Midea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup

Must Read

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -

Leading consumer appliances company aims to expand its global footprint by engaging the 492 million fans of Southeast Asia’s premier football tournament

 

SINGAPORE – Media OutReach – 30 September 2020 – Midea, the world’s number one consumer appliances producer [1] announced its official sponsorship of the ASEAN Football Federation (AFF) Football Championship or commonly known as the AFF Suzuki Cup 2020. This partnership — a first-of-its-kind for the brand in Southeast Asia — will provide the home appliances giant with an opportunity to engage with millions of football fans in the region.

Midea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup

- Advertisement -

 

The sponsorship of the AFF Suzuki Cup, together with the global Manchester City and Brazilian Corinthians sponsorships announced earlier this year, will form Midea’s global sports marketing strategy to bring its brand into the limelight at these high-profile sporting events.

 

Midea aims to tap the unrivalled popularity of the region’s largest football event to raise its brand awareness and grow its market share in Southeast Asia through a holistic sponsorship strategy that embraces the true spirit of sports — fans from all walks of life coming together to support their national players, who are local heroes in their own rights.

- Advertisement -

Midea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup

 

As the official sponsor of the tournament, Midea will enjoy unparalleled levels of brand exposure and fan engagement opportunities across the region. The Midea brand will be prominently featured on perimeter advertising boards, in-stadia TV commercials, the tournament’s digital channels and on official tournament collaterals. These promotions will provide Midea with plenty of opportunities to showcase its brand and interact with millions of audiences across the ASEAN markets.

- Advertisement -

 

“With Midea and our consumer-centric and problem-solving approach, we strive to develop surprisingly-friendly solutions. Our R&D teams are going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demands of our consumers. Being the world’s leading consumer appliances producer with one of the most comprehensive product portfolios enable us to be in consumers’ lives literally 24/7,” said Brando Brandstaeter, Head of Brands & Communications at Midea Group’s International Business Division. “We have strategically chosen this sponsorship platform to present our brand and products to millions of people in the region. With Southeast Asia being one of the most fanatical football regions, partnering the AFF Suzuki Cup is the perfect platform for us to engage with the most passionate fans and drive our brand to the next level.”

Jackie Huang, Midea ASEAN General Manager, added: “At Midea, we are continually thinking of ways to drive more excitement with our products and for our users. Southeast Asia is an important market for Midea, and with this latest sponsorship of the AFF Suzuki Cup 2020, we hope to strengthen our presence in the region and continue to bolster our reputation as a global home appliance giant.”

 

AFF President, Major General Khiev Sameth, said, “Having witnessed how the AFF Suzuki Cup has grown in stature to become the number one sports competition in Southeast Asia, we are pleased to see that the tournament continues to be the platform of choice for brands to leverage its unrivalled appeal and connect with their audiences. We are thrilled to welcome global leading brand Midea on board the tournament, and look forward to a great partnership with them.”

 

Last week, the AFF announced that the AFF Suzuki Cup 2020 will be held from 11 April to 8 May 2021, following the postponement of the tournament this year due to the Covid-19 pandemic. The latest decision had been taken with a firm intention to stage the Championship in its full format — played on a home and away basis across the qualifying nations in Southeast Asia — provided that the conditions relating to Covid-19 allow. The AFF Suzuki Cup Task Force Committee will continue to monitor the situation closely to ensure the safety and well-being of all players, coaches, partners, fans and the public.

Read Also:  CIFI issued US$350 million senior notes at a coupon rate of 5.25% due 2026

About the AFF Suzuki Cup

The AFF Suzuki Cup is a biennial football competition organised by the ASEAN Football Federation (AFF), accredited by FIFA, and contested by the national ‘A’ teams of Southeast Asia.

In view of the coronavirus situation, the AFF Suzuki Cup 2020 will be postponed until 2021. In 2021, the 13th edition of the AFF Suzuki Cup will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing two home and two away fixtures. The format of the knockout round remains unchanged, with semi-finals and the final played on a home and away format.

www.affsuzukicup.com

About the ASEAN Football Federation (AFF)


The ASEAN Football Federation comprises 12 Member Associations. The main objectives of the ASEAN Football Federation are to develop football in ASEAN through its activities, courses and competitions, to continue to nurture the AFF Suzuki Cup as the premier Football Tournament in Asia and to foster closer relationships between Member Associations in ASEAN and the Regional Federations across Asia.

 

http://www.aseanfootball.org
https://www.aseanfootball.org/v3/aff-suzuki-cup-2020-to-be-held-from-11-april-to-8-may-in-2021/

About Midea & Midea Group

Midea is one of over 10 brands within the home appliance business of Midea Group — a leading global high-technology company ranked #307 at 2020’s Global Fortune 500. Midea Group’s business goes beyond home appliances and comprises business pillars like HVAC, robotics and automation, smart home and IoT, as well as smart logistics and components. All businesses of Midea Group are striving for one credo: #HumanizingTechnology

Read Also:  Hong Kong Outbound in July and August unchanged despite unrests

Midea Home Appliances brand offers one of the world’s most comprehensive product ranges in the home appliance industry, specializing in air-treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchen and cooking appliances, small kitchen appliances, water appliances, floor care and lighting.

Midea believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers — enabling them to “make yourself at home”.

Midea is, among many others, the world’s #1 Consumer Appliances Producer[1], the world’s #1 Air Treatment Brand[2], the world’s #1 Major Appliances Producer[3] and world’s #1 Small Cooking Appliances Brand[4].

Midea’s globally 34 production centers and over 150,000 employees in more than 200 countries and regions generated an annual revenue of more than USD 40.5 billion in 2019. Midea’s 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 50,000 authorized patents to-date.

https://www.midea-group.com/Our-Businesses/home-appliances/midea     

https://www.mancity.com/news/club-news/club-news/2020/january/man-city-announce-midea-partnership

https://www.midea-group.com/newsRoom/News/MIDEA-ANNOUNCES-3RD-SPONSORSHIP-OF-2020-AFF-SUZUKI-CUP

www.midea.com

 

[1] “Midea — World’s No.1 Consumer Appliances Producer”

Source: Euromonitor International Limited; Consumer Appliances 20ed, per consumer appliance defined to include production of dishwashers/ refrigeration appliance/ home laundry appliances/ large cooking appliance/ microwaves/ air conditioners, producer volume in units, 2019 data.

[2] “Midea — World’s No.1 Air Treatment Brand”

Source: Euromonitor International Limited; Consumer Appliances 20ed retail volume sales in units, 2019 data.

[3]  “Midea — World’s No.1 Major Appliances Producer”

Source: Euromonitor International Limited; Consumer Appliances 20ed, per Major appliance category definition, producer volume in units, 2019 data.

[4]  “Midea — World’s No.1 Small Cooking Appliances Brand”

Source: Euromonitor International Limited; Consumer Appliances 20ed, per Small Cooking Appliances category definition, retail volume sales in units, 2019 data.Midea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup

- Advertisement -
Midea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup - Brand SpurMidea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -
Midea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup - Brand SpurMidea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup - Brand Spur

Latest News

Four 12 Year Old Students To Tackle Hong Kong’s Longest Trail to Raise Funds for The Child Development Centre (CDC) for Children with Special...

HONG KONG SAR - Media OutReach - 9 March 2021 - From 27 to 29 March 2021, four secondary school students will challenge themselves to complete the longest trail in Hong Kong - the 100km MacLehose trail. Their aim is to raise essential funds for The Child Development Centre (CDC), a non-profit organisation that supports children with special educational needs. Please support and donate to this cause at https://www.simplygiving.com/100km-hike-for-special-needs

Midea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup - Brand Spur Midea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup - Brand Spur


Jack, Jaden, Gabriel, and Martin are year-12 students at an international school in Hong Kong. The hike they will complete is not only daunting in length, but also challenging due to the elevation of 5,053 metres. The students chose the CDC as the sole beneficiary as Jack's younger sister previously attended an early intervention programme there. "This organisation (the CDC) is very close to Jack's heart, as he has a younger sister with Down's Syndrome, and understands the difficulties that families face when raising and educating special needs children to reach their full potential, which is something that every child deserves.

"Money donated to the CDC will go towards programme and service expenses, allowing them to aid even more families, and provide even better care with their top notch teaching specialists and therapists. Furthermore, it is no doubt that under the current COVID-19 pandemic, non-profit organisations like this will be impacted the most, so any money donated will be especially helpful now more than ever. We would really appreciate your support on our journey and cause!"

Dr. Yvonne Becher, the Chief Executive of the CDC, expressed her gratitude to the students for organising this meaningful event, "we are grateful for Jack's and his team's initiative, and are glad that the CDC's work is being recognised and has created such positive value to families throughout the years. Hope everyone can also feel the love and faith that Jack has for his sister, and spread the positive energy to many other children with additional needs in our society."

Midea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup - Brand Spur Midea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup - Brand Spur


Based on each child's needs, the CDC's multidisciplinary team offers services such as assessments, early intervention programmes, speech therapy, occupational therapy, and targeted support programmes addressing social skills, sensory processing, attention, behaviour, early literacy and numeracy, and more. The CDC is also committed to supporting parents and professionals through counselling services, outreach screening, and child development training.


This press release is distributed by The Child Development Centre and supported by Media OutReach Newswire

About The Child Development Centre:

Igniting Learning Journeys - One Child at a Time

The Child Development Centre (CDC) is a non-profit education, assessment and therapy provider for children of early childhood age (0 - 8) with a wide spectrum of additional learning or developmental needs. We envision that every child will succeed in their unique learning journey and are missioned to provide quality learning experiences for the individual child and empower their families. The CDC is one of only two government-supported Early Education and Training Centres (EETCs) in Hong Kong which provide programmes and services in both English and Chinese, serving more than 400 children per year.

Address: 4/F, Prime Mansion, 183-187 Johnston Road, Wan Chai, Hong Kong

T 3462 2875 | F 2849 6900 | www.cdchk.org

Midea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup - Brand Spur
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Midea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup - Brand SpurMidea Announces 3rd Sponsorship Of 2020 AFF Suzuki Cup - Brand Spur