Provincial Electricity Authority Honored at the Asia Responsible Enterprise Awards 2020


 – 7 October 2020 – A total of 81 projects and business leaders across Asia were selected as
recipients of the Asia Responsible Enterprise Awards 2020 (AREA),
which was an increase of 27% from last year. Widely regarded as the gold
standard for CSR and sustainability practice, this year’s award ceremony was
organized virtually due to the unprecedented global healthcare crisis. A
diversity of industries and leading organizations from all over the region
received the AREA, demonstrating a continued dedication to responsible business
practices despite the pandemic.

Organized by
Enterprise Asia, the leading non-governmental organization for responsible
entrepreneurship in Asia, the AREA aims to recognize and honor Asian businesses
and leaders for championing sustainable and socially responsible business
practices. The award categories are Social Empowerment, Investment in People,
Health Promotion, Green Leadership, Corporate Governance, Circular Economy
Leadership and Responsible Business Leadership. Through the award ceremony,
this unique opportunity has provided over 600 attendees to interconnect and
celebrate virtually.

Company Introduction

Electricity Authority (PEA)’s core business is to produce, procure, deliver,
distribute, and provide electricity services for the public, businesses, and
industries to meet customers’ needs and to create customers’ satisfaction in
quality and service. In parallel with core business, PEA also takes of
environment and quality of customer life by continuously developing corporate social
responsibility project.

Scrap Woods for Wealth

branches near power line have affected
the PEA distribution system or caused power outage. One of PEA’s duties for protecting these problems is to always check branches along
distribution line and cut them down before they make problem. This process
causes lots of scrap woods. Therefore, PEA found the opportunity to develop and
turn waste into wealth.


branches, which were trimmed and cut down on ground unattended, made PEA the
idea to transform and create new products on CSR project called “Scrap Woods
for Wealth”. The goal of this project was to turn waste into wealth, instead of
discarding them. PEA has researched and designed solutions that turn scrap
woods to be beneficial and new products. Then, PEA has educated all know-how to
the people in the local communities, so they can apply this knowledge into
their careers.


Quality, Stability,
Continuity, and Safety


The main
mission of “Scrap Woods for Wealth” project was to deliver electricity to all
consumers with high quality, stability, continuity, and safety. As the mention
above, the tree branches have caused unstable electricity transmission so that
PEA must often trim these tree branches and apply the scrap woods to create the
new products, which equally benefited the communities.


PEA has
used the surveys and interviews from local community to study the main problems
and figure out the solutions of scrap woods for the community. After that PEA
has engaged with the local community to make understanding and set the
commitment together. Then, PEA has
educated people in the community to create value or make a new product from
scrap woods with a proper process and suitable for each community such as
charcoal, fertilizer, furniture, and etc. Finally, PEA has transferred
knowledge management by handling a work manual or process manual to them.


Achievements and Impact


PEA had reused and rebuilt scrap
woods in each area more than 20 tons at present. Moreover, PEA has established
new career opportunities in the communities by brainstorming and creating new
products from scrap woods. This can generate income to communities by selling
recycled scrap woods in proper product. In fact, this also helps PEA’s
distribution system to avoid the disturbance from growing scrap woods. Through
this project, PEA has created connections with the communities as they are able
to help monitor uncultivated of wood growth that might disturb the PEA distribution
system. That makes the communities understands and looks after power line that
may cause power outages by trimming the tree as this will help to deliver
electricity to consumers with high quality, stability and safety.


Future Direction


PEA plans
to scale up this project and cover all communities in Thailand by arranging
courses to educate and provide the project manually. According to developing
the scrap wood to a proper product can generate income for all communities, PEA
plans to level-up products and quality by working with the designer to develop
the modern product. Moreover, PEA plans to expand a variety of product lines,
work on marketing plans, coordinate with government departments and private
sectors to launch selling channels. This will include tradeshow, exhibition,
and distribution channels additionally including an online marketplace to
expand more opportunities to promote and reach the product to more people.


About Enterprise Asia

Asia is a non-governmental organization in pursuit of creating an Asia that is
rich in entrepreneurship as an engine towards sustainable and progressive
economic and social development within a world of economic equality. Its two
pillars of existence are investment in people and responsible entrepreneurship.
Enterprise Asia works with governments, NGOs and other organizations to promote
competitiveness and entrepreneurial development, in uplifting the economic
status of people across Asia and in ensuring a legacy of hope, innovation and
courage for the future generation. For further information, visit

About Asia Responsible Enterprise Awards

The Asia Responsible Enterprise Awards program recognizes and honors
Asian businesses for championing sustainable and responsible entrepreneurship
in the categories of Green Leadership, Investment in People, Health Promotion,
Social Empowerment, Corporate Governance, Circular Economy Leadership and
Responsible Business Leadership. For more information, visit: