Cellini Launches Interest Free Payment Plans As Singapore Enters Phase 2

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SINGAPORE – Media OutReach – 6 August 2020 – Cellini Singapore eases budget constraints of existing and first-time homeowners with its interest-free instalment plan as locals continue to find their footing in the new normal. As retail sectors reopen with the continued alleviation of strict COVID-19 measures in Phase 2, Cellini has established new partnerships, offering customers a ‘buy now, pay later’ solution. On top of its five furniture showrooms across the country, Cellini aims to tap on its growing e-commerce presence to meet customer demands and drive sales beyond its brick-and-mortar locations.

 

Cellini Launches Interest Free Payment Plans As Singapore Enters Phase 2

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Adaptive Measures: Zero Interest, E-Commerce and Digital Marketing

 

As the growth curve of the pandemic flattens, Cellini has witnessed a continued increase in e-commerce sales of home furniture, largely fuelled by locals seeking to equip their home space. To cater to the boost in its growth rates, Cellini has adapted its marketplace model to target omnichannel shoppers and be better prepared for demand shifts. This has brought about a two-pronged retail solution comprising a new online payment system and a suitable digital marketing strategy to reflect its digital transformation efforts.  

 

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As the impact of an unprecedented pandemic has reshaped business operations and consumer behaviours, businesses like Cellini must adapt to serve its retail and customer pain points. With more customers making delayed purchases due to budget constraints during the outbreak, Cellini has partnered with Hoolah for a strategic change. The newly launched interest-free instalment plan is a ‘buy now, pay later’ option that will revolutionise the way Singaporeans shop Cellini’s distinctive home furniture. In addition to rolling out an in-store 12-month interest-free instalment plan, Cellini is offering customers an option to make online purchases over multiple pay cycles with Hoolah. This repayment model makes Cellini’s quality furnishings affordable to all customers without diluting on its resource spend. Three-tiered redeemable gifts for in-store spending, free delivery, in-home setup services, and 12-month limited warranty are part of the brand’s current business strategy to maintain continued relevance and revenue.

Read Also:  Tonly Electronics Announces 2019 Annual Results; Turnover Increased by 11.6% to Approximately HK$8,147 Million

 

Focusing on novice touchpoints that intersects the brand with consumers beyond its furniture showrooms, the digital space has become a pertinent platform for Cellini Singapore to leverage. By partnering with digital marketing agency in Singapore, First Page Digital, the brand remains resilient in customer retention and visibility across multiple online channels. This was done by driving online campaigns to expand its reach as Singaporeans turn to e-commerce due to existing restrictions.

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Media Contact:

Name: Janice Tan


Title: Regional Marketing Director

Telephone: +65 98739923

Read Also:  Tonly Electronics Announces 2019 Annual Results; Turnover Increased by 11.6% to Approximately HK$8,147 Million

Email: janice@cellini.com.sg

About Cellini Singapore:

Cellini is a home-grown designer furniture brand in Singapore. Investing in state-of-the-art technology, Cellini’s furniture showrooms boast specially curated pieces that are second-to-none in terms of quality craftsmanship. It has also expanded its services to offer timeless furniture pieces across Asia, in Indonesia, Malaysia, and Taiwan, in addition to making its mark as a successful e-commerce business. For more information, please visit: https://www.cellini.com.sg/.

Cellini Launches Interest Free Payment Plans As Singapore Enters Phase 2

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Cellini Launches Interest Free Payment Plans As Singapore Enters Phase 2 - Brand SpurCellini Launches Interest Free Payment Plans As Singapore Enters Phase 2 - Brand Spur

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Cellini Launches Interest Free Payment Plans As Singapore Enters Phase 2 - Brand SpurCellini Launches Interest Free Payment Plans As Singapore Enters Phase 2 - Brand Spur

Latest News

Greenliant Launches High Capacity 1TB microSD ArmourDrive(TM) Industrial Memory Cards

Offering Reliability, Portability and Durability at Wide Temperature Ranges

 

BEIJING, CHINA and SANTA CLARA, US - EQS Newswire - 1 March 2021 - Greenliant has expanded its ArmourDrive™ industrial memory card portfolio with the high reliability, high capacity microSD QX Series, available from 256GB to 1TB, and operating at wide temperatures (-25 to +85 degrees Celsius). See microSD ArmourDrive product information at http://bit.ly/SD-microSD.

Cellini Launches Interest Free Payment Plans As Singapore Enters Phase 2 - Brand Spur

High Capacity microSD ArmourDrive™ Industrial Memory Cards


Industrial microSD memory cards have become a popular storage medium for a broad range of applications, including dashcams and bodycams, data loggers, routers and switches, medical equipment and IIoT devices. Built with high quality, advanced 4-bit-per-cell (QLC) 3D NAND flash memory, microSD ArmourDrive QX Series products provide video, security, networking and industrial customers with cost effective, reliable and rugged removable data storage. UHS Speed Class 10 and SD Specification 6.10 compliant, microSD ArmourDrive QX Series cards reach up to 100/37 MB/s sequential read/write performance and are ideal for video recording at high definition resolution.


Benefits of 93 QX Series microSD ArmourDrive memory cards include:

  • Wide Temperature: Operates between -25 and +85 degrees Celsius
  • Large Capacity: 256 GB, 512 GB, 1 TB
  • High Performance: Supports UHS I-104 ultra high bus speed mode
  • Energy Efficient: Active power consumption less than 400 mA; standby mode less than 1 mA
  • Rugged: Resistant to shock (1500G), vibration (20G) and water (IPX7 rating)
  • Reliable: Achieves more than 2 million hours for Mean Time Between Failures (MTBF)
  • SMART Support: Monitors remaining useful product life


Availability

Greenliant will start sampling microSD ArmourDrive QX Series industrial memory cards at the end of March and expects to start production shipments in April of this year. For more information about 93 QX Series products, contact a Greenliant channel partner, https://www.greenliant.com/sales.


About Greenliant

By leveraging more than 30 years of solid state storage design expertise, Greenliant is dedicated to developing durable, reliable and secure storage solutions for embedded systems and enterprise datacenters. The company is headquartered in Silicon Valley with product development centers in Santa Clara, Beijing, Shanghai, Xiamen and Hsinchu. https://www.greenliant.com


Greenliant, the Greenliant logo and ArmourDrive are trademarks of Greenliant. All other trademarks used herein are the property of their respective owners.


Cellini Launches Interest Free Payment Plans As Singapore Enters Phase 2 - Brand Spur
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