Lucia Ongay, Gerety Co-Founder says “With just 147 entries making this year’s shortlist the Gerety jury has clearly set the highest benchmark, and the subsequent winners will continue to redefine the standard to which advertising is held”
Well, known campaigns like Moldy Whopper, The Punishing Signal and Lacoste’s Crocodile Inside all feature on 2020 shortlist. Along with works from the UK for Britain Get Talking and Don’t Die Till That Day from Thailand.
Unique in its judging sessions held around the world, more than 150 judges from 10 different countries have created this much anticipated and prestigious short-list. Due to travel restrictions, this year’s judging took place virtually. Locations included Melbourne, Bangkok, Istanbul, Helsinki, Buenos Aires, Berlin, London Madrid, Johannesburg and New York.
See the full shortlist here.
A full schedule of live panels with the jury discussing their favourite entries on the shortlist can be found across Gerety social media pages this week.
Named for Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever”.
The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens. Studies show that women make up to 80% of all purchasing decisions globally, so it creates a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.
Brands from a range of industries and persuasions have been rewarded and are a testament to the discernment of a diverse and qualitative jury.
Since its launch judging sessions have been held in London, New York, Paris, Hamburg, São Paulo, Beirut, Mumbai, Sydney, Amsterdam, Melbourne, Bangkok, Istanbul, Helsinki, Buenos Aires, Berlin, Madrid and Johannesburg.
Winners are determined based on scores achieved across the board, regardless of the product advertised or medium submitted. This ensures that only the very best work is awarded by the Gerety jury of agency and brand leaders, as well as showing clients and interested parties that the winning entries resonate with the world’s most powerful consumers.
See the full list of shortlisted winners at www.geretyawards.com/shortlist