Bschool plans ‘immersive experience’ Bootcamp for stakeholders in advertising, marketing

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Bschool, Africa’s Pop Culture Academy, has finalized plans to host 202 Strategy Bootcamp tagged ‘Immersive Experience”, from October 21 to 24, 2020 in Lagos. The strategy Bootcamp would impact practitioners in advertising, creative industry, marketing and related sectors, The Industry on Sunday Independent gathered.

BSchool is a strategy and innovation school set up to provide an unconventional learning system for business, marketing and creative professionals. It is the “New School” for entrepreneurs, admen, marketers, and corporate executives.

In October 21st-24th, Bschool will be running a series of live workshops. It’s a 4-day virtual getaway for senior marketers, brand custodians and business leads, who are planning to hold strategy retreats and to develop business transformation plans as we move closer towards the last quarter of the year.

The course modules include AI Marketing, CX Strategy, Behavioral Economics, Business Model Innovation, Product Design, Cultural Foresight and Trend Codes, Scenario Planning, and Customer Engagement. Organizations looking to send delegates can view the programme schedule at its website.

Bschool plans ‘immersive experience’ brandspurng Bootcamp for stakeholders in advertising, marketing
Franklin Ozekhome, the head of the strategy and digital at Insight Publicis

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The webinar will be hosted by Franklin Ozekhome, the head of the strategy and digital at Insight Publicis, where he will unpack mega-industry themes, consumer insights and the dynamics that apply to sectors like Retail and Ecommerce, Home and Personal Care, FMCG, and financial services. He will also be sharing business propulsion toolkits and innovation playbooks that will help organizations to successfully navigate the phenomenal changes that have affected every single industry.

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According to Ozekhome, “we have witnessed more shifts – economic, technological, social, cultural – in 6 months than we have in over 5 years. Now, it’s time to make sense of these changes and the attendant impact on business, markets and consumerism.”

The Strategy Bootcamp is a bespoke event designed to help businesses and brands rebound as future-determining entities that are focused on being viable, sustainable, and admired by employees, customers and competitors. The curriculum – curated by Ozekhome who is also the founder of Bschool, and Dean of Studies at Orange Academy – is premised on creating practicable ideas and executing new experiences that capture top-line and bottom-line growth.

Ozekhome is a pop culture maven and is a globally acknowledged expert on consumer trends and cultural intelligence. He has led multidisciplinary teams through the development of award-winning campaigns, product design initiatives and innovation platforms for multinationals, SMEs and startups. Over the years, he has worked with brands as diverse as Visa, Heineken, Google, Emirates, Tecno Mobile, Pepsi, MTN, Dangote, Vitafoam, Smile, Airtel and Samsung.

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Bschool was founded in 2017 and already boasts an alumni network of 500+ students from varied backgrounds, disciplines and organizations.

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Bschool plans ‘immersive experience’ Bootcamp for stakeholders in advertising, marketing - Brand SpurBschool plans ‘immersive experience’ Bootcamp for stakeholders in advertising, marketing - Brand Spur

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Bschool plans ‘immersive experience’ Bootcamp for stakeholders in advertising, marketing - Brand SpurBschool plans ‘immersive experience’ Bootcamp for stakeholders in advertising, marketing - Brand Spur

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