BMW Group increases sales of electrified vehicles in first half-year, despite COVID-19

Must Read

FG offers free business registration for 250,000 MSMEs

The Federal Government says it has offered free business registration for 250,000 Micro, Small and  Medium Enterprises (MSMEs) nationwide...

The Legal Side of Doing Business in Nigeria: Compliance Checklist You Need as a Small Business Owner

Setting up a business in Nigeria is one of the roads to financial independence. As most persons who have...

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...
- Advertisement -
  • Total sales affected by the impact of the worldwide pandemic
  • Initial signs of recovery in individual markets at the end of Q2 
  • 962,575 vehicles delivered (-23.0%) in year to date 
  • BMW Group sold 218,876 automobiles in June (-9.0%)

As expected, BMW Group sales figures for the first six months of this year were impacted by the effects of the temporary closure of retail outlets worldwide. The company delivered a total of 962,575 (-23.0%) premium BMW, MINI and Rolls-Royce vehicles to customers worldwide in the first half-year.

BMW Group increases sales of electrified vehicles in first half-year, despite COVID-19 - Brand Spur
The new BMW 530e xDrive Sedan, Phytonic blue metallic, M Sport package (05/2020)
fuel consumption combined: 2,1 – 2,0 l/100 km; power consumption combined: 16,4 – 15,9 kWh/100 km, CO2 emissions combined: 49 – 46 g/km

“We are following the development of global demand very closely and continue to plan for various scenarios so we can respond quickly as regions around the globe recover from the coronavirus pandemic at different speeds,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales. “We are seeing positive development in China, where our second-quarter sales were once again higher than in the previous year,” underlined Nota. “Demand for our electrified vehicles also outperformed the market trend in the first half of the year. Our wide range of plug-in hybrid models and the new fully-electric MINI is in high demand among our customers,” he added.

Vehicle deliveries in first half-year by brand

A total of 842,153 (-21.7%) BMW vehicles were delivered in the first six months of the current year. The MINI brand sold 118,862 (-31.1%) units during the same period.

- Advertisement -

In the first half of the year, a total of 61,652 (+3.4%) electrified BMW and MINI vehicles were handed over to customers.

Rolls-Royce Motor Cars reported sales of 1,560 (-37.6%) vehicles in the first half of the current year.

A total of 76,707 (‑17.7%) motorcycles were also sold between January and June.

Strategic decisions on future model line-up bearing fruit

The BMW Group began early with the systematic electrification of its vehicle portfolio. The BMW Group already offers plug-in hybrid models in all relevant vehicle segments and occupies a leading role in Germany and worldwide. Against this background, the company welcomes Germany’s economic package and expects to benefit from this stimulus, especially through incentivisation of electrified vehicles. Production of the fully-electric BMW iX3 will begin in a few months. Next year, electrification of the model line-up continues with the fully-electric BMW i4 and the BMW iNEXT. The BMW Group aims to have a total of 25 electrified models on the roads by 2023 – more than half of them fully electric.

- Advertisement -

The BMW Group has also continued to refresh its model range and presented the new generation of its sporty two-door BMW 4 Series Coupé in the premium mid-size segment in late May. The new BMW 5 Series has also been on the market since June, with numerous design and technology innovations that underpin its leading position in the premium upper mid-size segment. THE 5 offers the largest selection of plug-in hybrids in the BMW portfolio, with five model variants.

Read Also:  BMW International Open 2019: Facts and Figures

The MINI brand’s young electrified product line-up also had a positive impact on sales figures. In the first half of this year, a combined 8,587 units (+4.1%) of the plug-in hybrid MINI Cooper SE Countryman ALL4* and the fully-electric MINI Cooper SE* were sold. 

BMW and MINI sales in key regions worldwide 

Germany

The BMW Group’s domestic market saw a positive trend in new orders – in particular, for electrified vehicles – at BMW, and especially MINI. A total of 116,255 BMW and MINI vehicles (-29.1%) were sold during the first six months; 10.8% of these were electrified. 

Europe

In the Europe region, a total of 372,428 (-32.3%) BMW and MINI vehicles were delivered to customers between January and June of this year. With 40,734 BEVs and PHEVs sold, the percentage of electrified vehicles stood at 10.9%. With very limited exceptions, all retail outlets in the region had reopened by the end of the first half-year.

North America

- Advertisement -

The situation in the US remains mixed and varies from state to state. By mid-June, all retail outlets had reopened for the first time since early March. A total of 133,844 vehicles (‑30.6%) were delivered to customers in the first half of the year; of these, 121,657 (-29.6%) were BMW brand vehicles.

Read Also:  The 2020 BMW X6 debuts with more tech and more power (Photos)

China

In China, sales for the first six months of the year totalled 329,069 vehicles (-6.0%). Sales in the second quarter were already 17.1% higher year-on-year. This continues the positive trend pointing to a recovery in this market since March. 

BMW Group sales in Q2 and YTD June 2020 at a glance 

  Q2 2020 Compared with previous year % 1st Half 2020 Compared with previous year %
BMW Group Automotive 1 485,701 -25.3% 962,575 -23.0%
BMW 1 430,397 -23.2% 842,153 -21.7%
MINI 1 54,597 -38.2% 118,862 -31.1%
BMW Group electrified* 1 31,095 -4.9% 61,652 +3.4%
Rolls-Royce 1 707 -46.8% 1,560 -37.6%
BMW Motorrad 41,933 -23.2% 76,707 -17.7%

*BEVs and PHEVs

BMW & MINI sales in the regions/markets 

  Q2 2020 Compared with previous year % 1st Half 2020 Compared with previous year %
Europe 1 151,869 -45.6% 372,428 -32.3%
  • Germany* 1
48,264 -46.0% 116,255 -29.1%
Asia 1 253,533 +7.5% 416,153 -8.1%
  • China 1
212,617 +17.1% 329,069 -6.0%
Americas 1 70,311 -41.1% 152,102 -30.5%
  • USA 1
56,245 -39.5% 120,937 -29.4%

*Provisional registration figures

 1 In connection with a review of its sales and related reporting practices, BMW Group reviewed prior period retail vehicle delivery data and determined that certain vehicle deliveries were not reported in the correct periods. Further information can be found in the March 12th press release announcing BMW Group’s financial results for 2019 and in BMW Group’s 2019 Annual Report. As an update of the information given there, BMW Group has revised the data on vehicle deliveries retrospectively going back to 2015 in its sixteen most significant markets.

- Advertisement -
BMW Group increases sales of electrified vehicles in first half-year, despite COVID-19 - Brand SpurBMW Group increases sales of electrified vehicles in first half-year, despite COVID-19 - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BMW Group increases sales of electrified vehicles in first half-year, despite COVID-19 - Brand SpurBMW Group increases sales of electrified vehicles in first half-year, despite COVID-19 - Brand Spur

Latest News

Africa Prudential Plc Records 6% PAT decline in Q3 2020

Africa Prudential Plc announced its Unaudited Financial Statements for the period ended September 30th 2020, with a Gross Earnings...

Can billion-naira interventions rescue the Agric sector?

In the last 5 years, the CBN and the federal government have been pumping billions of naira into the Agric sector space. A total...

The Audi Q2 in new top form

Compact SUV with striking finishing touches and Matrix LED headlights New Audi connect services for remote access to the car as standard Wide...

Nestle 9-Months Sales Fell, Sub-Saharan Africa recorded double-digit organic growth

Nestle's organic growth reached 3.5%, with real internal growth (RIG) of 3.3% and pricing of 0.2%. Growth was supported by continued strong momentum in...

Hyundai Motor Rises to Top Five Automotive Brands in Interbrand’s 2020 Global Brand Ranking

Hyundai’s Global Brand Value rose 1 percent year-on-year to $14.3 billion, ranking fifth among global automotive brands and 36th overall Hyundai ranked fifth...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -BMW Group increases sales of electrified vehicles in first half-year, despite COVID-19 - Brand SpurBMW Group increases sales of electrified vehicles in first half-year, despite COVID-19 - Brand Spur