Johnnie Walker celebrates 200-year journey

Must Read

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

Here is a list of all Microfinance Banks’ USSD Codes in Nigeria.

A Microfinance bank is a type of bank that offers small loans, or microloans, to individuals, entrepreneurs and small...
- Advertisement -
Iconic Scotch brand Johnnie Walker is celebrating 200 years since founder John Walker first threw open the doors to a small grocery store in rural Scotland in 1820, beginning a journey that took Johnnie Walker whiskies to the four corners of the world.

John’s spark, vision and entrepreneurial fire were the impetus to a hugely successful business and ultimately a new future for Scotch whisky. Today, Johnnie Walker whisky is sold in over 180 countries and is the best-selling Scotch whisky in the world. Over the last 200 years, Johnnie Walker has been defined by its dedication to quality and its commitment to progress – symbolised by the famous Striding Man logo.

Johnnie Walker celebrates 200-year journey

“The Johnnie Walker brand is truly one which has stood the test of time, and the knowledge that Johnnie Walker cuts across cultures, borders, languages, and tastes is a humbling thought. Everyone who works on Johnnie Walker is dedicated to upholding our reputation for quality and continuing our founder’s spirit of innovation. This 200-year milestone allows us to pause and reflect on how far we’ve come already, as well as what more we want to achieve in the next 200 years.”

Julie BramhamGlobal Brand Director for Johnnie Walker

This year and into 2021, Johnnie Walker will be marking this incredible milestone with a series of exciting cultural events, exclusive limited-edition product releases and the opening of a new multi-sensory, immersive Johnnie Walker visitor experience in Edinburgh.

The new Johnnie Walker experience, which is part of a wider £185 million Diageo investment into Scotch whisky tourism, will guide visitors through the 200-year history of Johnnie Walker and take them on a journey through the flavours of Scotland. Rooftop bars will provide visitors with stunning views of Edinburgh Castle and across the city skyline.

Read Also:  Blend and Dexterity! Winner of the 2017 World Class Nigeria Bartender Competition Emerges (Photos)
- Advertisement -

Johnnie Walker also welcomed the release of four exclusive new Johnnie Walker limited editions hitting shelves globally. Each exclusive release – a new bottle design and three newly crafted whiskies – is a celebration of the incredible journey, pioneering spirit and dedication to quality that was started by John back in those early days.

Johnnie Walker has also unveiled three new limited-edition bottles for its iconic Johnnie Walker Red Label, Johnnie Walker Black Label and Johnnie Walker Gold Label Reserve whiskies. Each one is a bold and eye-catching reimagining of the classic Johnnie Walker square bottle, fit for the 200th Anniversary.

Next month, the Discovery Channel will air a feature documentary directed by Oscar-nominated filmmaker Anthony Wonke exploring what has led Johnnie Walker to become an icon in popular culture. And Canongate Books have recently announced the publication of A Long Stride by Nicholas Morgan, a book charting the remarkable story of how Johnnie Walker became the world’s number one Scotch.

““Celebrating the 200th anniversary of the Johnnie Walker journey is such a proud moment for us all. The company was pioneered by three generations of the Walker family and those who followed in their footsteps, and the business continues to embrace their distinctive spirit. In looking back and celebrating the first steps John Walker took when he founded the business, we are inspired to look forward to the next 200 years as we honour the legacy of John and his family’s achievements and open the door to new possibilities in Scotch for Johnnie Walker.”

Christine McCafferty

Archive Manager at Diageo

Read Also:  Weighing The Potential Impact Of A Diageo-Moët Hennessy Deal
- Advertisement -
Johnnie Walker celebrates 200-year journey - Brand SpurJohnnie Walker celebrates 200-year journey - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Johnnie Walker celebrates 200-year journey - Brand SpurJohnnie Walker celebrates 200-year journey - Brand Spur

Latest News

iText Software is a Digital Signing Partner of Government Technology Agency of Singapore (GOVTECH)’s National Digital Identity (NDI) Program

GHENT, BELGIUM - Media OutReach - 2 December 2020 - From 5 November 2020, SingPass users can use the new "Sign with SingPass" feature...

POND’S Presents Skin Advisor Live on Shopee to Address Consumers’ Skincare Woes

JAKARTA, INDONESIA - Media OutReach - 2 December 2020 - It's no secret that the pandemic situation has brought many changes to our lives. Continued working from home,...

Court Convicts Unity Bank Plc Vault Room Manager

The Maiduguri Zonal Office of the Economic and Financial Crimes Commission, EFCC, has secured the conviction Adam kaka Adam, a former banker in Unity...

Here’s What You Need to Know About Local Digital Marketing for Franchises

As a franchisee, you get a lot more support in running your business than you would if your location was an independent brand, but...

Why businesses should ensure data privacy in vendor relationships – Andrew Bourne

Whether we realize it or not, we are being tracked everywhere we go on the Internet. In fact, Internet surveillance is so widely used...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Johnnie Walker celebrates 200-year journey - Brand SpurJohnnie Walker celebrates 200-year journey - Brand Spur