AXA launches “Pink Medical Insurance Plan” – A holistic solution that takes care of women’s needs in every life stage


First-in-HK to offer value-added services: cosmetic treatments, fertility solution, refractive surgery and maternity care


 – 5 October 2020  Women of today have many wishes, they
may want to build a thriving career, pursue their dreams, and have a joyful
family life all at the same time. It is thus very important for women to take
good care of their health. Yet according to the “AXA Wellness Index” 2020[1], while 94% of the female respondents claimed that they are concerned
about their health, only around half of them (56%) have done body check-ups in the
past two years, showing that women may neglect their health as they are too
busy with handling the different roles in life.

AXA Hong Kong launches the “Pink Medical Insurance Plan”, a holistic solution that brings women’s needs into focus, providing multidimensional protection from young adulthood to menopause. By partnering with a group of high-quality network service providers, the plan lets our customers have access to a full suite of value-added services, including the first-in-market offer of cosmetic treatments, refractive surgery and fertility solution, as well as maternity care.


Hence, AXA
Hong Kong launches the “Pink Medical Insurance Plan”, a holistic solution that
brings women’s needs into focus, providing multidimensional protection from
young adulthood to menopause. Apart from the medical protection needs, we
understand that women also wish to present the best of themselves at all times.
Therefore, we are partnering with a group of high-quality network service
providers to let our customers have access to a full suite of value-added
services, including the first-in-market offer of cosmetic treatments,
refractive surgery, fertility solution, as well as maternity care.  Among
our high-quality network service providers is the HKSH Medical Group, which will
provide our customers with free regular woman check-ups, gynaecology
out-patient consultations, gynaecology treatment & medication as well as the
value-added services, taking care of our customers inside-out. During the
promotion period, customers who apply for the “Pink Medical Insurance Plan” may
be eligible to enjoy a premium discount of up to 7 months[2]. AXA Hong Kong will also donate 5% of the first year’s premium of each issued policy
of the “Pink Medical Insurance Plan” to Hong Kong Cancer Fund[3].


Dr Koh Yi Mien, Managing Director of Health
and Employee Benefits of AXA Hong Kong and Macau, said,
modern women are strong, independent and have many wishes. We are always
striving to be the best versions of ourselves as we go through life, from
adolescent to adulthood to menopause. At each stage, women have different
needs, such as gynaecological issues, beauty concerns, fertility worries and mental health needs. Given this, the AXA health team
spent time listening to women sharing their experiences about what truly
matters. We observed how women lead their lives in real life. We consulted
obstetricians and gynaecologists. The result is the ‘Pink Medical Insurance
Plan’. A holistic solution for women’s needs during the different ages, with
top-quality network providers, so that women can be free to live the life they
love. We are delighted our brand ambassador, Ms Sammi Cheng, has taken the
lead to become the first customer of ‘Pink Medical Insurance Plan’. “


The “Pink
Medical Insurance Plan” provides protection and valued-added services to take
care of women    from inside out
, including:


  • Regular woman
    Customers can enjoy a regular women check-up for
    every two policy years, which includes bedside pelvic ultrasound and pap smear,
    helping women to identify hidden health problems.
  • Gynaecology out-patient consultations — The plan provides full coverage for eligible gynaecology out-patient consultation
    and follow-up tele-consultation for gynaecological concerns with our network
    gynaecologists, such as abnormal menstruation, lower abdominal cramps or menopausal discomfort. In
    addition, it covers 70% of
    eligible expense, subject to a maximum coverage of HKD50,000 per visit.
  • First-in-HK
    valued-added services[4]
    — The
    plan provides a range of offers in designated service providers including cosmetic
    treatments, fertility solution, refractive surgery and maternity care, helping
    women to look and feel best every day.
  • High-quality network service
    — Customers can enjoy direct access to high-quality medical services
    through the network service providers including the HKSH Medical Group and CUHK
    Medical Clinic Limited. Simply present the AXA eHealth card at network service
    providers for gynaecology out-patient
    consultation and treatment.
  • Women cancer benefit — In case a customer
    is unfortunately diagnosed with a covered carcinoma in situ/cancer of the
    breast, uterine cervix, uterus, ovary, fallopian tube, vagina or vulva, the
    plan will provide HKD100,000 cash benefit to help relieve the financial burden.
  • AXA BetterMe — Customers can
    enjoy a suite of services in this holistic wellness platform. For example, they
    can learn about common health problems through Symptoms Checker, a 24/7 health encyclopedia,
    better manage health with the chronic disease management programme, as well as
    uplifting mood and relax through Mind Charger, a mindfulness meditation guide. Simply
    access AXA BetterMe through the Emma by AXA app and enjoy the services anytime,

To know more about the “Pink Medical Insurance Plan”, please visit:

The above information is for reference only. For details on the product
features, content, terms and exclusions, please refer to the product brochure.

[2] For
details, please refer to the relevant promotion
. Terms and conditions apply.

[3] From now till 27 September

[4] For
details, please refer to the Value-added services leaflet. Terms and conditions apply.


AXA Hong Kong and Macau, a member of the AXA Group, prides itself on
serving over 1.5 million customers[1] with our superior products
and services. AXA is the top-tier life insurer in Hong Kong with the longest
history[2] and is ranked No. 2 in insurance – life, health (stock)
category worldwide[3]. In addition to being the No. 1 global
Property & Casualty commercial lines insurer[4], we are the
No. 1 most considered insurance brand in Hong Kong[5]. We are also
one of the largest health protection providers in Hong Kong and Macau.


AXA is one of the most diversified insurers, providing a full range of
coverage for individual and commercial customers. We offer all-round,
integrated solutions across Life, Health and Property & Casualty to
address all our customers’ insurance needs.


As an innovative insurer, we leverage on Big Data and AI to transform
the customer experience end-to-end, making insurance simpler and more
personal. We continue to drive innovation notably in health and protection,
supporting customers in prevention, treatment and recovery.


We also believe it is our inherent responsibility to support the
communities in which we operate. AXA Foundation is our flagship corporate
social responsibility programme covering all our efforts in promoting
holistic wellbeing and supporting the underprivileged to create a positive
and lasting impact in the communities of Hong Kong and Macau.


[1] Including customers of AXA China
Region Insurance Company Limited, AXA China Region Insurance Company
(Bermuda) Limited (incorporated in Bermuda with limited liability), and AXA
General Insurance Hong Kong Limited

[2] Top tier insurers are defined based on
the annualised premiums of Individual Direct New Business (Classes A to F) of
Statistics on Hong Kong Long Term Insurance Business published by the
Insurance Authority

[3] 2020 Fortune Global 500

[4] AXA Corporate Solutions, AXA Matrix
Risk Consultants, AXA Insurance Company, and AXA Art with AXA XL’s insurance
and reinsurance operations combined 

AXA Hong Kong Brand Preference Tracking Report 2019



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