN to deliver two new meal sets
  • Made with soybean proteins, the Kalbi contains no chemical additives or animal ingredients


SINGAPORE - Media OutReach - 14 April 2021 - Next Meats, a purveyor of the world's first plant-based yakiniku meats, is making its debut in the alternative protein hotspot, Singapore! The Japanese alternative meat company has collaborated this time with popular Japanese restaurant Aburi-EN, which will offer two types of set meals using the NEXT Kalbi (boneless short rib) for the very first time. Made largely from soy proteins, the NEXT Kalbi contains double the amount of protein and half the fats than that of regular meat and even more, it does not contain any chemical additives or cholesterol due to its lack of animal ingredients. Now, Singaporeans can enjoy yakiniku without the guilt!


Constant Bets Big on The Future of Asian Brands - Brand Spur

From left to right: Premium Kalbi Don Set and Stamina Teishouku Set

The two new menus available at Aburi-EN are the Kalbi Don Set (S$13.80) and the Stamina Teishoku (S$15.80) — which are available for a limited time only. Next Meats has specifically chosen to work with Aburi-EN as they are a Japanese grilled-meat specialist. The two menus are the culmination of many months of research and development, and they will also be Aburi-EN's first-ever plant-based dishes.


Constant Bets Big on The Future of Asian Brands - Brand Spur

For the Kalbi Don Set, Next Meat's Kalbi is grilled and served atop a bowl of fragrant Japanese steamed rice. Equally indulgent, the Stamina Teishoku features the Kalbi stir-fried with cabbage along with egg imported from Okinawa. The meat is then served with fragrant Japanese steamed rice, salad, pickles and miso soup. For both dishes, the meats are glazed with a special homemade sauce that packs an irresistible umami punch.

Both the Kalbi Don Set and Stamina Teishoku will be available at all Aburi-EN stores from April to July 2021.

An advocate of sustainable food production and better food security

The NEXT Kalbi is one of Next Meats' innovative offerings, which includes other plant-based delicacies such as the NEXT burger and NEXT gyudon (beef bowl). The company champions the importance of saving the planet and humanity through reducing the emission of greenhouse gases (which is produced from meat consumption and animal agriculture) and utilizing biotechnology to combat protein deficiency.

Through extensive research and development, Next Meats has culminated the knowhow on using molecular binding to mould vegetable proteins from powder. Buoyed by state-of-the-art, proprietary technologies, the company has successfully created vegan substitutes that replicate the texture of real meat.

About Next Meats

Hailing from Tokyo, Next Meats is a food-tech venture company that specialises in the research and development of Japanese-style alternative meat products. Its journey of product development began in 2017, and the company was officially established in 2020. Its portfolio of products includes plant-based burger patties, gyudon and yakiniku meats.

Social Media for Next Meats

Facebook: /nextmeats.singapore

Instagram: @nextmeats_singapore

Hashtags: #nextmeats #nextmeats_sg #japaneseplantbased


About Aburi-EN

Aburi-EN is Singapore's leading Japanese Grill restaurant chain, best known for delicious high quality grilled donburi bowls. Signature dishes include the Premium Buta Don with grilled chestnut-fed pork, Wagyu Karubi Don, and the Wagyu Stamina Don, made using A4/A5 Miyazaki Wagyu, which has won Japan's "National Wagyu Award" for 3 consecutive years, among many others. The homemade sauces give the meats and dishes an extra umami-ness. Aburi-EN is also known for affordable highballs and Japanese sours, which pair perfectly with the Aburi dishes.

Social Media for Aburi-EN

Facebook: /aburiensg

Instagram: @aburien.sg

Hashtags: #aburiensg #aburiendonburi #aburienjapanesegrill

Outlets

- Isetan Scotts:

350 Orchard Rd, #01-K1 Shaw House, Singapore 238868

- Causeway Point

1 Woodlands Square, #02-09B Causeway Point, Singapore 738099

- Jem

50 Jurong Gateway Rd, #01-04 Jem, Singapore 608549

- Vivo City

1 Harbourfront Walk, #01-159/160 VivoCity, Singapore 098585

- Novena Square

238 Thomson Rd, #01-89/90, Singapore 307683

- Guoco Tower

1 Wallich St, #B2 - 09, Singapore 078884

- Orchard Central

181 Orchard Central, Central, #01-16 Orchard, 238896

- Suntec City

3 Temasek Blvd, #B1-121 Suntec City Mall, Singapore 038983

- Nex

23 Serangoon Central, #01-63/64/65 Nex, Singapore 556083

Operating Hours

11am – 10pm, Daily

Constant Bets Big on The Future of Asian Brands - Brand Spur
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