Nigerian Banking & Insurance Media Audit Report Unveiled

Must Read

Africa’s biggest grocery retailer, Shoprite exits Nigeria

Shoprite is exiting the continent's most populated country, Nigeria, after 15 years of operation. The retail giant initiated a...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

Nigeria’s foremost Independent PR Measurement and Evaluation agency, P+ Measurement Services, unveils its maiden media performance audit report.

The intelligence report has an overview of advert spend and placement, most engaged media tabloids, CEO media prominence, top financial & insurance reporters, and dominant media activities in both the banking and insurance industry. This audit was carried out with due diligence to measure and evaluate the impact of communications in the aforementioned industries during the period of Q1 2020 and Q1 2019.

Philip Odiakose, Lead Consultant, P+ Measurement Services said:The desire to help Communications professionals and PR experts understand the essence of data and telling brands’ stories with data made this achievable”.

Sampled data and platforms include:  21 commercial banks in Nigeria and leading insurance companies’ media data; 44 newspapers including magazines; online media publications consisting of blogs, forums, financial sites, insurance sites, online news-sites and brand sites.

- Advertisement -
Nigerian Banking & Insurance Media Audit Report Unveiled - Brand SpurNigerian Banking & Insurance Media Audit Report Unveiled - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Nigerian Banking & Insurance Media Audit Report Unveiled - Brand SpurNigerian Banking & Insurance Media Audit Report Unveiled - Brand Spur

Latest News

VIDEO: Coca-Cola’s Impact In Nigeria Might Be More Far-Reaching Than You Know

For a company as long-standing as Coca-Cola, it is quite remarkable that it has managed to stay well within...

A Decade in Peerless Excellence – GTBank is Nigeria’s Best Bank for a record extending 10 Times

Guaranty Trust Bank Plc (GTBank) has long been regarded by industry watchers as one of the best run financial institutions in Africa, a reputation...

Diageo profits plunge 47% as pandemic hits global demand

Diageo today admitted profits for the past year plunged 47% hit by the closure of the on-trade activities and the cancellation of sports events...

Diageo Plc announces change to its Board of Directors

Diageo announces that Ho KwonPing will retire as a Non-Executive Director, effective 28 September 2020. Ho KwonPing has served on Diageo plc’s Board of Directors...

H1 2020: Sterling Bank reports a 4.4% decline in profit after tax to N5.4bn

Sterling Bank Plc, a full service national commercial bank releases its unaudited results for the half-year ended June 30, 2020. The Bank’s results released on...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Nigerian Banking & Insurance Media Audit Report Unveiled - Brand SpurNigerian Banking & Insurance Media Audit Report Unveiled - Brand Spur