300 staff could leave Kantar US

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The US arm of global data, research, consulting and analytics business Kantar could make up to 300 staff redundant as part of Covid-19 cost-cutting measures.

It is understood that job losses were announced at a town hall meeting on Monday 21st September and that around 300 people could be impacted, equating to 10% of the workforce in the country.

Kantar has confirmed that cuts would be made but did not state the number of people involved.

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Edmund Gemmell, head of brand and communications at Kantar, said:

“Like many companies, Kantar has felt the economic impact of the Covid-19 pandemic. We are making changes to our business now, unfortunately including redundancies, to ensure we rebound in a stronger position, capable of sustainable growth.

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“The changes we are making are focused on building a faster, simpler organisation that allows us to allocate resources to our growth and innovation priorities, and better support our clients as they recover from the economic uncertainty.”

Last year, 60% of Kantar was sold by WPP to Bain Capital Private Equity. The former chief executive, Eric Salama, left in February this year.

Read Also:  Radio Is ‘Comfort Food’ As Media Consumption Rises Amid COVID-19 Pandemic

Kantar also sold its employee insights business to employee survey and people analytics firm Perceptyx in July.

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300 staff could leave Kantar US - Brand Spur300 staff could leave Kantar US - Brand Spur

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