SINGAPORE – Media OutReach – 15 September
2020 – COVID-19 is still on
everyone’s lips, but the show must go on. With digital services becoming more
and more accessible, and affordable, even in developing countries, the sports
business has demonstrate it can still thrive despite the lack of personal engagement
with live attendance.
the above in mind, Singapore-based REBEL Fighting Championship
(REBEL FC) reaches a step closer to its planned Mixed Martial Arts (MMA)
reality show in China by welcoming yet another top executive to its already
formidable sponsorship team. Wicky Wang, previously of City Football Group
(CFG), joins REBEL FC as senior sponsorship manager to boost its prospects of
getting partners onboard for the reality show. CFG is best known for its
ownership of the successful English football team, Manchester City FC.
the global front, REBEL FC has signed a distribution deal with Popular UK-based
Video-on-Demand service, Channel Fight, a popular UK-based Video-on-Demand
service showcasing mostly combat sports shows, martial-arts oriented
instruction and fight action documentaries. Channel Fight has the potential to
reach of 300 million homes worldwide via its distribution partners and REBEL
FC’s deal will enable the promotion to access this wide reach.
more detailed information on Wang and Channel Fight, please read the following
sections over the next few pages.
Senior Sponsorship Manager, Wicky Wang (left) and Channel
Fighting Championship adds more Firepower to its ranks
- Wicky Wang joins his colleagues with
presitigious backgrounds at REBEL FC — Vivian Xia, REBEL FC’s sponsorship
director, formerly of The Nielsen Company and Ophelia Yao, REBEL FC’s
sponsorship manager, formerly of IMG
- Wang joins
from the UAE-owned and London-based City Football Group and assumes the role of
senior sponsorship manager at REBEL FC
Hot on the heels
after the recruitment of sponsorship director, Vivian Xia, previously of The
Nielsen Company, and Ophelia Yao, sponsorship manager, formerly of IMG, REBEL
Fighting Championship (REBEL FC), a dynamic fightainment company, has now added more stardust into its fold
with the appointment of senior sponsorship manager, Wicky Wang.
Wang was previously with one of the most prominent
sports conglomerates in the world, City Football Group (CFG). CFG is best known
for its ownership of the successful English football team, Manchester City FC.
As sales manager with CFG, Wang was responsible for bringing sponsorship
opportunities to eight football clubs under CFG — Manchester City FC, Melbourne
City FC, Montevideo City Torque, New York City FC, Mumbai City FC, Girona FC, Sichuan
Jiuniu F.C. and Yokohama F. Marinos — in Greater China, informal term that
refers to mainland China, Hong Kong, Macau, and Taiwan.
“It is very heartening to have someone from an
illustrious sports property join our promotion. It shows that what we are doing
for fightainment — competitive MMA matches with flair and elements of
storytelling, and to introduce MMA into the mainstream in arguably the biggest
sports market in the world as well as the birthplace of martial arts, China —
has resonance with key people in the sports and entertainment industries,” explains
REBEL FC CEO, Justin Leong.
“While working with the biggest football clubs in
the world under CFG is something that I can be proud of, working with REBEL FC
to turn its vision of making MMA a mainstream sport into reality in China is a once-in-a-lifetime
opportunity,” says Wang.
“Just like how the English Premier League (EPL)
exploded in China in recent years, with China’s widely watched streaming
platform, PP Sports, sealing another three-year copyright cooperation with the EPL
in July of last year on top of their first three-year deal with EPL signed in
2016 worth 650 million USD, I believe REEBL FC, with its goal of bringing
martial arts home by developing local MMA talent via the reality show format
that is wildly popular in China, will be able to have a similar impact the EPL
has in the country,” adds Wang.
REBEL Fighting Championship in a Match made in Heaven with Channel
- Popular UK-based Video-on-Demand service, Channel Fight, signs
distribuition deal with REBEL FC. Channel Fight specialises in combat sports
programmes, martial arts instruction and fight action entertainment.
- Channel Fight has the potential to reach of 300 million homes
worldwide via its distribution partners and REBEL FC’s deal will enable the
promotion to access this wide reach.
REBEL Fighting Championship (REBEL FC) of late has been
focusing intensely on its MMA reality show plans in China as well as
recruitment of top sponsorship talent from The Nielsen Company, IMG and City
Football Group. This is in line with its vision of growing MMA as a mainstream
sport in China.
On the international front, the promotion is also
hard at work in expanding its brand name to international markets and its
partnership with Channel Fight, a popular UK-based Video-on-Demand service
showcasing mostly combat sports shows, martial-arts oriented instruction and
fight action documentaries.
“While REBEL FC’s vision is to make MMA a mainstream
sport in China, it still retains an international flavour with fighters around
the world being matched against Chinese talent in our live events. Hence we are
also devoting time to create awareness of the brand in overseas markets. Doing
this would also give our China-born budding MMA talent and stars a global stage
to shine,” explains REBEL FC CEO, Justin Leong.
“We are very
pleased to welcome Rebel to our global entertainment and instructional platform
dedicated to martial arts combat, training, fitness
and lifestyle content. REBEL FC’s fightainment model of blending quality fights
and dramatic elements is an excellent fit with our target audience,”
elaborates Peter Ruppert, Co-Founder of
FC’s partnership with Channel Fight has the potential to reach 300 million
households from Channel Fight’s live streaming platforms across numerous
aforementioned live streaming platforms, Channel Fight will be a standalone
streaming channel and REBEL FC’s live events will be part of Channel Fight’s
For more information
on REBEL FC, please visit www.rebelfightingchampionship.com
About REBEL Fighting Championship
REBEL Fighting Championship is a dynamic fightainment
company, committed to bringing exciting and engaging mixed martial arts and
live event entertainment to our customers around the world. We are focused on
pursuing the highest standards of excellence in our live event production, MMA
talent development and promoting awareness of MMA.
in May 2013 and headquartered in Singapore, the company comprises a group of
vibrant and creative professionals with diverse backgrounds in production,
marketing, business development, event management, public relations, and MMA